Emergence of a new platform in e retailing

Emergence of a new platform in E-retailing

tinderbuzz.com

1 Copyright © 2014 TinderBuzz

When we closely analyze the mammoth e-retailing market of US ($370 billion) and the various business models that are active in this eco-system, we are able to classify the players present in this market as one of the following

• Online stores - inventory led model ex. walmart.com

• Online marketplace ex. amazon.com, eBay

• Affiliate sites - coupon, deal, price comparison sites ex. Retailmenot , Fatwallet etc

• Social media platforms ex. Twitter

• Online platform for offers (OPO) – www.buxoff.com


http://www.buxoff.com/

• When we closely analyze the mammoth e-retailing market of US ($370) and the various business models that are active in this eco-system, we are able to classify the players present in this market as one of the following players

• Online stores - inventory led model ex. walmart.com

• Online marketplace ex. amazon.com, eBay

• Affiliate sites - coupon, deal, price comparison sites ex. Retailmenot , Fatwallet etc

• Social media platforms ex. Twitter

• Online platform for offers (OPO) ex. www.buxoff.com

What’s this?


http://www.buxoff.com/

• While the internet has always seen emergence of new “platforms” that revolutionize the industry they operate in, the e-retailing market was still devoid of one.

Well not anymore, we at tinderbuzz.com recently came across an online platform for offers(OPO) in America - www.buxoff.com

“buxoff.com is the first truly free Online Platform for Offers in

America. But in its true sense, its not just a website, or a platform, its an idea, a vision, a movement , to change the way online offers are accessed by millions of consumers,

and promoted by thousands of online stores and brands”


• Q. What is a “Platform” in internet parlance?

• a. Platform on internet is simply a portal that sources the most relevant information from

hundreds of online sources and displays in an “unbiased” manner. The Content on a platform can also be created and/or edited by its users.

• Examples of platforms that revolutionized the internet industry

• 1. Wikipedia

• 2. YouTube

• 3. facebook

• 4. craigslist

• 5. reddit


• Online platform for offers (OPO) -

• buxoff.com aims to be the one single platform for all the deals and offers that are being

provided by the online retailers in US.

• • According to buxoff.com, the current model of almost all of the coupon websites is to provide

free coupons to its consumers, while charging an affiliate commission from its vendors, thereby limiting the number of companies that can promote on these websites. Buxoff.com will not charge any affiliate commission on any transaction that is made on its website, thereby creating a platform that opens up opportunities for thousands of retailers.


• How can it affect the e-retailing industry?

For online stores 1. No more paying of affiliate commission to

deal sites 2. Gain access to an additional platform to

interact & connect with consumers 3. Opens up doors for small time e-retailers 4. Huge opportunity for 100,000+ online

retailers

For consumers 1. Access to newer stores 2. More choices in terms of products that will

be available 3. Better bargains and deals 4. Can connect with fellow shoppers and

make informed decisions


• Tinderbuzz’s take ?

“While we already have hundreds of coupon and deal sites such as Retailmenot , Fatwallet ,

Coupons.com etc that are helping shoppers get the best deal, we firmly believe that with e-retailing set to scale to new heights, a platform that could bring consumers and stores closer to each other, was the need of the hour! With nearly 65% of the adult American internet population redeeming coupons while shopping, we believe there is enough space for multiple players to thrive and grow

simultaneously “


Thank you www.tinderbuzz.com


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Emergence of a new platform in e retailing