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ENTERPRISE & INNOVATION PRESENTATION 2010

MISSION STATEMENT

To provide visually strong and conceptually professional design solutions at a competitive rate. To forge on-going relationships with clients and to build a reputation based on the quality of my work and approachable manner.


OBJECTIVES

My short term plans consist of providing my design services in a generalised sense in a bid to generate interest in the graphic design industry with a view to narrowing my focus towards design for music. In 12 months I will have a strong portfolio of work that will be showcased to new clients.

My five year plan is to narrow my focus towards design for music and use my reputation and quality of work to focus my business direction.


THE WORK


THE WORK


CLIENTS

My potential clients will be:

- Rock and Indie record labels - Small to medium sized - Based locally (Yorkshire) - They need a quality service that is within their budget. They aspire to have successful artists and want the artwork to project a sign that they are big players in the industry.


COMPETITORS

Ralph Illustration

Strengths - Based locally - Has large portfolio - Featured on the Leeds Music Scene web links

Weaknesses - Website has little information on his background or work ethics. - Website difficult to navigate - No client testimonials or signs of success


COMPETITORS

Tappin Gofton

Strengths - High Profile client list - Over 20 years commercial experience - Award winning agency

Weaknesses - Lack of information on agency (how they work, who works for them) - Less of a friendly environment than other design agencies


COMPETITORS

Morning Breath

Strengths - Fresh and Innovative creative solutions. - Grammy Award Nominee - Regularly updated Blog

Weaknesses - Small and vague ‘info’ section - Less interactive than other agency websites


USP

- Focus on client service

- Make it easy for clients to contact me

- Keep all forms of advertising up to date


PROMOTION

Direct Marketing - Customised Email shots targetted at the client to inform them about my service and ask about the possibility of meeting to discuss my offer.


PROMOTION

Advertising Small Ads/ Pres Ads - Advertising in dedicated graphic design and music magazines.


RESOURCES

Equipment - Apple Mac - Creative software - Admin software - Camera - Printer £4,200 £1,400 per year

Additional Costs - Office furniture - Office storage - External Hard drive £400

Stock for research - Paper - Ink Cartridges - Stationery £200


Documents

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