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Bret L. Simmons, Ph.D.
www.bretlsimmons.com
PRSA “Elevate Your PRactice”
April 29, 2015
Embracing and
Leading Change
What do you want
to learn today?
What are you going
to do today?
Leadership
The Process of Leadership
Assume responsibility for the choice to
engage with others and use your influence
to pursue substantive changes that
advance a shared purpose
The Process of Leadership
Assume responsibility for the choice to
engage with others and use your influence
to pursue substantive changes that
advance a shared purpose
What is the hardest choice you have to make
when you participate in this process?
Change
Yesterday’s home runs
don’t win today’s games
Babe Ruth
Continuous Change
Radical Change
Sigmoid Curve (Charles Handy)Sigmoid Curve (Charles Handy, 1995)
Discipline of The Second Curve
“..always assume that we are
near the peak of the first curve
and should therefore be starting
to prepare for the second” (p.57)
For anything to change, someone has to start
acting differently. Can you get people to start
behaving differently? (p.4)
Change Metaphor
Rider - Rational – Deliberates, analyzes,
looks into the future
– Provides planning and
direction
Elephant – Emotional– Feels pain and pleasure
– Provides the energy
Direct the Rider
Follow the bright spots:
Investigate and clone the successes
Destination
postcards:Shows the Rider
where you are
headed and the
Elephant why the
journey is worthwhile
Change is easier
when you know where
you are going and why
it is worth it
Script the critical moves
Be specific about the behavior you want to change
Direct the Rider
• What looks like resistance is
often a lack of clarity
• Clarity dissolves resistance
Motivate the Elephant
Find the feeling
Motivation comes from
confidence. The
Elephant has to believe
that it’s capable of
conquering the change
Shrink the change:
Break down the change until it
no longer spooks the Elephant
Sense of progress is critical
Make change a matter of identity, not consequences
Who am I? What kind of situation is this? What
would someone like me do in this situation?
Grow your people
Encourage a growth
mindset by praising
effort rather than skill
Growth Mindset
• Talent is NOT fixed unless you
believe that it is. Treat talent as
something almost everyone can
earn, not that just a few people
own.
• Everyone can learn to work
smarter
28
Motivate the Elephant
Change is hard because people wear
themselves out. What looks like
laziness is often exhaustion
Shape the Path
Tweak the environment. When the situation
changes, behavior changes
Build Habits
Supportive habits that are easy to embrace and
advance the new behavior
Action Triggers: Decisions you make to execute a
certain action when you encounter a certain situation
Checklists help educate
people about what is best by
showing then the right way to
do something
Rally the HerdBehavior is contagious; help it
spread
Shape the path
What looks like a people problem is
often a situation problem. When you
shape the path, you make the change
more likely, no matter what’s happening
with the Rider and the Elephant
The law of crappy
systems trumps
the law of crappy
people
36
Application
Identify a change that needs to happen right
now in your life or work. How can you can
direct the Rider, motivate the Elephant, and
shape the Path to help improve the success of
this change.
Questions?
