ElectionPulse: The Online 2016 Presidential Race …datapulse.global/sites/default/files/election_pulse...The Online 2016 Presidential Race • page 2 #electionpulse Data analytics

ElectionPulse:The Online 2016 Presidential Race

Summary of the Primary Online races

The Online 2016 Presidential Race • page 2

#electionpulse

Data analytics on principal campaign Internet domains between October 25th 2015 & June 29th 2016.

All dates and times US/Eastern.

ElectionPulse™ and ElectionPulse Share of Web™ are information products of DataPulse LLC.

For more information on DataPulse™ and ElectionPulse™, please visit http://DataPulse.global

Copyright © 2016 DataPulse, LLC. All rights reserved.

About ElectionPulseWhile most of our work is done behind the scenes, one public-facing example of data retrieval and analysis is ElectionPulse: an innovative method to quantify voter and political campaign Internet activity associated with the U.S. Presidential Election of 2016. ElectionPulse analyzes registered domains that are associated with any of the 2016 primary candidates, and monitors comparative ElectionPulse Share of Web traffic (ShoW). This measurement is an indicator of voters researching and/or engaging with the candidates online, as well as a measurement of how the campaigns are relying on their own Internet presence to coordinate their volunteers and staff.

ElectionPulse improves upon existing measurements of web traffic. Rather than extrapolating results based on a sampling, It analyzes trends from directly observing global Internet activity.

ElectionPulse observations are based on samples of Internet activity originating from or directed to the designated websites and is influenced by web browsing, email campaigns, advertising, direct mailing, and other activities.

About DataPulseDataPulse is a joint venture of leading technology risk consultancy JAS Global Advisors and advanced analytics experts simMachines. The partnership derives actionable data insights based on access to unprecedented volumes and quality of Internet infrastructure data.

JAS Global AdvisorsFounded in 2003, JAS Global Advisors has developed a reputation for advancing science and technology through world-leading research and development. Built on strong values of integrity and reliability, its network, resources and insights have grown steadily over the years in line with its recurring and renowned client base including: ICANN (Internet Corporation of Assigned Names and Numbers), major banks, governments and security providers.

simMachinessimMachines provides similarity-oriented solutions for advanced analytics, specializing in discovering patterns and anomalies in structured and unstructured data for real-time decision making and forward-looking predictions.

simMachines serves leading technology, pharmaceutical and banking companies.


#electionpulse






Event attribution of Campaign Internet activityThe high precision time granularity of DataPulse* makes it possible to define specific bumps or drops in the traffic of any domain, which subsequently may be attributed to specific events, ad campaigns, outreach or press releases.

Republican Presidential candidates a. http://jeb2016.com

1 07-Dec Website jebbush.com redirected to Trump campaign site.1

2 15-Dec GOP Debate3 16-Feb Former president George W. Bush makes

campaign appearance supporting his younger

brother.2 4 21-Feb Suspends campaign

b. http://bencarson.com

News Headlines1 05-Nov Ben Carson’s conjecture about the purpose of

the Egyptian pyramids3

2 10-Dec Ben Carson Releases Plan To Privatize Medicare and Repeal ObamaCare4

3 14-Jan GOP Debate4 19-Jan Campaign volunteer dies in car accident55 13-Feb GOP Debate6 23-Feb Nevada Primary

10/25 11/14 12/4 12/24 1/13 2/2 2/22 3/13 4/2

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56

* DataPulse analysis products can be provided to 15-minute precision, almost 50x the detail of the ElectionPulse report (24-hour precision).1 http://thehill.com/blogs/ballot-box/presidential-races/262325-jeb-bush-domain-name-redirects-to-trump-site2 http://www.cnn.com/2016/02/15/politics/jeb-bush-george-w-bush/3 https://www.washingtonpost.com/news/morning-mix/wp/2015/11/05/ben-carson-believes-joseph-built-egypts-pyramids-to-store-grain-and-it-just-may-get-

him-some-votes/4 http://time.com/4143205/ben-carson-health-care-plan/5 http://www.usnews.com/news/politics/articles/2016-01-19/carson-cancels-campaign-event-after-staffers-hurt-in-crash

http://jeb2016.com

http://jebbush.com

http://bencarson.com


#electionpulse






c. http://chrischristie.com

News Headlines1 14-Jan GOP Debate2 17-Jan Campaign outreach in Iowa3 28-Jan GOP Debate4 01-Feb Iowa Primary5 06-Feb GOP Debate6 09-Feb New Hampshire Primary

d. http://tedcruz.org

News Headlines1 28-Oct GOP Debate2 10-Nov GOP Debate3 29-Nov Cruz weighs in on Planned Parenthood

shooting6

4 15-Dec GOP Debate5 14-Jan GOP Debate6 01-Feb Iowa Primary7 01-Mar Super Tuesday8 19-Apr New York Primary

1/8 1/13 1/18 1/23 1/28 2/2 2/7 2/12 2/17

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6 https://www.texastribune.org/2015/11/29/cruz-condemns-planned-parenthood-shooting-colorado/

http://chrischristie.com

http://tedcruz.org


#electionpulse






e. http://carlyforpresident.com

News Headlines1 10-Nov GOP Debate2 19-Nov Fiorina criticizes US ISIS policy7

3 15-Dec GOP Debate4 29-Jan GOP Debate5 09-Feb New Hampshire caucuses

f. http://mikehuckabee.com

News Headlines1 27-Jan Mike Huckabee cover of Adele’s “Hello” goes

viral on Internet.8

2 31-Jan Outreach on the eve of Iowa caucuses3 09-Feb New Hampshire Primary

7 http://www.newsmax.com/Headline/carly-fiorina-obama-political-isis/2015/11/19/id/702837/8 http://www.cnn.com/2016/01/27/politics/mike-huckabee-adele-hello/

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http://carlyforpresident.com

http://mikehuckabee.com


#electionpulse






g. http://johnkasich.com

News Headlines1 05-Mar Kentucky Primary Results2 14-Mar Trump launches criticisms of Kasich on

Twitter.9

3 04-Apr Trump and Cruz both call on Kasich to suspend his campaign10

4 24-Apr Cruz and Kasich join forces against Trump11

5 03-May Kasich suspends campaign

h. http://marcorubio.com

News headlines1 16-Nov Rubio criticizes Cruz’s voting record on on US

intelligence programs12

2 15-Dec GOP debate3 28-Jan GOP debate4 25-Feb GOP debate

9 https://www.washingtonpost.com/news/powerpost/wp/2016/03/15/kasich-is-in-trumps-head-just-look-at-twitter/10 http://www.uspresidentialelectionnews.com/2016/04/real-fighting-in-wisconsin-is-between-cruz-and-kasich/11 http://www.cnn.com/2016/04/24/politics/ted-cruz-john-kasich-join-forces-to-stop-donald-trump/12 http://www.usnews.com/news/blogs/run-2016/2015/11/16/rubio-hits-cruz-for-weakening-us-spy-programs

3/1 3/11 3/21 3/31 4/10 4/20 4/30 5/10

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23

http://johnkasich.com

http://marcorubio.com


#electionpulse






i. http://ricksantorum.com

1 14-Jan GOP Debate2 02-Feb Coverage on poor Iowa results

j. http://donaldjtrump.com

News headlines1 28-Oct GOP Debate2 07-Dec Trump proposes ban on muslim immigration

to US133 15-Feb Press releases and press conferences

attacking Ted Cruz’s honesty and citizenship.14

4 27-Apr Trump delivers Foreign Policy speech15

5 12-Jun Trump reacts to Orlando terrorist attack16

1/9 1/14 1/19 1/24 1/29 2/3 2/8 2/13 2/18

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13 http://www.cnn.com/2015/12/07/politics/donald-trump-muslim-ban-immigration/14 https://www.washingtonpost.com/news/the-fix/wp/2016/02/15/donald-trumps-amazing-litigious-statement-on-ted-cruz/15 http://www.cnn.com/2016/04/27/politics/donald-trump-foreign-policy-speech/16 http://www.nytimes.com/2016/06/13/us/politics/trump-clinton-sanders-shooting-reaction.html

http://ricksantorum.com

http://donaldjtrump.com


#electionpulse






Democratic Presidential candidates a. http://hillaryclinton.com

News Headlines1 01-Mar Super Saturday2 19-Apr New York Primary3 26-Apr Pennsylvania Primary4 07-Jun California Primary

b. http://martinomalley.com

News Headlines1 14-Nov Democratic Debate2 19-Dec Dem Debate3 17-Jan Democratic Debate

17 http://www.usatoday.com/story/news/politics/onpolitics/2016/02/29/bernie-sanders-raises-38-million-february/81117908/

10/25 12/14 2/2 3/23 5/12

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http://hillaryclinton.com

http://martinomalley.com


#electionpulse






c. http://berniesanders.com

News Headlines1 18-Dec DNC Data breach2 17-Jan Democratic Debate3 09-Feb New Hampshire Primary4 29-Feb Sanders outperforms Clinton in fundraising17

5 17-May Oregon Primary6 06-Jun Media coverage prior to California primary

10/25 12/14 2/2 3/23 5/12

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http://berniesanders.com


#electionpulse






Impact of Debates on Internet activityPresidential Debates provide national coverage and strong debate performances are correlated to increased Internet activity.

Republican Presidential candidates a. http://jeb2016.com

b. http://bencarson.com

c. http://chrischristie.com

d. http://tedcruz.org

e. http://carlyforpresident.com

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http://jeb2016.com


http://chrischristie.com

http://tedcruz.org

http://carlyforpresident.com


#electionpulse






f. http://mikehuckabee.com g. http://johnkasich.com

h. http://marcorubio.com

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http://mikehuckabee.com




#electionpulse






i. http://ricksantorum.com j. http://donaldjtrump.com

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http://ricksantorum.com



#electionpulse







b. http://martinomalley.com

c. http://berniesanders.com

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http://martinomalley.com



#electionpulse






Email usage for campaign communication and outreachBy monitoring Internet infrastructure behaviors for the different campaign websites, DataPulse can support inferences about the frequency of inbound and outbound email communication by an organization. These insights are generated without seeing or having access to any message content. Surges in volume correlate with the timing of primaries and caucuses. This is suggestive of a certain level of sophistication to how the campaign teams have organized and manage their communications..

Republican Presidential Candidates a. http://bencarson.com

b. http://tedcruz.org

1/26 1/28 1/30 2/1 2/3 2/5 2/7 2/9 2/11 2/13 2/15 2/17 2/19 2/21 2/23 2/25 2/27 2/29 3/2 3/4

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http://tedcruz.org


#electionpulse






c. http://johnkasich.com

d. http://marcorubio.com

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1/26 1/28 1/30 2/1 2/3 2/5 2/7 2/9 2/11 2/13 2/15 2/17 2/19 2/21 2/23 2/25 2/27 2/29 3/2 3/4 3/6 3/8 3/10 3/12 3/14

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#electionpulse






e. http://donaldjtrump.com 1/26 1/31 2/5 2/10 2/15 2/20 2/25 3/1 3/6 3/11

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#electionpulse







b. http://berniesanders.com

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Documents

ElectionPulse: The Online 2016 Presidential Race …datapulse.global/sites/default/files/election_pulse...The Online 2016 Presidential Race • page 2 #electionpulse Data analytics