Emerging Trends in Services Marketing

8/18/2019 Emerging Trends in Services Marketing.

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Emerging trends

services marketinBY SRAVAN REDDY.


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Introduction

Service sector is the backbone of social and edeveloment.

it is emerged as one of the fastest gro!ing sectors in tand making higher contributions to the emlo"ment an

outut.the gro!th of service sector is redominantl" moagriculture and manufacturing sector.

India has second fastest gro!ing sector !ith its coannual gro!th of #$ %ust belo! china &'.# $.(

economic surve" *'&+,&-


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Service 444

American Marketing Association de6ned servicesas 7activities0 bene6ts or satisfactions !hich areo8ered for sale or rovided in connection !ith the saleof goods.9

7An" activit" or bene6t that one art" can o8er toanother that is essentiall" intangible and does notresult in the o!nershi of an"thing. Its roduction ma"or ma" not be tied to a h"sical roduct.9 otler andbloom


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=ont..

Service marketing re>uired three additional 3s


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Nature of services

Intangibilit"3erishabilit"

Relative and sub%ective >ualit" dimension

2luctuating

Variabilit"eterogeneit"

Insearabilit"


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!nderstanding customer

It easies ne! customer ac>uisitionDrives customer lo"alt"

Imroves retention

Increases customer satisfaction

Reduces customer s!itching

=reates cometitive advantage

Increases revenues to meet 6nancial goals

els to build strong customer relationshi


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=ont.. /he" tried to create customer eerience strateg" b" adding all the elements.

since customer is not onl" coming for dinner but to have fun.

/he" have called there restaurant as social hub 0 the hotel described the eeri!ant to give to customer as !e give guest eible otions so the" can be them

/he activities the" classi6ed as

EatFdrink

ave fun !ith famil" and friends

Rela

=onnect

/ransition

All the above laces are arranged !ith customer touchoints.


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=ometition and convenienc

=ash on Deliver"ide range of roductsDisla"ing the deliver"date of the roduct andretailer.

Secure#time$dedistribu&'#()* "ndia ancountrie


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=ont..


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Gee it ver" simle

In airlines industr"customers demand for>ualit" for less cost 0indigo unctualit" in service

!ith out an" etra add onservices kees indigomarket leader in domestic"ing.

7 on time is a great thing 7


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Hsing technolog"

:ovie 0 cricket matches and otherentertainment at across India.

l and >uickr both areinternet and mobile classi6edadvertising =omaniesJ

nlinticketravehoteDisctour tran

facil


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Social net!orking

Amusement arks at kochi 0 bangloreand no! in "derabad. 3rovides /ransort service to customers andsecial o8ers to school children andcororate bulk grou ackages.

Icicidirect rovides demat services

e can share the serviceeeriences of service roviders 0give ratings and feedback to service

roviders


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Be A roman in Rome

Added Indian menu for itsstores in India. Includingvegetarian

8ers #'$ locall"sourced items in therestores. In India it o8ersa K''' items in cashand carr" !holesale.


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2ast deliver" of service

I=I=I BANG ?Best and 2ast service to the customer in retail and corora

All cargo logistics, one of the best e,commerce logistics coman" 0 besservice !ith seed

Ama;on India, one of the fastest deliver" online shoing latform

Nara"ana hruda"ala"a ? o8ering medical services

Nielsan? leading global information and measurement coman" rovidmarketing research surve"s


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Re!arding lo"alt"

+irgin Atlantic Flying Club

Virgin Atlantic allo!s members to earn tier oints. /he club inducts members at the =lub Red tier0 then bums them u to =luSilver and then =lub Lold. =lub Red members earn miles on ights and get discounts on rental cars

airort arking0 hotels0 and holida" ights.

=lub Silver members earn K'$ more oints on ights and have access teedited check,in and riorit" stand,b" seating.

=lub Lold members get double miles0 riorit" boarding0 and access to eclubhouses !here the" can grab a drink or get a massage before their


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/estimonials


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Innovation

G2= lans to gro! on four fronts,geograhical reach0 food menu0 sehours and customer base0 !ith arfocus on the Indian "outh.

Adding di8erent food roducts

3lanning home deliver"

3rice starts from as lo! as *K rs

2ree !ireless in outlets

Shift to!ards healthier meal


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Conclusion

Service marketing di8ers from roduct marketing due fact that services are in tangible.

Mualit" of this service interaction becomes an imortanof marketing strateg".

A business can be de6ned onl" in terms of customer b

in order to create a market,driven cultureIt re>uires develoing marketing rograms !hich contcreate bene6ts and value for the customer0

It demands the o8erings more tangible.

Documents

Emerging Trends in Services Marketing