Upload
megan-leddy
View
331
Download
4
Tags:
Embed Size (px)
Citation preview
Presented to:
NamePresented by:
Name
EMN AIRPORT CLUB OVERVIEW –
EMN delivers a higher concentration of ADVERTISER’S target audience than any other media, allowing ADVERTISER to speak to and influence more of their key target decision makers more often. By offering multiple touch points within a relaxed, clutter free, exclusive environment, ADVERTISER’S brand and message will resonate with this audience and only enhance ADVERTISER’S additional marketing efforts.
25 of the top 25 dmas
EMN is the exclusive advertising partner for the world’s largest airline executive VIP clubs and lounges. EMN has access to 90% of all airport clubs in the US. 3,500,000 monthly
travelers
28,000,000 monthly impressions
EMN Airport Clubs are a quiet oasis for the frequent traveler. Unlike airport terminals which can be crowded and noisy, clubs are quiet and peaceful with limited advertising messages that blend into the environment.
Frequent travelers are by nature an elusive group. Averaging 29 round trip flights per year, club members are constantly on-the-go.
By advertising in the clubs, advertisers get the opportunity to reach these consumers in one of the few environments they frequently spend their time. While the average American spends approximately 25 minutes* reading their favorite magazine, EMN club members average 1 hour and 41 minutes per visit. 91% of club members notice
the advertising in clubs**** emn qualvu research study 2009* delta sky club member survey 2008
AIRPORT CLUB DEMOGRAPHICS –
78%male
60%a 35-54
19%ceo, president,
executive
32%professionalmanagerial
27average business roundtrips a year
29average total
roundtrips per year
$182kaverage annual
hhi
92%make $100k+
annually
54%make $200k+
annually
29%make $250k+
annually
84%of all trips taken
for business
2010GfK MRI Doublebase; Delta Sky Club Survey
2008
EMN digital signage ads are displayed on a 42” HD LCD screen and air accompanying up-to-date news, weather, sports and flight information. Ad units air 12 times per hour, 15 hours per day, 5,400 total ads per month per screen. Ads are separated by interstitial messaging including weather, news, sports and other information. Ads can be static or motion.
EMN AIRPORT CLUB DIGITAL SIGNAGE–
ENGAGING
Ads air adjacent to flight, weather, news and other important information
IMPACTFUL
HD images are crisp, clean and eye-catching - digital screens are the largest ad displays within the clubs
FLEXIBILITY
Digital allows for easy creative changes throughout the flight, as well as messages targeted by airport, market or club
PORTRAIT POSTERS
Portrait posters are framed, unlit posters located prominently throughout our clubs.
Ads are 33” x 21”.
Exclusive – own 100% of the display.
Category exclusivity within each club when purchased with digital screens*.
* 3-month minimum required
> 43 airports > 119 clubs > 248 posters > 20 million impressions
HD DIGITAL POSTERS
HD Digital Posters are displayed on HD LCD screens prominently placed throughout Delta Sky Clubs.
Ads are 768w x 1280h (pixels).
Static ads are displayed as HD images on a clean, crisp, LCD screen.
Ads rotate 60 minute spots with a maximum of two advertisements per screen.
In addition to traditional media within our clubs, EMN can work with our airline providers to create experiential campaigns designed to increase interactivity with your brand. Price is dependent upon the program.
Experiential campaigns can be any of the following:
• Register to win• Interactive displays• Product sampling• Sponsored events
EMN offers digital signage in executive airports (FBOs) across the country. FBOs are an excellent environment for advertisers to reach the exclusive corporate and private jet traveler.
Corporate Level Executives - Entrepreneurs - Wealthy Individuals - International Business People
EXECUTIVE AIRPORT NETWORK DIGITAL SIGNAGE–
average age
have an IEI of $200k+
average hhi
domestic airports
FBOsfixed base operators
digital screens
4377%
$225K
748080
31 average dwell time
SIZE (pixels):static – 912x684 horizontalvideo - 800x600 horizontal
RESOLUTION: minimum 300 dpi high resolution
ASPECT RATIO:4:3FILE FORMATS:
Static – jpeg, png, gif, tif (must be rgb)Video – mpeg-2, :30 seconds, no sound
minutes
EMN offers online advertisements in Delta Sky Clubs and Alaska Airlines Board Rooms. These website portals have been specifically designed to keep Club members informed of the latest airline and world news and information. Every Sky Club and Board Room member accessing the internet is now redirected to this page. There are two Premium ads, one Standard ad and a Banner available to reach club members who use the complementary Wi-Fi within the clubs.
EMN AIRPORT CLUB WIFI –
AUDIENCE
28 MARKETS
31 AIRPORTS
50 CLUBS
1,070,000 MONTHLY PASSENGERS
AIRLINES AD SPECS
2 PREMIUM240 x 400
1 STANDARD240 x 240
1 BANNER 706 x 90
Ads available in all domestic Delta Sky Clubs and/or Alaska Airlines Board Rooms – cannot be purchased by individual market or club
Ads are static or animated gif
EMN AIRPORT MOBILE ADVERTISING –
APP goHow WEB flydenver.com
EMN has partnered with goHow to offer advertisers another way to reach affluent travelers . goHow has advertising units on their free mobile app which connects travelers with live information from airports, their goHow Web in-airport wifi page, and flydenver.com, the official website of Denver International Airport.
CNN Airport Network is the only live, customized television service specifically designed for air travelers. Programming includes breaking news, sports updates, business, weather, lifestyle and travel segments. Select live NBA and NFL games, including the Super Bowl, are also part of the network's programming package.
EMN offers CNN Airport in 14 airports across the country: New York (JFK, LGA & EWR), Chicago (ORD), Philadelphia (PHL), San Francisco (SFO), Dallas (DFW), Atlanta (ATL), Washington DC (DCA & IAD), Denver (DEN), Orlando (MCO), Salt Lake City (SLC) and Cincinnati (CVG).
> 14 airports > 11 markets > 14.8 million monthly impressions > nearly 1,000 gates
79%CNN APN keeps them current and informed
56%consider the network
their primary source of info while they travel
24%spend less time with
TV at home
83%think watching the
network is a good way to pass time waiting for
their flight
EMN MCCARRAN INTERNATIONAL DIGITAL NETWORK
McCarran International Airport recently unveiled its new Digital Network. The largest display of five video walls is located in the Concourse D Rotunda. Offering up to four-times the standard high-definition quality, the 100-screen tiled formation is the largest in any U.S. airport. All incoming passengers at McCarran will be reached by this network which includes a 16’w x 4’h wall in the C Tram entry area, and 10’w x 2’h walls at the end of the A, B and C walkways. The five-wall digital network is offered as a complete package giving advertisers full coverage in all concourses. One spot in the network loop is 2,880 spots per day - 576 spots per location/day.
100%of arriving
passengers view the digital network
33million
annual passengers
2½minutesloop duration
:08seconds
spot length
$19,925monthly
1-11 month contract
$17,900monthly
12 month annual contract