Elango Management Consulting Assignments

Management Consulting

Assignments handled by

C.X.Elango, Skills India

ORGANISATIONAL DEVELOPMENT AREAS

VISION AND MISSION STUDIES

Title: Vision and Mission Studies

Assignment Contents:

• Facilitate in creating Organisational Values, Vision, Mission, Strategic priority areas, Strategic objectives, Actions and KPIs.

Industries Covered: FMCG, Windmill, Consumer Durables and Garments


ORGANISATIONAL DEVELOPMENT

STUDIES AND INITIATIVES

Title: Organisational Diagnostics Study

Assignment Contents: • Organisation diagnosis including the Organisation

Structure / the Subsystems / the Processes to locate its strengths and weaknesses, growth and dynamism

• Considers economic / diplomatic / sociological / managerial and behavioural and OD perspectives of analysis.

Industries Covered: FMCG, Textile, Media, Windmill and Manufacturing


DUE DILIGENCE STUDIES

Title: Due diligence study for Mergers & Acquisition

Assignment Contents: • This study is aimed at investigating all relevant facts and

information pertaining to all spheres of the organisation to influence the decision by the concerned parties to enter into a transaction. This is essentially to ascertain the validity for deal consideration, awareness to legal issues, and exhaustively addressing sufficient inputs of knowledge resources and important details of the industry and organisation.

Industries Covered: Food Products, VOIP, Garments and Training Company


BRAND VALUATION STUDIES

Title: Brand Valuation Study for a specific Brand

Assignment Contents: • Study the Brand's attributes / special features /

distinguishing elements / benefits / values and culture. With the inputs from various sources and analysis for arriving at values using various brand valuation methods. Used 8 different methods to arrive at value to estimate and validate and subsequently create credibility to the arrived values.

Industries Covered: Food Products, Readymade Garments, VOIP

HUMAN RESOURCE AREAS

Title: Compensation Survey and Restructuring

• Assignment Contents: Compensation Surveys are the tools used to determine the median or average compensation paid to employees across the industry. Compensation data, collected from several Organisations, is analyzed to develop an understanding of the amount of compensation paid in the industry. Surveys focus on one or more job titles, geographic regions, employer size, and or industries.

Industries Covered: • Finance / Chemicals / Home Appliances / Fertilizers /

Automobile / Truck manufacturers / Two wheeler Manufacturers / Windmills / FMCG / Consumer Electronics / Shipping


Title: Training Needs Identification

• Assignment Contents: Training Needs assessment process serves is a diagnostic tool for determining what training needs are there with the employees at various levels. This survey gathers data to determine what training need to be provided to help individuals and the organization accomplish their goals and objectives. This is an assessment that looks at employee and organizational knowledge, skills, and abilities, to identify any gaps or areas of training need. Further the training calendar and schedule is prepared.

Industry Covered:• Textiles / Knitting / FMCG / Home Appliances / Consulting /

Educational Institutions


Title: HR Audit & HR profit centre rationalization

Assignment Contents: HR Audit process is develops benchmarks and measures of Human Resources department performance. The performance of HR department has to meet the organizational objectives and requirements. Further HR Audit identifies areas that may be of potential weaknesses and that may need attention. Rationalization of HR is a process of streamlining HR performance areas and resources deployment.

Industry Covered: Textiles / Knitting / FMCG / Home Appliances / Consulting / Educational Institutions


Title: HR Audit & Analytics

Assignment Contents: HR Policy and Manual Articles Assessment / Rationalisation of Manpower / Employee Data Management / Job Description and Analysis / Statutory Compliances / HRIS / Compensation and welfare benefits / Performance Management / Employee Development Initiatives / ROI / Compensation and Welfare / Profit Centre costs

Industries Covered: Logistics / Textiles / FMCG / Home Appliances


Title: Employee Opinion Studies

Assignment Contents: Employee Opinion surveys provide a picture of the organization's needs. These surveys are used to solicit employee opinions on a variety of issues such as the company's success in communicating its mission to employees, or local issues such as quality of the working environment. Employee opinion surveys contain a series of multiple choice items grouped along one or more dimensions of the organization. The results of surveys act as feedback process and provide an understanding on how the employee perceives the organization on different environmental dimensions.

Industries Covered: Logistics / Textiles / FMCG / Home Appliances


Title: Study on Leadership and Managerial Styles

Assignment Contents: Study the leadership styles in the organisation from the managerial perspective. This study aims at locating the viable leadership style for managers to leverage considering the operational and functional considerations and also to meet the industry needs.

Industries Covered: FMCG / Windmill / Home Appliances


Title: Organisational Development Intervention

Assignment Contents: Interventions initiatives range from those designed to improve the effectiveness of individuals through those designed to deal with teams and groups, intergroup relations, and the total organization. Interventions focussed on task issues (what people do), and those that focus on process issues (how people go about doing it). Interventions initiated are classified according to which change mechanism that aimed to emphasize initiatives like, feedback, awareness of changing cultural norms, interaction and communication, conflict, and education through either new knowledge or skill practice.

Industries Covered: FMCG / Construction


Title: Human Resources Manual Development

Assignment Contents: Human Resource Manual (HRM) contains practice information on human resources management in the Organisation. The manual provides guidance and system for flexibility for managing human resources function in an Organisation.

• HR Policy / Code of Conduct / Recruitment and Hiring Process / Personnel Records / Union Management / Industrial Relations / Conflict and Dispute Resolution / Employment Categories / Employee grades / Compensation Policies / Performance Appraisals / Promotion / Policies on Overtime / Travel and Accommodation / Leave / Disciplinary Procedures / Job Description Policies / Job Evaluation / Allowances and Benefits / HR Development policies / Health and safety policies / Separation Policies etc

Industries Covered: Industries Covered: Windmill / Manufacturing / Home Appliances / FMCG / Chemicals


Title: HR Policy Development

Assignment Contents: Organisation’s HR policy provides the framework for employment, workplace health and safety, and other HR related legislation as applicable in the jurisdiction in which the organization operates. HR Policy states the Organisations value proposition to Human Resources. Communicate values and expectations for how things are done. Support consistent treatment of staff, fairness and transparency. Help management to make decisions that are consistent, uniform and predictable. Protect individuals and the organization from the pressures of expediency

Industries Covered: FMCG, Garments, Textiles, Logistics


Title: Training Impact Assessment (TIA)

Assignment Contents: Training Impact Assessment studies and surveys to measure the effectiveness of training activities on employee and corporate performance. This paves way for a comprehensive Human Resources Performance Appraisal System to ensure that employees’ outputs are congruent with the organization’s goals. Setting vertical and horizontal communication plans

Industries Covered: Consumer Durables, FMCG, Garments, Textiles


Title: Team & Leadership Effectiveness Intervention

Assignment Contents: To understand and measure the team’s effectiveness and the leadership effectiveness in an organisation and to energise the levels of motivation and commitment. Arrive at strategies for creating self evolving team values amongst the team members to combat with the stress and crisis.

Industries Covered: Logistics, Pharmaceuticals, IT industry

SALES AND MARKETING AREAS

MARKET POTENTIAL ESTIMATION

Title: Market Potential Study for sales and marketing strategy development

Assignment Contents: • Understand market potential for a product category and a specific brand• To plan and deploy resources effectively by ranking markets in priority order• Forecast market opportunities in terms of customers and revenues• Estimate market share• Stratify on the customer profiles and locate them• Market penetration strategies • Geographic market estimation

Industries covered: FMCG, Consumer Durables, VOIP and Garments


CHANNEL EFFECTIVENESS

Title: STUDY THE EFFECTIVENESS OF THE MARKETING CHANNEL STRUCTURE AND ITS EFFECTIVENESS

Assignment Contents: • Effectiveness of the Dealer / Distributor channels• Key Account and Institutional marketing effectiveness• Effectiveness of Marketing communications• Below the line and Above the line initiatives and their effectiveness• Systems intervention required to maximise the effectiveness of returns

on investments

Industries Covered: FMCG, Food Products, Garments, OTC products


EFFECTIVENESS OF COMMERCIAL IN ELECTRONIC MEDIA

Title: Study on the TV commercial effectiveness in generating volumes of sales from the market

Assignment Contents: • Study the effectiveness of the commercial made and its viability to

communicate • Telecast timing and its effectiveness • Media planning effectiveness• Brand recall achieved by the end customer• Perception of the channel and end customer about the commercial • Overall contribution of commercial to achieve the desired results for

the company

Industries covered: Consumer Products


SALES SYSTEMS DEVELOPMENT

Title: Sales systems audit and development

Assignment Contents: • Auditing the existing sales and marketing system in the

company• Feedback collection and analysis from the stakeholders in the

channel and trade to measure the system effectiveness• Suggest system changes for enhanced sales volume and revenue

generation • Creating effective MIS to the management from the market• Better ROI management

Industries Covered: Consumer Durables, FMCG, Liquor


MARKETING SUPPORT SYSTEM DEVELOPMENT

Title: Development of Marketing Support Systems

Assignment Contents: • Market systems development based on observation, analysis and

interaction with the stakeholders responsible for achieving the desired ROI

• Effective MIS management and seamless information management• Estimation of budgets and costs to manage the cost effectiveness• Strategise territory specific ATL and BTL strategies• Address the channel related issues and create systems for easy and

effective decision making system

Industries Covered: Liquor, Consumer Products, OTC products


CONSUMER PERCEPTION STUDIES

Title: Study on the consumer perception of specific products and brands

Assignment Contents: • Consumer perception analysis on the values, features and benefits of the

products • Perception towards brand, its values, quality and future performance

enhancements• The decision making process and their concerns with the brand and product

groups• The Consumer's influencing marketing communication models • Consumer perception towards all the Ps of marketing with respect a brand

Industries Covered: FMCG, Consumer Durables and Food Supplements


TEAM EFFECTIVENESS STUDIES

Title: Sales and marketing team effectiveness study

Assignment Contents:

• Study the quality of each team member and his performance against potential

• Territory coverage and manpower deployment rationale audit

• Channel quality and manpower deployment to harness its potential

• Training assessment to enhance performance amongst individual employee in the field

• Reporting system effectiveness

• Team welfare issues and its impact on the performance

• Quality of managerial input to the team members and its impact on the performance

Industries Covered: Food Products, Pharmaceuticals, Construction products, Real Estate, Lubricants and Food Supplements


BUYER BEHAVIOUR STUDIES

Title: Study on Buyer behaviour and their influencers

Assignment Contents: • Gathering Insights and actionable business intelligence • Analysing the customer perceptions towards a product / industry and

brands• Customer motivation, learning, beliefs and attitudes while making

buying decisions• Buyer buying process and influencers• Potential decision makers to target• Customer perception to the alternatives and related preferences

Industries Covered: Food Products, Pharmaceuticals, Garments, Lubricants

SALES AND MARKETING AREASCOMPETITOR PERCEPTION STUDIES

Title: Study on the competition’s perception towards the company and brand

Assignment Contents: • Identify the potential comparable competition to be considered for the study• Competition's perception towards the company and brand from mutiple

competitor perspectives• Position analysis of the competition• Branding solutions used by competition • Channel partner perception towards the company and brand• Recommend ideal positioning against the competition and communication

that can address market strength requirements

Industries Covered: Food Products, Pharmaceuticals, Garments, Lubricants


KEY CUSTOMER PERCEPTION STUDIES

Title: Institutional Customer Feedback studies

Assignment Contents: • Key account and institutional customer perceptions

towards the company, brand and products• Perception towards the P's of marketing from the

institutional customer's perspectives• Analysis of the relationship and service to the customers• Identify the initiatives to be taken to improve the volume

and value of the sales to the customers

Industries Covered: Lubricants, Cables

PARTIAL LIST OF OUR CLIENTS….

Industries served are

• Food Processing

• Insurance

• Consumer Durables

• Readymade Garments

• Manufacturing

• Pharmaceuticals

• Courier

• Hospitals

• Hotels

• Luggage

• Financial services

• Educational Institutions

• Public Sector Banks

• Chemical Processing

• Public Sector Companies

• IT / BPO services amongst others.

• Construction

• Wind Power

• Readymade Garments

• Adhesives

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Documents

Elango Management Consulting Assignments