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The quantity of color used is as important as the mix of colors. In a previous unit we discussed how different colors convey different messages.
Consider how that might vary across cultures. Can you think of examples of color in action for conveying:
• Hot• Cool,• New• Old• Safe• Dangerous• Exciting• Futuristic,• Healthy
Assess the images on the following slides and analyze what emotions they portray.
Color
Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color
Color
Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color
Color
Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color
Color
Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color
Color
Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color
Color
Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color
Color
Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color
Color
Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color
Used in the creation of the Parthenon in Greece, the Golden Ratio is considered to contain proportional harmony in both aesthetic beauty & structural integrity. To determine the Golden Ratio: divide a rectangle into two parts so that the length of the longer section divided by the length of the smaller section is also equal to the whole length divided by the longer section.
Color
Elements of DesignUnit 1: Intro and Program DiscussionModule 2: The Psychology of Color