Course Number: BD412
Jomo Kenyatta University of Agriculture and TechnologySchool for
Human Resource DevelopmentCourse Title: Electronic Commerce Course
Description: This Course emphasizes organizational issues related
to Internet Commerce, such as business models for B2B or B2C
e-Commerce, technology infrastructure, Internet payment mechanisms,
information privacy, and competitive advantage.
Course Objectives: The objectives of the Course are to provide
students with an appreciation of the major technical and
organizational issues related to e-Commerce. By the end of the
semester, the student will be able to:
Explain how Internet Commerce can be used to create a
competitive advantage for an organization;
Analyze the strengths and weaknesses of different business
models related Electronic Commerce ;
Analyze a business case and identify strengths and weaknesses in
the organizations e-Commerce strategy;
Explain technical, ethical, and policy issues in Internet
Commerce (e.g., data mining, security, privacy, and intellectual
property rights) as well as how individuals, organizations, and
policy makers are addressing these problems.
Explain the effects of policy decisions on e-Commerce and
businesses
Course OutlineWeek 1: Overview of Internet Commerce (CONCEPTS
AND DEFINITIONS)
E-commerce
Internet economy
E-commerce
E-business
What are the components of a typical successful E-commerce
transaction loop? the advantages and disadvantages of e-commerce
for businesses
Week 2: Benefits and Limitations of E-Commerce
Differences between traditional an electronic commerce
Forces are fueling e-commerce: technological, market, Social,
Economic
Technical and non technical limitations of E-commerceWeek 3:
Types of E-Commerce
Week 4: The Generic Framework of E-Commerce
Week 5: The Architectural Framework of Ecommerce
Week 5: E-Business Models: Brokerage, Advertising, Infomediary,
Merchant, Manufacturer (Direct), Affiliate Community, Subscription
Utility
Week 6: E-commerce Services
E-banking
E-tailing
E-Sourcing
E-Procumbent
E-Advertising/Webvertising
online publishingWeeks 7: E-Commerce Market Mechanisms:
E_Marketplaces, Supply & Value Chains E_success factors,
E_catalogs, Search Engines
Week 8: E-COMMERCE APPLICATIONS: ISSUES AND PROSPECTS EDI
EPS?
Weeks 9: E-Commerce Security
Weeks 10: Internet Commerce Issues Internet consumers, market
research, data mining, information privacy, the right mix of
bricks-and-clicks; mass customization
Weeks 11: E-Business Strategy; the virtual value chainTeaching
Methodology: Lecture, discussion, business cases, presentations
Method of Evaluation: Case-based class presentations, and
written TCTs (30%), Final exam (70%). Course Textbook(s):
1. Cases in Internet Commerce , by Huff (2000), or
2. Cases in E-Commerce, by Rayport and Jaworsky (2001), or
3. Global Internet Commerce: Theory and Case Studies, by
Westland and Clark (1999).
