Emily Dyess Portfolio

emily grace dyess // 1

emily dyess // emerson college 2012


Communicating is the essence of who I am. From when I could barely pronounce words with more than two syllables to my well polished post-graduate self, I have spent my life working to master all things involving communication. I grew up in West Palm Beach, Florida, but quickly migrated to the northeast in order to study at Emerson College. When I’m not focusing on curriculum based work, I spend my time pursuing passions including: publishing, social justice advocacy, politics, art and design. I most enjoy spending time with my family and friends, volunteering, exploring new england, finding delicious places to eat , going to local concerts and art exhibits or finding new neighborhoods and the people who live within them. I have a passion for helping people get to a place where they

can help themselves; whether it be inviduals, organizations or small businesses. I find it most fulfilling to help people succeed. I am hoping to pursue a career that allows me to pursue Communication Strategy, Interactive New Media (including Social media, Design and Web presence), and Fundraising//Development. I work best for task oriented teams that look to impact the target community in the most positive and efficient way possible.

personal statement

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personal statement

Internships 2011-2012

Internships 2009-2010

editorial leadership

other experience

resume

Table of Contents


1.Runway shot from live tweet of “Betsey’s One Night Stand”// The Plaza, NYC// Seot. 20092. On the Set of Looks photoshoot “The Etiquette Issue” // /Boston, MA //

Winter 20093. Fashion Boston Cover // Boston, MA // Winter 20194. Behind the Scenes of “Betsey’s One Night Stand” // The Plaza, NYC //

Sept.2009

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-Community Works-Touchahead Software-National Immigration Project for the National

Lawyers Guild

Internships2011- 2012

About Community Works

Community Works is a portfolio of 34 local social justice organizations providing Massachusetts residents a unique opportunity to invest in long-term systemic change. Community Works members have joined forces to work for affordable housing, quality health care, environmental justice, civil rights, safe neighborhoods, economic equity, and youth leadership. Our members involve local people in making the changes that will build robust communities. We celebrate the interconnections and diversity that is true community. All of us benefit from a more just society.

communityworks


Communication Intern


Joining the Community Works team is more of a commitment than a typical internship in that you quickly realize the impact and investment the members have on the Community. I found a passion for postive impact through large scale fundraising while still maintaining an attitude that is inclusive. The office itself is run by about 5 people, so I am able to voice concerns and play an active role in the organization. I have worked on a variety of projects including branding, event planning, email marketing, and web presence.

email marketing

web presence

Designed and managed quarterly html newletterDeveloped fundraising outreach strategy for annual giving campaignUpdated contact listservs, databases, collected data on readership of campaign emails

Update weekly news, and eventsCollect member spotlight contentTroubleshoot maintenance issuesBrainstorm and devlop social justice online publication

Use constant contact to maintain outreach

Update wordpress site, brainstorm potential blog


30th Anniversary Social Justice Summit

CW Striving for Social Justice Award

Launched successful social media campaign

event planning

social media

Assisted the executive director and campaign assistant in organizing brainstorm session with community membersCoordinated outreach to local colleges and organizations Design promotional materials

Contacted 10 Boston based publications; sent press releasesAssisted Executive Director with event supervision at Schlesinger Library at Harvard Radcliffe Designed promotional materials

Created and mainted Facebook, Twitter and Linked-in communities

About Touchaead

Touch Ahead’s mission is to provide the fastest, most innovative web-based applications. We are constantly pushing boundaries and redefining the software model. Touch Ahead is a software development firm that develops fast, useful and affordable CRM SaaS. Our custom web applications are designed for performance, stability and an exceptional user experience. The tight-knit staff worked as a community constantly working to provide the best product consumer.

touchahead software


Marketing Intern

During the summer of 2011 I wanted to become more familar with the technical side of the web world. Using the skillset that I had, I worked in the marketing department under Cathie Briggette on a variety of projects including planning, development and implementation of all Touch Ahead Software’s marketing strategies, marketing communications and public relations, both internally and externally. In addition I met with a software developer on a weekly basis to gain an understanding of Customer Relationship Management systems and back-end support necessary to successful implement them with private equity and venture capital firms. While this was extremely out of the realm of anything I had done in the past, it offered me a fresh experience and a wealth of knowledge about the tech world. In addition I managed the Touchahead blog, writing tri-monthly posts explaining the inside scoop from the techies to the public.

email marketing

editor of blog

Designed and managed quarterly html newletterDeveloped fundraising outreach strategy for annual giving campaignUpdated contact listservs, databases, collected data on readership of campaign emails

Research trends in CRM, SaaS, Cloud Computing, Browser compatibility and applications for private equity and venture capital investmentsWrote tri-monthly articles, optimized for search using keywords and hubspot inbound marketing platform

Use constant contact to maintain outreach

Research, edit and update content for company blog

update CRM

social media

Use constant contact to manage email marketing campaignUpdate CRM, EquityTouch with outreach information

Created and mainted Facebook and Twitter communitiesCreated Social Media Guide white page

Maintain outreach information for potential clients

Launch and implement Facebook//Twitter pages

emily grace dyess // 17emily grace dyess // 17

The National Immigration Project of the National Lawyers Guild (NIPNLG) is a national non-profit that provides legal assistance and technical support to immigrant communities, legal practitioners, and advocates working to advance the rights of noncitizens. We seek to promote justice and equality of treatment in all areas of immigration law, the criminal justice system, and social policies related to immigration. For nearly forty years, NIPNLG has served as a progressive source of advocacy-oriented legal support on issues critical to immigrant rights.

guild

immigration national

About NIPNLG

project of the national lawyers


Communications and Development Intern

During my time at NIPNLG I worked under Pamela Goldstein, who has worked in non-profit development, communications, and capacity-building for over twenty years, she held senior development positions at the international anti-poverty agency Oxfam America. I worked with her to compile and design a 24 page annual report commemorating the 40th anniversary of NIPNLG. I did so using Adobe Indesign, Photoshop and Illustrator. In addition I met weekly with the staff and worked on projects including data collection and branding research. This position taught me the ins and outs of working with donors, board members and legal staff to promote meaningful philanthropy that facilitates social change.

designCreated editorial calendar and template.Researched archives for timeline content

Designed 24 page report in Adobe Indesign

Created 40th anniversary annual report


development

social media

Researched stastical data about financial impact of donations

Drafted donation request letters to send to potential donors

Created and Maintained Facebook and Twitter communities

Assisted Director of Communication and Development

Launch and implement Facebook//Twitter pages


nanette leporefashion boston betsey johnson

Internships2009-2010


E-Commerce Intern

Nanette Lepore had a limited online presence until the Fall of 2010 at which point the company relaunched a complete online e-commerce store. During the Summer of 2010 I worked on a team of three with the head of e-commerce, Mika Shirotta and the project manageer, Lauryn Goldberg to create www.nanettelepore.com. I participated in the concept development and implementation of the ecommerce store and editorial site. Daily tasks included creating an inventory database for webdesign firm, POD1, planning and assisting with photoshoots, meetings with CEO about vision and branding and assisting with daily tasks.

about _______

Nanette Lepore is a Fashion designer based in the garmet district of New York City. She is sold across America in Saks Fifth Avenue, Neiman Marcus, and Macy’s to name a few. There are eleven Nanette Lepore boutiques worldwide, including New York, Los Angeles, Bal Harbour, Chicago, Las Vegas, Boston, Chevy Chase, London, and Tokyo. The company sells high end luxary apparel and more recently has made endevours in selling shoes, perfume and luxe loungewear.

nanette lepore

About Nanette Lepore

About Fashion Boston

Fashion Boston is an free monthly publication put out by The Boston Globe Media Company. FB offers an ongoing discussion of local-meets-global style, trends and events. It is peek into the city’s most incredible wardrobes. Boston’s only magazine dedicated to fashion.

fashion boston


Editorial AssistantFashion Boston is a small team with a large

portion of the editorial and photography content produced free-lance. This allowed me in Fall 2009 to play an exciting role in editorial production. I worked closely with the editor-in-chief, Alexandra Hall and handled a variety of tasks from organizing samples, writing short pieces, captions etc. to copy editing and transcribing. This style of publication was very different from anything I had worked for in the past. I was also able to work on social media presence and generating interest in the publication.

About Betsey Johnson

In 1978 Betsey Johnson launched her wacky designs with cartwheels and passion keeping her style strong. Today there are over sixty-five freestanding Betsey Johnson stores, distribution in over 2000 specialty boutiques and an established wholesale business in both domestic and international markets. Products are also stocked in department stores worldwide including Bloomingdales, Saks Fifth Avenue, Nordstrom, Macy’s, Vakko (Turkey), Holt Renfrew (Canada), Galeries Lafayette (Dubai) as well as distribution in Japan.

betsey johnson


Social Media and E-Commerce Intern

Betsey Johnson has and will continue to be my fashion icon. I was living in Boston the summer of 2009 when I applied to intern with the showroom in New York City. After receiving the position, I moved to Manhattan and began full time. I created and maintained a social media campaign that now has over 100K followers. In addition I worked with the graphic designer and head over e-commerce on html emails, database entry. I live tweeted the Spring 2010 Fashion week show “Betsey’s One Night Stand,” with video and photos.


em magazinehercampus

edit!ial management

hercampus

Hercampus is the #1 online magazine for college women, individualizing its content college by college. With national content on Style, Beauty, Health, Love, Life and Career, HerCampus serves as a hub for everything college women need to knw about today. Hercampus has been featured in The New York Times, Forbes.com, Yahoo Finance, CNN Money, The Economist, Mashable, CBS MoneyWatch, Business Insider, and on ABC news now.

About Hercampus


Founding Emerson My Campus Branch

In the Fall 2009, I worked with the founders of Hercampus to create the fourth My Campus Branch in the country. We helped develop the basis of operations and the standards for My Campus Branches. We created content 6 times per week annually and co-hosted events around the city of Boston ranging from photoshoots fundraisers, promotional and networking events. There are currently over 200+ My Campus Branches. I worked as the coeditor-in-chief and campus correspondant until the Spring of 2011.

we say what you’re thinking em magazine

About em magazine

As Emerson’s exclusive lifestyle magazine, em magazine is all about the students who write it, and the readers who love it. We push the limits of your average magazine by providing our peers with provacative and edgy content that spices up the Emerson lifestyle. We groom our staff for the fast-paced exciting world of magazines by encouraging them to make each and every issue of em magazine one you can’t be without. em magazine was launched in 2007 as an online magazine and then to print in the Spring of 2008. em magazine is a bi-annual publication produced for students by students.

coEditor-in-Chief


As a freshman in college I was determined to work for em magazine, Emerson College’s only lifestyle magazine. With hard work and beneficial circumstances I became coEditor-in-Chief by the spring semester of the same year. I worked alongside a staff of 100+ students day in and day out to produce a product that I could be proud of, a 76-page print publication covering sections including Emerson, Looks, Features, Relationships, and Entertainment. I continued working as coEditor-in-Chief and transitioned em magazine through a variety of different styles and leaders. After three issues including The Rebel Issue, The Etiquette Issue and Seven Deadly Sins, I transitioned to the position of web director for one year in order to fully understand future of the industry and editorial process.

Quick Facts: A bi-annual publication

100+ person staff

Weekly website content update

10 editorial photoshoots

5 sections including Emerson, Features, Looks, Relationships, Entertainment

1.“Welcome to the Real World” // Production Director // Fall 20082. “The Rebel Issue” // coEditor-in-Chief // Spring 20093. “The Etiquette Issue” // coEditor-in-Chief // Winter 20104. “The 7 Deadly Sins Issue” // coEditor-in-Chief // Spring 2010

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“Today we have a special vistor,” Tulasi Srinivas quiets her Gender in a Global perspective class. In walks an average Emerson student, Kaylee Castroverde, 5’9 dressed non-descript, black t-shirt, shorts and a hat. “Hey could you hold on one second,” asks Kaylee Castroverde. She rips off the black shirt, hat and reveals a pink v-neck, pink long hair and an anything but an average explanation. This visual transformation quickly quieted a room of 45. After only a few months of coping with this transition herself, Kaylee Castroverde vocalizes the pains and trials of living in an out of body experience day-to-day. For Kevin Castroverde the traditional division between pink ribbons, bows, dolls, ballet performances, princesses and little league, G.I Joe and superheroes was as isolating as being trapped on a desert island. Growing up in Memphis, Tennessee Kevin Castroverde always wanted to play and dress like the girls but never knew exactly why he wanted to, just that he did. It was a moment on the during school that he realized this wasn’t going away. “At seven years old, on the playground, was when I started to question things, but it wasn’t a fleeting thought. It was something that consumed me everyday,” said Kaylee Castroverde, Writing for Television As Castroverde grew up, his confusion with identity led to constant ridicule from his peers, calling him names, teasing often resulting in him being alone in group activities. “I used to always try and cross the line and man, did I get picked on. I was always different. I would always play by myself because I didn’t feel as though I fit into either group,” said Castroverde. “In 6th grade I was that kid, I was an easy target, I was the boy who cried as a reaction to the teasing which is a very feminine thing to do.” This lead to a painful educational experience. Little did he know it then, but Castroverde suffered from what doctors call gender identity disorder, a physical and psychological conflict that affects thousands of people in the United States, who usually keep it a secret. Gender Identity Disorder is when the physical and psychological identity of a person conflict, one situation, a person with the genitalia of a man who identifies as a women. Around the age of 13, Castroverde took a strong interest in computer sciences and spent all of his free time working with computers.

“At this point I started questioning things but it wasn’t until years later that I finally had access to it. I found a passion in computers and found comfort in technology and solidarity. If I was alone no one could pick on me, no one could hurt me. So I was home-schooled from eighth grade to twelfth grade.”Castroverde attended the University of Memphis and studied Japanese. He took the opportunity to study abroad while attending the University of Memphis and spent time in Nagoya Japan. While in Japan he was able to fully immerse himself in the culture but realized despite being so happy with where he was and what he was doing, he could not be truly happy while living as a male. He returned home and ultimately had the courage to confide in his mom, who had independently raised him and his sister. “When I first told my mom, she thought I was gay. I got that all the time, people just assumed I was gay, there was no question about it. The sexuality aspect is different, gender being your social role in society based on sex,” Castroverde said.During the time of his transition to Emerson College, He also began the transitional process of changing his gender from man to women going by the name Kaylee, officially changing all legal and school documentation. Walking down Boylston street was one of the few places Kaylee finally felt comfortable with who she was.Each day she takes horomones to further the transition from the sex she was born as to the gender and sex she really is. She received clearance to begin hormone therapy in December of 2008 from her psychologist.“As you study Gender in a Global perspective recognize that gender is social, sex is biological and sexual preference is who you chose to be with,” Castroverde explains to the class. She then went on to play a short film she produced in Fall 2008 , The Story of Mr. Platypus, which works as a metaphor explaining in simple terms the emotion and confusion that Gender Identity Disorder can cause. A playtpus believes he is a duck but all of his friends tease him telling him, no you are a platypus. “I’ve never once been teased, mocked or picked on at Emerson,” said Kaylee.She now participates in many awareness activities such speaking to classes and hosting events in which she discloses her old identity.

Kevin to Kaylee!"#$%#&'!"$(&#$)!*+#&!$,*-)*#)$!($.&+$*&/!0$1#!2##&$1(+0$3&+$)(*%$

article appeared in em magazine spring 2009 “7 deadly sins” issue


resident assistant

o"er experience

About Housing and Residence Life

Emerson college’s Resident Assistants are an integral part of the Housing and Residence Life exeperience. As key members of our paraprofessional staff, RA’s have direct contact with the resident students. The primary roles of the Resident Assistant are to facilitate the personal development of residents; develop a community and environment conducive to academic pursuit and personal development; and assume duties in the operational management of the residence hall. Additionally, Resident Assistants support and encourage student learning in the residence halls. These aspects of the position include specific responsibilities, which can be described as developmental, educational, and administrative in nature.

AssistantResident


Resident Assistant

I became a resident assitant Fall 2010 in Piano Row, a residence hall that houses over 550 students. I have participated in 2 three-week summer trainings and 2 one-week winter trainings, providing education in peer mediation, issue awareness, and everything necessary to be a resource to the student body. This position has taught me about working and living in a professional environment, staff dynamics and the importance of consistentancy.

Professional experience

Extra-Ciricular experience

References

Special Thanks to Rebecca Saraceno and PB 395 for all of the guidance and input on this project. This portfoilio was made as using a variety of fonts and illustrations. The main body text was Bembo set in 16 in 14. The section headers are Copse 72 in 60. The titles of each about section, helvetica nue 14 in 12. The chapter openers were done in Matchbook 39 in 36. The illustrations were purchased from canstock photos and altered using photoshop. All photos were taken by me, Emily Dyess.

colophon

Professional experience

Extra-Ciricular experience

References

emily grace dyess Emerson College Communication Studies minor in Publishing May 2012

150 Boylston Street Boston, MA 02115 // 561.317.7446

communication strategist, web content manager, fundraiser.

Community Works Sept. 2011- Current Develop and implement html email marketing campaign Assist the Campaign Manager in annual giving campaign Update and manage online presence

Touchahead Software Inc. June 2011- August 2011Maintained SaaS CRM Researched, wrote and maintained blog content

Update and manage online presence

National Immigration Project for the National Lawyers Guild January 2011- May 2011Design and produce 40th Anniversary Annual Report

Assisted Director of Communications and Development

Nanette Lepore June 2010- August 2010Assistant to the project manager during rebuild/relaunch Formed apparel database for external web design company POD1

Assited on photo shoot concept and development

Fashion Boston Sept. 2009- Dec. 2009Researched content for new issues, wrote and edited short pieces

Assisted the editor-in-chief with daily tasks

Betsey Johnson July 2009- Sept. 2009Launched and Maintained social media pages of over 100k followersLive tweeted Mercedez Benz Fashion Week Show: Betsey’s One Night Stand

Assisted in internet sales, photo editing and customer service emails

em magazine - coeditor-in-chief // resident assistant // alternative spring break - development chair // hercampus- campus correspondant // emerson communication- account member // communication politics and law // emerson christian fellowship

Fran Froehlich - executive director of community works - [email protected] Kroll - resident director at emerson college - [email protected]

[email protected]

Documents

Emily Dyess Portfolio