Emil Sgarlato Portfolio 2013

7/29/2019 Emil Sgarlato Portfolio 2013

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www.emiltherealdeal.com | 415.305.0818 | [email protected]


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YOGASITA SF

Yogasita is a San Francisco-based yoga studio that takes a highly

personalized approach to each o its clients. The studio was in need

o an updated logo, web presence, and print collateral. The redesign

incorporates elements o sacred geometry and contemporary typography,

balanced with the humanity and warmth o the studio itsel. The ully

interactive web redesign takes an innovative and experimental approach

to web aesthetics and unctionality.


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RAINFOREST ACTION NETWORK

The goal o this group project was to re-brand and create collateral

(web, apparel, and print) or a non proft organization. The Rainorest

Action Network, based in San Francisco, promotes resistance to

deorestation throughout the worlds various rainorest systems. The

design solution is bold, simple, and uses a layering o tree textures.

The project contains a web redesign, promotional apparel, motion

graphics, billboards, and bus stop ads.


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CUEit

CUEit stands or Can You Eat It. This iPad app is desig ned or users

who have restrictive diets (raw, organic, vegan, etc). The app allows

users to take photos o ood barcodes while shopping and see i the

ood fts into their diet restrictions. There is an ability to create a custom

identity or simply do a QuickCue. The clean, clear, and open layout

and color palette exempliy the qualities o living a healthy lie through

positive ood choices.


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MALLEUS MALEFICARUM

The Malleus Malefcarum, or Witches Hammer, was written in 1487

by two members o the Catholic clergy and is considered the worlds

frst handbook on how to hunt and destroy witches. The book uses

experimental distressed typography combined with heavily textured and

saturated photo-illustrations. The illustration technique incorporates the

artwork o Albrecht Durer, a German painter o late 15th century, along

with overlays o contemporary heavy metal album covers.


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DEXTER

Dexter is a television series that ocuses on the double lie o a serial

killer who is also a Miami blood splatter analyst. This promotional

campaign, which included a poster, motion graphics web advertisement,

and a DVD case were intended to promote the shows fth season.

The hand-drawn illustration employs splatter patterns and invokes the

multi-layered personality o the title character. The color palette is stark,

simple, and the red accent color mimics oxidized blood.


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THE KILLS

This poster and T-shirt campaign was created or the English rock

band The Kills show at the Fillmore Auditorium. The typeace and

illustrations were created to show the modern yet grungy aesthetic o

the band. This two spot color treatment creates a dark, moody eeling

reminiscent o the bands music.


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EXPEDIA

Expedia.com is an online travel site that helps users plan trips around the

world. The earth tones o the background images are contrasted by the

bright white o the vector illustrations. By layering the original imagery

o fre escapes and modes o transportation, the advertising campaign

helps the viewer imagine a way to escape the grind o everyday lie.


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MANCHESTER UNITED

Manchester United is one o the most storied soccer clubs in the

English Premiere League. The club is known as the Red Devils, so

the interlocking trident logo was created to express an element o

brotherhood between the team and its anbase. The typeace was

created to complement the angles o the trident and to keep the word

mark consistent with the logo. Collateral includes a website redesign,

new apparel, and advertising, all representing the team and its motto,

FOREVER UNITED.


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HOPELAND

Hopeland is an app that examines both the positive and negative aspects

o lie in the big city, with this specifc edition ocusing on Oakland,

Caliornia. Hopeland is divided into two categories, Hope which deals

with positive aspects such as education, parks, and available housing.

Cope ocuses on the negative aspects; gangs, crimes, and police

presence. Original inographics were created to ease user understanding

o these complex statistics. This clear and concise experience helps

to navigate the app and balance the pros and cons o lie in the city

o Oakland.


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HIGH ON FIRE

This screen-printed t-shirt, original logo treatment, and poster design

was created or sludge metal group Hig h on Fire. The vector-based

graphic plays o the dark, hidden, and sometimes taboo themes behind

heavy metal music. The original illustration uses a combination o tarot

card symbols and the artwork o 15th century painter Heironymus

Bosch, one o the frst artists to examine the duality o the relationship

between Heaven and Hell.


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Emil Sgarlato Portfolio 2013