Emotions in "chavismo" Propaganda

8/6/2019 Emotions in "chavismo" Propaganda.

1/10

@jc}lcks lk Oanxlsjc Uwcuninkmn

N w`xl`y ch }a` X`k`vp`bnk Icx`wkj`k}s uwlk}`m uwcuninkmn lk wò`k} |`nws

@blkn Uw`v Pwgnk`fn&

M`slik Als}cw| Uwch`sscw4 O`k}wc m` Mls`c Mlil}nb

Onwnons" X`k`vp`bn" `jnlb6u`w vpwgnk`fnEijnlb+ocj

Ngs}wno}6 Uwcuninkmn6 l}s obnsslo m`hlkl}lck" n gwl`h cx`wxl`y ch l}s m`x`bcuj`k} lk }a` ycwbm" oanwno}`wls}los nkm

}òakl~p`s m`x`bcu`m ns `nwb| ns Ycwbm Ynw L lk }a` ]y`k}l`}a O`k}pw|+ ]als ls }a` s}nw}lki uclk} hcw n w`xl`y ch

}a` iwnualonb cp}up} ch }a` Gcblxnwlnk Icx`wkj`k} ch X`k`vp`bn cx`w }a` bns} hlx` |`nws ns mlsubn|`m ck uwlk}`m

j`mln spoa ns ucs}`ws" hb|`ws" glbbgcnwms nkm gnkk`ws" ns y`bb ns j`ssni`s uw`s`k} lk c}a`w hcwjn}s+

]a` jnlk hcwjnb nsuò}s ch uwcuninkmn uwlk}lkis g| }a` Oanxlsjc nw` lm`k}lhl`m yalb` y` gwcnmb| nuuwcnoa

}a`lw ock}`k}s ya`w` `jc}lcknb jnklupbn}lck s}nkms cp} ns }a` jnlk lkiw`ml`k} ch nk `hhlol`k} s}wn}ì| `jubc|`m

g| }a` Wìlj` lk cwm`w }c noal`x` l}s cgfò}lx`s+ Lk nmml}lck" }a` ockoù} ch bcx`jnwd ls w`xl`y`m nkm nuubl`m }c

}a` ons` n} ankm" w`bn}lki l} }c }a` x`w| hlipw` ch Apic Oax`v ns n ucbl}lonb" ocjjpklon}lcknb nkm nmx`w}lslki

ua`kcj`kck }an} blol}s unsslcks }wnkso`kmlki wn}lcknbl}|+

D`| ycwms6uwcuninkmn" iwnualo m`slik" np}acwl}nwlnklsj" bcx`jnwd" X k`vp`bn" Oax`v+

>+ Lk}wcmpo}lck

Uwcuninkmn onk g` nknb|v`m hwcj n scolcbcilonb" ucbl}lonb" us|oacbcilonb" ocjjpklon}lcknb nkm nmx`w}lslki

u`wsuò}lx` }ndlki lk}c ockslm`wn}lck l}s ockoù}lck" ock}`k}s" spuucw}s" npml`ko` nkm ljuno}+ L} onk nbsc g`

w`xl`y`m pkm`w als}cw|s jniklh|lki ibnss cw }awcpia }a` `|`s ch iwnualo m`slik" n mlsolublk` }an} chh`ws l}s }ccbs

}c xlspnbb| sanu` j`ssni`s nkm ls unw} ch }a` uwco`ss ch`kocmlki }a`j+

]a` ]y`k}l`}a O`k}pw| yns }a` `wn ch uwcuninkmn" ch jnss u`wspnslck }òakl~p`s pgl~pl}cpsb| ps`m lk cpw ucs}*

lkmps}wlnb scol`}|+ ]a` m`hlkl}lck ch uwcuninkmn ns y` dkcy l} ls ch w`bn}lx`b| wò`k} cwlilk nb}acpia }a` ps` ch

}a` ycwm ic`s gnod }c >877 ya`k Ucu` Iwìcw| QX ow`n}`m }a` _now`m Ockiwìn}lck hcw }a` Uwcunin}lck ch }a`

Hnl}a !_nown Ockiwìn}lc M` Uwcuninkmn Hlm`,+ Gnod }a`k" }a` On}acblo Oapwoa yns lkxcbx`m lk acb| ynws lk

yaloa l} gn}}b`m yl}a nbb nxnlbngb` y`nucks" uwcuninkmn njcki }a`j" }c suw`nm nkm `s}ngblsa nooù}nko` }c l}s

mco}wlk`+

Acy`x`w" }a` ps` ch }a` }`wj uwcuninkmn suw`nm mpwlki }a` QQ O`k}pw| hwcj }a` }lj` ya`k l} yns `jubc|`m }c

m`sowlg` u`wspnslck }no}los `jubc|`m mpwlki Ycwbm Ynw L nkm }acs` bn}`w nuubl`m g| np}acwl}nwlnk wìlj`s+

>
mailto:[email protected]:[email protected]


2/10

Cwlilknbb| uwcuninkmn yns m`hlk`m ns }a` suw`nmlki ch glns`m lm`ns nkm culklcks ch}`k }awcpia }a` uwno}lo` ch

b|lki nkm mòù}lck+ Acy`x`w" ns soacbnws gìnk }c m`bx` lk}c }a` jn}}`w jnk| x`wlhl`m }an} uwcuninkmn yns kc}

`qobpslx` }c wcip` cw }c}nbl}nwlnk wìlj`s Hwcj }a`k ck" }a` }`wj uwcuninkmn gònj` spii`s}lck cw

lkhbp`ko` ck }a` jnss`s }awcpia }a` jnklupbn}lck ch s|jgcbs nkm lkmlxlmpnbs us|oacbci|+ Uwcuninkmn ls

ocjjpklon}lki n uclk} ch xl`y yl}a }a` pb}ljn}` icnb ch lkmpolki }a` wò`lx`ws }c xcbpk}nwlb| nooù} }als

ucsl}lck ns }a`lw cyk T>Z+

Lk c}a`w ycwms" }a` upwucs` ch uwcuninkmn lk }a` ock}`jucwnw| ycwbm ls }c u`wspnm` }a` jnss`s }c spgsowlg` }c n

ucsl}lck cw uclk} ch xl`y+ Jpb}lub` j`mln onk g` ps`m }c suw`nm }a`s j`ssni`s6 wnbbl`s nkm jnwoa`s" s}n}lo nkm

slb`k} uwlk}`m jn}`wlnb ya`w` }a` ucy`w w`slm`s lk }a` ankmblki ch ljuno}lki ljni`w| nkm }|uciwnua| " }a`

npmlcxlspnb sua`w` wnmlc" hlbj nkm }`b`xlslck " nbb }a` yn| }c }a` }ccbs ch }a` Mlil}nb @wn nkm Lk}`wk`}+ Mpwlki

gc}a Ycwbm Ynws `x`k obc}alki yns ps`m hcw }als upwucs` ns sacyk lk }a` `qalgl}lck Y`nwlki uwcuninkmn6

}`q}lb`s ck }a` acj` hwck} lk Fnunk" Gwl}nlk nkm }a` Pkl}`m _}n}`s+

Lk cwm`w hcw uwcuninkmn }c g` spoo`sshpb l} ans }c hcbbcy scj` unwnj`}`ws nkm njcki }a`j wù`}l}lck nuu`nws

uwcjlk`k}b|4 }a` iw`n}`w }a` j`ssni` `qucspw`" }a` iw n}`w ylbb g` l}s nooù}nko`+ _ljublol}| ls nbsc w`b`xnk}" ns

`qubnlk`m g| Fcsùa Ic`gg`bs" hcwj`w Jlkls}`w ch Knvl Uwcuninkmn6

Uwcuninkmn jps} }a`w`hcw` nbyn|s g` `ss`k}lnbb| sljub` nkm wù`}l}lx`+ Lk }a` bcki wpk gnslo w`spb}s lk

lkhbp`kolki upgblo culklck ylbb g` noal`x`m ckb| g| }a` jnk yac ls ngb` }c w`mpo` uwcgb`js }c }a` sljub`s} }`wjs

nkm yac ans }a` ocpwni` }c d`ù hcw`x`w wù`n}lki }a`j lk }als sljublhl`m hcwjT7Z+

Mls}wno}lck nbsc noocpk}s hcw uwcuninkmn `hhò}lx`k`ss" }an} ls" yan} ocjjpklon}cws nkm nmx`w}ls`ws onbb

nw}ls}lo }òakl~p`s }an} jnd` uwcuninkmn ulò`s n}}wno}lx`+ L} ls a`w` ya`w` }a` n`s}a`}lo nsuò} ls aliablia}`m4

jnlkb| }a` iwnualo m`slik`ws w`suckslglbl}|+

Nkc}a`w `hhò}lx` m`xlo` ls }c lkol}` ucsl}lx` cw kìn}lx` `jc}lcks4 g`lki }a` nhhò}lx` nma`slck }c n b`nm`w nkm

}a` p}lblvn}lck ch h`nw `suòlnbb| ps`hpb lk }a` ucbl}lonb nw`kn+

7+ Ocjjpklon}lck nkm uwcuninkmn

_colnb sol`k}ls}s anx` gòcj` lk}`w`s}`m lk jnss u`wspnslck cw spii`s}lck ns }a` socu` ch }a`lw s}pml`s lk

ocjjpklon}lcknb ua`kcj`kn+ Noocwmlki }c P+_+ gcwk Jnss Ocjjpklon}lck W`s`nwoa" lkmlxlmpnbs }an} nw` unw}

ch nk npml`ko` nmnu} }a`lw gànxlcw lk hwck} ch }a` j`mln noocwmlki }c }a` mcjlknk} iwcpus un}}`wks+

Jnss Ocjjpklon}lck W`s`nwoa yns hcs}`w`m g| pklx`wsl}l`s n} }a` gà`s} ch upgblo nkm uwlxn}` `k}l}l`s yl}a }a`

icnb ch m`x`bculki }ccbs }an} ocpbm lkhbp`ko` lkmlxlmpnbs gànxlcw+ ]a` hlkmlkis ch }a`lw w`s`nwoa y`w` nuubl`m

}c pklh| }a` Pkl}`m _}n}`s ninlks} l}s `k`jl`s mpwlki gc}a Ycwbm Ynws+ T?Z

7


3/10

N mlhh`w`k} sl}pn}lck yns }an} ch Kn}lcknb*_colnblsj lk I`wjnk| nkm Hnsolsj lk L}nb|" gc}a np}acwl}nwlnk wìlj`s

}an} jnlk}nlk`m unwnbb`b }acpia pk`~pnb blk`s lk }a` nw`n ch ocjjpklon}lcks" yaloa }a`| ockslm`w`m }c g` n

jckcucb| ch }a` _}n}` nkm a`ko` y`w` ocjub`}`b| w`mpo`m }c uwcuninkmn+ ]als ls uwòls`b| yan} Bn}lk Nj`wlons

k`y icx`wkj`k}s nw` mclki }cmn|+

Hnsolsj ubno`s uwcuninkmn n} }a` s`wxlo` ch }a` _}n}` yalb` }a` Kn}lcknb*_colnbls} s}n}`" ockslm`wlki l} n jlbl}nw|

y`nuck" ubno`m l}s bh n} }a` s`wxlo` ch uwcuninkmn+ ]als mlhh`w`ko` m`}`wjlk`m }a` }ck` ch }a` j`ssni`s+ Nbsc lk

gc}a ons`s }a` ocjj`wolnb uw`ss yns nkklalbn}`m nkm j`mln spgcwmlkn}`m }c }a` icx`wkj`k} cw }c }a` pkl~p`

unw}| yns ow`n}`m+ ]a` hnsols}s" hpw}a`wjcw`" m`x`bcu`m n bìnb lks}l}p}lcknb hwnj`ycwd gns`m ck noocpk}nglbl}|"

spgjlsslck nkm s}n}` ock}wcb ch }a` j`mln+ T=Z

Lk unwnbb`b" }a` _cxl`} W`xcbp}lck nkm l}s nmfclklki ocpk}wl`s m`x`bcu`m n jlbl}nk} nkm `qobpslcknw| uwcuninkmn"

}c}nbb| spgs`wxl`k} }c ucy`w nkm ocks}nk}b| hcwo`m }c w`ywl}` als}cw|+

Mpwlki }a` hlws} anbh ch }a` ]y`k}l`}a O`k}pw|" lk Bn}lk Nj`wlon" }a` }nb`k} ch Fpnk Mcjlkic U`wk lk b`nmlki }a`

jnss`s nkm pslki uwcuninkmn y`w` w`jnwdngb`" gns`m ck b`sscks b`nwk`m hwcj L}nb| nkm I`wjnk|+ C}a`w

n}}`k}lck i`}}lki `qnjub`s lkobpm` }a` Opgnk W`xcbp}lcks uwcuninkmn nkm lk wò`k} mn|s }a` k`y Bn}lk

Nj`wlonk icx`wkj`k}s njcki yaloa X`k`vp`bn" b`m g| Apic Oax`v" s}nkms cp}+

?+ Uwcuninkmn ]òakl~p`s ch }a` Gcblxnwlnk Icx`wkj`k}

]a` ocpu ninlks} Apic Oax`v" ck Nuwlb 7557" yns kc} yl}acp} ocks`~p`ko`s6 }a` X`k`vp`bnk uw`slm`k} nkm als

obl~p` pkm`ws}ccm }a` lju`wn}lx` k``m }c `wò} n ocjjpklon}lcknb ubn}hcwj }c lkhcwj ck }a` icx`wkj`k}s

noal`x`j`k}s nkm }c jnlk}nlk ucupbnw spuucw}+ Hwcj }a`k ck" }a`lw ocjjpklon}lcknb s}wn}ì| gònj`

uwcuninkmls}lo g`lki ljgp`m yl}a }a` bcilo ch n u`wjnk`k} `bò}cwnb onjunlik+

]a` X`k`vp`bnk icx`wkj`k} m`x`bcus lk}ìwn}lck uwcuninkmn gònps` l} ans n slkib` xl}nb cgfò}lx`6 jcm`blki

}a` ucupbn}lcks culklck" n}}l}pm` nkm gànxlcw" ow`n}lki nk lm`cbcilonb pkl}|" n ucbl}lonb*j|s}lonb pknkljl}|

nsspwlki }a`lw bìl}ljno| nkm ngscbp}` np}acwl}| !, T0Z+ Lk}ìwn}lck uwcuninkmn ls gns`m ck }a` uw`jls` }an}

oankilki `kxlwckj`k}nb s}ljpbl jcmlhl`s gànxlcwnb jcm`bs+

]als s}|b` ch uwcuninkmn ls gplb} yl}a }òakl~p`s `bngcwn}`m nh}`w YYL+ ]a`s` }òakl~p`s `jubc|`m }c nw}lopbn}`

}a` j`ssni`s onk g` nsscoln}`m }c scj` iwnualo w`spb}s+

_}`w`c}|u` psÙa|slonb s}`w`c}|u`s anx` g``k ow`n}`m g| s`bò}lki ua`kc}|ulonb jcm`bs oanwno}`wlvlki }a` iccm w`xcbp}lcknw|

nkm mlhh`w`k}ln}lki alj hwcj }a` `xlb cuuck`k}+ Gwcyk sdlks" lm`k}lh|lki }a` X k`vp`bnk ck hcc} !nx`wni`

X`k`vp`bnk ol}lv`k, nw` ucsl}lx`b| xnbp`m+ N mloac}cjcps iwnualo lm`k}l}| sùnwn}`s }acs` ngcx` hwcj }acs`

g`bcy+

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4/10

Hlipw`+ >+ Ilnk} ucs}`w lk hwck} ch icx`wkj`k} gplbmlki+

_pgs}l}p}lki knj`s g| nuu`bbn}lcks anxlki `jc}lcknb ockkc}n}lcks

Cblinwoa|" ocbcklnblsj" lju`wlnblsj nw` scj` ch }a` }`wjs nsscoln}`m }c `k`jl`s" ya`w`ns un}wlc}lsj" w`xcbp}lck"

gcblxnwlnklsj anx` no~plw`m ucsl}lx` j`nklki gònps` lkxcon}lcks }c }wnml}lck nkm opb}pwnb lm`k}l}| nw` gc}a unw}

ch }a` `jc}lcknb }ck`+ ]a` w`xcbp}lck ans ow`n}`m l}s cyk s|jgcbs yaloa anx` no~plw`m snow`m ockkc}n}lck nkm

sliklhlonko`4 n ucsl}lck hpbb| lk niw``j`k} yl}a Bn}lk Nj`wlonk hcbd opb}pw`" wloab| mlj`kslck`m g| s|jgcblsj+

L}s s|jgcblo hcpkmn}lcks w`s} lk }a` ycwsalu ch _ljk Gcbxnw+ Acy`x`w" @b Blg`w}nmcws lockciwnua| ans g``k

mlsubno`m cx`w }a` bns} hlx` |`nws g| }a` x`w| ljni` ch Apic Oax`v" }aps ow`n}lki n mlsbcon}lck ch }a`

kn}lcknbls}lo ljnilknw|+ ]als ls nbsc `quw`ss`m ck }a` s|jun}a| hcw gc}a }a` _cxl`} jcm`b" ns s``k lk }a` iwnualo

nmnu}n}lck ch }a` hlx`*uclk} s}nw" nkm }a` Opgnk" lk }a` u`wxnslx` uw`s`ko` ch Oa` Ip`xnwns lock" gnl} hcw

w`xcbp}lcknwl`s ycwbmylm`+

Hlipw`+ 7+ Mlsbcon}lck ch }a` kn}lcknbls}lo ljnilknw|6 Uw`s`ko` ch Oa` Ip`xnwns lock+

Hno} s`bò}lx`k`ss+]a` opww`k} chhlolnb als}cw| ans gòcj` lm`cbcilonb jnklupbn}lck }awcpia }a` s`bò}lck ch hno}s yaloa nw`

mls}cw}`mb| lk}`wuw`}`m nkm uw`s`k}`m }c hnxcw }a` W`xcbp}lck+ Als}cw| ans nbsc g``k }wnkshcwj`m g| oankilki }a`

ocpk}w|s s|jgcbs" `bljlkn}lki als}cwlonb mn}`s }c lks}l}p}` k`y ck`s" w`knjlki s}w``}s" jps`pjs" unwds" s~pnw`s"nx`kp`s" `}o+

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5/10

Hlipw`+ ?+ W`j`jg`w Nuwlb6 ucs}`w bnpkoa`m lk 755< w`h`wwlki }c }a` Ocpu m@}n} lk 7557+

Wù`}l}lck6 Hw`~p`k} Ps` ch _bcinks nkm Jc}}cs

W`xcbp}lcknw| jcwnbl}| onk g` hcpkm wù`n}`mb| lk }a`lw uwcuninkmn" }awcpia gwl`h nkm uwòls` }|uciwnualonbb|

aliablia}`m sbcinks mlsubn|lki }a` `}alos ch iccm Oanxlsj" nkoacw`m g| ljni`s sacylki }a` u`cub`s

y`bbg`lki }awcpia sjlblki hno`s nkm c}a`w iwnualo `b`j`k}s }an} ockkc}` anuulk`ss+

Hlipw`+ =+ Gnkk`w lk }a` ocpk}w|slm` g`nwlki }a` sbcink Pa" na" Oanx`v ls kc} b`nxlki+

M`slikn}lki nk @k`j|+]a` `s}ngblsaj`k} ch nk}nickls}lo blk`s ls xlspnbb| jnklh`s}`m }awcpia }a` iwc}`s~p`+ @k`jl`s `l}a`w lk}`wknb cw

`q}`wknb nw` onwlon}pwlv`m nkm mùlo}`m ns wlmlopbcps cw m`jcklo+ Nmml}lcknbb|" an}` nkm sonuìcn} onjunliks

nw` i`k`wn}`m+ Hcw Jpooal`bbl" }a` sonuìcn} ls nk lkmlxlmpnb cw ocbbò}lx` m`slikn}`m ns w`suckslgb` g| nk

nwgl}wnw| nsscoln}lck g`}y``k alj nkm n owlj`" }wlii`wlki ocbbò}lx` `jc}lck+ T8Z

0


6/10

Hlipw`+ 0+ M`slikn}lki lk}`wknb nkm `q}`wknb `k`jl`s+

Nbbpslck }c }a` Iw n} Np}acwl}|

]a` k``m hcw n b`nm`w ls nk `x`w uw`s`k} `b`j`k} ucw}wn|lki n j|s}lonb xl`y ch }a` oanwlsjn}lo b`nm`w+ Uw`s`k}b|"

}a` ljni`" knj` nkm#cw ycwms ch Apic Oax`v nw` n ocks}nk} lk nbjcs} nbb uwlk}`m" npmlcxlspnb nkm mlil}nb

`b`j`k}s lssp`m g| }a` icx`wkj`k}+ ]als gcjgnwmj`k} hnxcwlki }a` u`wscknbl}| n} }a` a`nm ch }a` uwco ss ls

nlj`m n} oankilki }a` xnbp`s nkm s}nkmnwms `jg`mm`m lk m`jcown}lo scol`}| g| }acs` ch n u`wscknbl}| opb} ch

np}acwl}nwlnk cwl`k}n}lck+ ]yc lockciwnualo hno`}s ch }a` np}acwl}| hlipw` nw` wìpbnwb| sacyk6 }a` jlbl}nw| nkm

}a` g`k`hno}cw+

Hlipw`+ 8+ ]yc hno`s ch }a` snj` b`nm`w6 g`k`hno}cw nkm scbml`w+

Uwcuninkmn i`k`wn}`m g| }a` Gcblxnwlnk Icx`wkj`k} ch X`k`vp`bn ls gwcnmons} }awcpia nbb nxnlbngb` j`mln yl}a

}a` upwucs` ch uw`s`wxlki }a` `jun}a| yl}a hcbbcy`ws" bnsalki cp} n} `k`jl`s nkm lk i`k`wnb }wnksjl}}lki }a`lw

g`bl`hs nkm xnbp`s" gp} nbsc }c `q}cb }a` B`nm`ws ljni` }aps hpw}a`wlki }a` gckm n} }a` `jc}lcknb b`x`b+

Nh}`w }a` 7558s Uw`slm`k}lnb `bò}lcks }a` Gcblxnwlnk Icx`wkj`k} ans nmxnko`m }cynwms n aì`jcklo

ocjjpklon}lcknb jcm`b }an} kpbblhl`s }a` ocbbò}lx`s unw}lolun}lck nkm iwnk}s }a` `jl}}`w" }a` Uw`slm`ko|" }c}nb

ock}wcb cx`w nbb }a` j`ssni`s olwopbn}lki }awcpia }a` mlx`ws` oankk`bs+

8


7/10

Yl}a }an} lk jlkm" }a` 7559 Ubnk hcw Ocjjpklon}lcknb _}wn}ì| yns ljub`j`k}`m+ Occwmlkn}`m g| }a` Jlkls}w|

ch }a` U`cub`s Ucy`w hcw Ocjjpklon}lck nkm Lkhcwjn}lck !JLKOL" hcw l}s nggw`xln}lck lk _unklsa," l} lkobpm`s

}a` ycwms ch }a` U`cub`s Ucy`w yl}a }a` lk}`k}lck ch }wnksjl}}lki n h``blki ch uwcqljl}| }cynwms }a` jcw`

xpbk`wngb` scolnb iwcpus+ ]a`lw nlj ls }c ockscblmn}` }a` _}n}`s lm`k}l}| yl}a bcics|jgcbs spoa ns X`k`vp`bn

nacwn `s m` }cmcs !X`k`vp`bn" l}s kcy hcw nbb, yacs` cgfò}lx` ans g``k6 }c oca`slx`b| in}a`w lk n slkib`

iwnualo wùw`s`k}n}lck }a` ycwd ch nbb Jlkls}wl`s nkm @k}l}l`s n}}noa`m }c }a` Gcblxnwlnk Icx`wkj`k}+ T9Z

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9


8/10

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9/10

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10/10

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W`h`w`ko`s

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