BluInca magazine

The Leading Malay - Language Fashion & Beauty Guidewww.eh.com.my EHMalaysia ehmalaysia

eh.com.my

/ About us

Introduced in October 1999, EH! is the leading urban style companion for fashion-conscious women age 18 to 34 years old who read in Bahasa Malaysia. EH! equips today’s fashionable go-getter with valuable and exciting information for making smart shopping decisions, keeping up with the latest fashion, beauty and lifestyle trends, and making the most informed choices at work and with loved ones. With its inspiring, informative and practical delivery, EH! provides achievable solutions for the inquisitive yet timestrapped modern woman. EH! Magazine also has its finger on the pulse of local trends and happenings and has created notable analytical pieces on a variety of topics from observations and happenings at KL Fashion Week to the inew age threat such as cyber bullying. Its extensive local celebrity coverage is avidly followed by its readers, making EH! the definitive guide to a stylish and complete life. EH! Online (www.eh.com.my) viewers are switched on, extremely active on social media and curious about a variety of topics from beauty and fashion tutorials, local and Korean celebrity news, to features on life and love. With high numbers of strong and active quality followers on Instagram with 80,000 followers and 270,000 followers on Facebook, EH! continue being the first choice for beauty, fashion, lifestyle and entertainment information source.

About eh.com.my

eh.com.mydEMogrApHics

eh.com.mydemographics

online habits

18-24 years old

Female

Kuala Lumpur 24%Selangor 44%Penang 3%Perak 5%Melaka 2%Kedah 2%Negeri Sembilan 4%Johor 6%Sarawak 1%Sabah 2%Terengganu 2%

More than once a day

4%

Between 4-6 times per week

22%

2-4 videos at one time

53%

5-10 videos at one time

23%

Online Shop

Purchase clothes

Purchase bags

Purchase skincare

Purchase cosmetics & fragrance

Purchase accessories & jewellery

Purchase shoes

Purchase household products

25-34 years old

Male

Between 3-5 hours

Source Blu Inc Research Jan 2017 n = 500

More than 6 hours

35 - 44 years old

45 years onwards

6%

90%

63%

63%

42% 47%

72%96%

55%44%53%26%40%47%

28%

3%

AGE GROUP

sex

Time Spent Online

Time spent on YouTube

watching videos

region

contEnts

sensible fashion

EH!’s beautifully photographed fashion pages offer inspiring yet wearable interpretations of the season’s freshest trends. Fashionistas also love its expert tips and style ideas.

Positive Lifestyle

The best guide on a positive lifestyle. Relevant and practical information about travel, food, career and health inspires the 21st century woman.

PRAcTicAL BEAUTY

EH! brings the latest beauty products and info, sharing a variety of tips and secrets to looking beautiful.

sensational entertainment

Readers love EH!’s hottest and latest celebrity news (local and international). Readers are updated on the most recent in music, film, and even gadgets.

EditoriAl linEup 2017

January 2017Best workout outfit, perfect cut/designs for your body type, plus celebrity style transformations.

February 2017Best lingerie & innerwear.

march 2017No black for a week. Ideas wearing colours for the whole week.

april 2017Casual Friday – how to wear denim to work.

MAY 2017Social influencers style choice.

june 2017Fabulous accessories for Raya.

july 2017The most celeb packed issue ever!

august 2017Special guide to be fabulous & urban hijab girls. The ideas of mix & match, from workwear, casual to special occasion.

september 2017Best trends for fashion & beauty 2017.

october 2017Tried & Tested- best beauty treatment in town such as slimming, facial, detox, spa & hair.

november 2017EH! Top 20- hottest up & coming female & male celebrities in Malaysia.

december 2017Discover exciting destination in oriental countries.

EvEnts

EH! Style Me Up Workshop

This annual workshop gathers experts from fashion, beauty to lifestyle to sharing exciting information with the readers in creating interesting and fashionable life.

EvEnts

EH! Lunch DateBersama Selebriti

EH! invited our loyal readers to our intimate and private lunch session with the hottest male celebrities.

Anugerah Stail EH!Held biannually, Anugerah Stail EH! awards top local celebrities for their personal style or glam factor. The editorial team and guest judges are tasked with nominating a shortlist of candidates. Subsequently,and fans a chance to get up close and readers will vote for their favourite celebs over two months through the Eh! website with follow up coverage in print, the newspapers and sponsors’ outlets. The campaign concludes with a dinner event where celebrities and readers are invited and the winners are announced and awarded.

EvEnts

EvEnts

EH! x FVCapsule Collection

(KL Fashion Week 2016)First time ever for a magazine to introduce a fashion collaboration with three celebrities and biggest fashion online shopping in Malaysia, Fashion Valet. The collection was designed by Lisa Surihani, Nabila Huda and Scha Alyahya, and it was staged during KL Fashion Week 2016. The collection can be purchased on Fashion Valet website.

EH! Bridal WorkshopThis annual workshop gathers experts from various fields, from fashion designer, makeup artist to wedding decorater. This is the place for readers to get as much information related to their wedding preparation.

EvEnts

Konsert Ulang Tahun EH! Ke-15 2014

One of the biggest events that have been organized by EH! This anniversary concert gathers top singers in Malaysia such as Dayang Nurfaizah, Misha Omar, Hafiz, Forteen, Alyah, Nur Fazura & Altimet. This concert was graced by the hottest celebrities.

EvEnts

EvEnts

EH! Top 20This signature event has been introduced since EH! was launched and has been changed its name to suit the approach. Known as EH! 20 yang Anggun before, now this annual event is known as EH! Top 20, where we assemble 20 of the hottest up and coming local female and male celebrities.

INTEGRATEDMEDIA PLATFORMS

instagram

EH! Malaysia ehmalaysia EHMalaysia

facebook youtube mobile e-mag

• Page Likes - 270,274**• Connect with us, get the scoop on trends and new stories, win freebies.

• Behind-the-scenes of our various photo shoots.• How-to editorial and advertorial videos.• EH! Rahsia. Watch famous celebrities share their exclusive secrets.• EH! Challenge. Watch celebrities and the EH! team complete fun challenges.

• Followers - 79,600**

**Update as of December 2016

• Mobile friendly• Responsive• Interactive

• Readership - 18,057*

*one platform shared by 3 platforms

MEdiA plAtforMs

DiSPLAY ADVERTiSEMENT - Desktop & Mobile

AdvErtising rAtEs

AD uNITS HOMEPAGE & OTHER SECTION PREMIuMAD uNITS

DIMENSION (Desktop)

DIMENSION (Moblie)

FORMAT 1 MONTH 2 WEEKS EXPANDABLE

Super Leader Board (1) 970 X 90 px 320 x 50 px JPG/GIF/HTML5

RM 4,000 RM 3,200 (A) +40%

MREC Banner (2) 300 x 250 px 300 x 250 px JPG/GIF/HTML5

RM 3,000 RM 2,400 (C) +40%

Skinner - 100% SOV (3) 1580 x 700 px - JPG only RM 7,000 - -

Half Page Banner (4) 300 x 600 px 300 x 600 px JPG/GIF/HTML5

RM 3,000 RM 2,400 (B) +40%

Home page roadblock - 100% SOV(Super Leader Board, MREC, Half Page Banner & Skinner) As per above

As per above except skinner not applicable

As per above RM 27,000 RM 21,600+40%

(except skinner)

Online advertorial (Homepage Slider (5) &Landing page advertorial (6))

JPG & INFO RM 5, 500 - -

Rich Media / Video upon Request

6

4

2

31

C

B

A

5

AdvErtising rAtEs

DEVELOPMENT RATES PRODuCTION COST

Microsite RM8,000

Skinning RM2,000

eNewsletter RM2,000

Ad unit Development• Leaderboard/Medium Banner – Non Flash

RM600

Ad unit Development• Leaderboard/Medium Banner – Flash

RM3,000

eRegistration RM5,000

Survey & Polls – Inclusive of eRegistration RM7,500

Online Advertorial RM1,000

ADVERTiSiNG FEATURES:• Roadblock features, 100% SOV (Share of Voice)• Rich media (Interactive/HTML 5/Video; Third Party Codes from APPROVED Ad Networks (Sizmek/Innity/DFP)• Including HTML5 Rich Media/Interactive/Animated/Videos ad setup is chargeable

TERMS:• Rates quoted are before GST.• Agency commission is applicable on media only.• Online advertorial: Replicated content from a print advertorial into a single article.• Online ad unit (A1 insert) to be utilized within two months of production FOR ADVERTISING.

GUiDELiNES & SPEciFicATiONS:Print & Digital: http://www.bluinc.com/my/eh

DEVELOPMENT RATES

EH! TV - ViDEOcONcEPTCustomise video content series according to client’s campaign brief. Weekly video series produced by EH! editorial team, showcasing client’s product or tool.

Package includes:• 1 Talent (KOL)• Maximum 90s video• Hair and make up• 2 x Instagram postS• 2 x FB posts• 2 x 15s/60s video edit for Instagram post

NOTES• Includes 1 x full day shoot, 1 x model, stylist, makeup and hair• Client to provide products for shoot• Production cost is non-agency commisionable• Placement on EH! TV for 4 weeks

iNVESTMENTFrom RM 13,000

cUSTOM SPONSORED cONTENT

AdvErtising rAtEs

DiGiTAL/TABLET (PREMiUM/ADD-ON OPPORTUNiTiES)*Advertisers can enhance their existing ads in the digital copy by embedding video content and/or gallery.

DIGITAL ENHANCEMENT (APPLICATION FOR PRINT ADVERTISERS) (1) RATE PER MONTH

1st enhancement on ad- Embedding TVC- Instructional Video

RM2,000

2nd enhancement onwards Additional RM1,000

HTML A1 INSERTS (AD WILL APPEAR IN DIGITAL COPy ONLy) (2) RATE PER MONTH

A1 Pages are Advertorials and booklets can be conceptualized, executed and produced especially for you by our talented creative team Advertorial pages and booklets can be produced in print as well as interactive digital formats.

RM3,500

Production cost To be separately, subject to creative execution

ADVERTORIAL (3) RATE PER MONTH

Advertorials and booklets can be conceptualized, executed and produced especially for you by our talented creative team Advertorial pages and booklets can be produced in print as well as interactive digital formats.

RM4,000

Production cost Cost of advertorial layout + 2 interactive digital creatives.(Advertorial price not inclusive of media cost. Cost of booklet will depend on the number of pages and work involved).

Our readers can get the latest issue, as well as back issues, on their iPads, iPhones, Android phones and computers.

E-MAG

your video commercials.intrusctional video embedded here

your location map embedded here

ENHANcEMENTSLOcATiON MAPS

Add enhancements within your existing print advertorial content.

Buy an additional A1 interstitial to enhance a supporting ad. Bring it to life with any

combination of interactive formats, e.g, videos links, pictures and maps.

portrait view

horizontal view1 2 3

AdvErtising rAtEs

• Product images, information and the usage guide are to be provided by the advertiser.•The quotation does not include third party costs, e.g. photography, photo library pictures, videos, etc•Advertisers must ensure rights of usage are obtained from the relevant parties for all materials (photography, videos, copywriting, photo library pictures, etc) provided to Blu Inc for commercial use.

VIDEO:• Must be submitted in MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second• Videos 5MB in size and below will be embedded within the advertisement• Those greater than 5MB ni size and below will be streamed live from an external source, e.g. a website

GALLERy & HOT SPOTS (EMBED):• Format: JPEG, 1280 by 720 pixels• File size 5MB per spot

INCREMENTAL AD PAGE (A1):• No size limit as this will be a live pull• However, link sites must not be Flash-based as the iPad does not display Flash pages

AuDIO:• Format: MP3• File size: 5MB if embedded; no size limit if it’s a live pull

DiGiTAL ADVERTiSEMENT SPEciFicATiONS/MATERiAL REQUiREMENTS

terms & conditions

editor

senior sales director

sales manager

account manager

Khairul Abidin khairul@bluinc.com.my

Jolston Ng jolstonng@bluinc.com.my

Winnie Su winniesu@bluinc.com.my

Heng yann Ni ynheng@bluinc.com.my

BluInc zEHEH! IS PUBLISHED BY BLU INC MEDIA SDN BHD (7408-k)

Lot 7, Jalan Bersatu 13/4, Section 13, 46200 Petaling Jaya, Selangor, Malaysia.Tel 03-7952 7000. www.bluinc.com.my

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