YOUNG MARRKETERS

ELITE 2

1. CONTEXT

2. 5 FACTS

3. TARGET

4. BIG IDEA

5. HOW

6. REVENUE STREAMS – KEY RESOURCES

7. TIMELINE – BUDGET – KPIs

8. REFERENCES

PHAN TRUNG HIEU VAN THIEN QUOC

HUNG

PHAM VAN KHAI

Context

Early Childhood Education – A need yet to be met

According to UNESCO, if all students in

low income countries left school with

basic reading skills, 171 million people

could be lifted out of poverty, which is

12% cut in global poverty.

Education is one of the main factors that

could help eliminate poverty and is a

driver to creating wealth and improving

people’s lives.

Context

Believe that early education is

a right for every children

In September 2010, UNESCO reaffirmed

early education as a right of all children

and as the basis for development.

UNICEF: a quality education

A quality education must consists 5

elements:

1. Healthy learners, ready to

participate, supported by families

and communities

2. Physical environments that are

healthy and safe, while providing

adequate protection for students

3. Relevant content aligned with age-

appropriate goals, rational

development and standards-based

curriculum structures

4. Processes through which teachers

use information to frame

meaningful learning experiences

5. Outcomes that meet international

standards – like literacy and

numeracy – to attain life skills

required to a productive member

of a family and society

There are more than a hundred million

children under six years old “surviving”

in slums cannot access to quality

education as a preparation for primary

school.

0

10

20

30

40

50

60

An urgent solution to deliver quality

education to 10 million children under

the age of six living in urban slums by

2020 is in need!

START FROM FACTSOur 5 facts that will change the world

MUSICFetus begins to respond to

sounds at around 20 weeks

into the pregnancy

In early childhood, listening

to music skyrockets brain

development, including

language, fine motor skill,

cognition, connection

between motor regions.

Multiple areas of the brain

process the sound ofmusic.

Playing music is the brain’s

equivalent of a full-body

workout.

When playing musical

instrument, every area of

the brain is practicallyengaged at once.

Music stimulates reward

pathway in the brain,

helping release dopamine,

a chemical substance that

makes humans joyful.

It is why music is easy to

impact and stuck inpeople’s mind.

TARGET MARKET

INDIAWe choose India and its neighbors

(Nepal, Bangladesh) because

Reason 1 Reason 2

7.6 million children are

living in urban slums

(in India only)

Music has an

important role &

acceptance in Middle

East of Asia’s culture

TARGET

CUSTOMER/CONSUMER

Slum

parents

Demographic:

-Income: DEF

-Living in slum | Low educated

-Attitude: Focus on making money to

satisfy basic need

-Behavior: appreciate doing work that helps

them generate more income, even a little

bit | think that shelter, food, healthcare &

love are enough for children

-Work all day, only have time for family at

night

Slum

children

Demographic:

-Age: 0 – 6 years old

-Living in slum | Low educated

-Attitude: care-free | love playing with

peers | dependent on parents | high

demand of learning

-Behavior: spend most of the time playing

or doing nothing | do house chores with

parents if not going to school

Big

IDEA EDUCATION by MUSIC (EM)

Concept By creating a radio channel, through which we can educate children by

songs, then play them daily via our loudspeakers, allocated in slum

areas to ensure our activities can reach people living in slum.

WHY • Cultural-based context: music has been and always been a big part of

human activities

• Children (before being born – 2 years old) cannot actively learn, we’ll

help them with passive learning

• Great impact on children (from 3 – 6 years old) when they can listen

and understand to our program

• Feasible and reachable to slum dwellers

Example(s) http://www.songsforteaching.com/index.html

HOW

HOW TO EDUCATE CHILDRENSongs will be broadcasted through out the day with specific timetable & content

(Content below is just an example. When funded, our content will be scientifically advised)

MORNING MID-DAY EVENING

• Soft music (instrumental or symphonic

music)

• Exercise music

Enhance music senses and light up

children’s mind as a wake-up call

• Mathematics/science/early childhood/ literature

and art/… songs

• Game instruction songs

Inform simple morality in young children &

educate young children with lessons which they do

not have opportunity to learn at school.

• Family time song

• Mother & baby songs

• Late night musical stories

Create family bonding atmosphere (a safe

and healthy environment for learners) &

instructions for mothers to use music to

educate their children.

HOW TO GET MORE PEOPLE INVOLVED

Parents understanding:

Parents with low income tend

to work more in order to earn

money to satisfy their family’s

basic need.

And not all parents in slum

can generate income for the

family.

“HAND-CRAFTED PROJECT”is a weekly activity for parents and children to create a saleable product for us to buy and resell it to the

world. Money gained from the sales will be used to keep the business going.

PROCESS: Handcrafted products from trash & thrown-away items

Notification from the

beginning of the

week

Children collect &

create products with

family, instructions

under folk songs.

Purchase from slum

dwellers with

reasonable price

(based on quality)

Resell to developed

countries and

reinvest in educating

children

WHY

• Increase family income

• Strengthen family bonds

• Stimulate the child’s brand

development by music

Business Model Canvas

Revenue Stream – Key Resources

REVENUE STREAM

Governm-

entCSR Co-partner PROJECT(s)

As a Social Enterprise, we will

approach international company

to ask for annual sponsorship. In

return, we will do CSR for them

Education by Music is a service

which will be sold to

government. What we will do is

to deliver education by music to

young children (0-6) to help the

country cut down on poverty in

10 to 15-year time.

Greatest and the most potential

partner is the loudspeaker

company. We will gain a

commission on each setup

loudspeaker.

Project(s) such as Handcrafted

Project will help us to earn profit

from reselling to sustain our

business and support slum

dwellers a small amount of

money.

KEY RESOURCES

Human

ResourcesTechnology Others

Operational/Marketing & sales/

Content/ Technology Managers

A group of volunteers (recruited

from NGOs, universities, private

sectors,…)

Studio

Recording equipment

Stationery

Transportation

Support from educational expers

Deployment Plan

Timeline – Budget - KPIs

2015 2016 2017 2018 2019 2020

Preparation &

testing

Launching in

Mumbai, India

Start multiplying

to the whole India

Reach & launch

in Nepal,

Bangladesh &

prepare in

other Middle

East of Asia

countries

Sustain and

launch in those

prepared areas

Sustain and

maintain

Cost Unit cost/Unit price Quantity Total

Buying product from

slum

$2 3,000,000 $6,000,000

Logistics & other cost $8,000,000 1 (package) $8,000,000

Sales $5 3,000,000 $15,000,000

PROFIT $1,000,000

Budget/weekly profit when everything is going on its track

*3,000,000: number of households in slum areas

*$8,000,000: the cost of shipping, marketing, and others

*$5: the price for one product sold to the retailers or customers.

YEAR 2015 2016 2017 2018 2019 2020

Number of

participants

0 1,000,000 4,000,000 6,000,000 9,000,000 15,000,000

KPIs from 2015 - 2020

REFERENCES

Concordia University. (2013). Early music lessons boost brain development. Available:

http://www.sciencedaily.com/releases/2013/02/130212112017.htm. Last accessed 22nd Dec 2014.

The Shepherd School of Music. (Unknown). Why singing is so important for your young child and you. Available:

http://music.rice.edu/ycd/res001.shtml. Last accessed 22nd Dec 2014.

Anita Collins. (2014). How playing an instrument benefits your brain. Available: https://www.youtube.com/watch?v=R0JKCYZ8hng.

Last accessed 22nd Dec 2014.

VINAYA DESHPANDE. (2011). Every eighth urban child in India lives in slum: report. Available:

http://www.thehindu.com/news/national/every-eighth-urban-child-in-india-lives-in-slum-report/article2541052.ece. Last accessed

22nd Dec 2014.

Lucas Reilly. (Unknown). Why Does Music Give Us Chills?. Available: http://mentalfloss.com/article/51745/why-does-music-give-us-

chills. Last accessed 22nd Dec 2014.

YOUNG MARRKETERS

ELITE 2

THANK YOU