Empowering Families Through Social Networking

Region 4 PTAC Summer Working Meeting 

June 24-25, 2015Traverse City, Michigan

Is this YOU when you think about Social Media?

Who are the Families we want to reach?

And what social media are they

using?

What do we know about PEOPLE?

• The World Population exceeds 700,000,000,000!• OVER 3,000,000,000 Internet users

• OVER 1,300,000,000 Facebook users• 300,000,000 monthly active Instagram users

• 70,000,000 Pinterest users

People are taking recommendations about anything and everything from their friends or their network of friends.  

As of January 2014

More about Online Adult Users

As of September 2014:• 71% use Facebook• 23% use Twitter• 26% use Instagram• 28% use Pinterest• 28% use LinkedIn

Facebook Groups

Facebook Groups

• Create boards and add pins, other users can repin, meaning they can pin one your images to their board

• Upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pinboards

• "Pin It" button can be downloaded to the bookmark toolbar on your web browser

INSTAGRAM

• Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.

• Instagram is a fast, fun way to share with others through a series of photos.

• Use hashtags to help users find photographs and each other• By December 2014, Instagram had 300 million users

accessing the site per month.

Instagram

SNAPCHAT

• Photo-sharing service with one key distinguishing feature: the photos you send disappear. Seconds after opening "snaps," users can no longer access them and the images are deleted from the company's servers.

• “It's cool, the pictures disappear, and you can just send them like you'd send a text."

• "I use it to send amusing things to my friends that require more than a text. They aren't things I want to post on Facebook or Instagram and keep forever."

• Currently 102 million Tumblr blogs• More than 44.6 billion posts have been published on Tumblr

• 45% of users are under 35 years old• 47% of US Tumblr users are male

• 35% of Tumblr users make less than $30k annually • Hispanics and African-Americans make up 29% of

Tumblr’s audience • There are 2x more Hispanics than the internet average • Tumblr is more popular with 13-25 year olds than Facebook

• Average user spends 23 minutes on Tumblr per visit

VINE

• Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos.

• Share these short videos with your Twitter followers and Facebook friends. Upload videos to Instagram.

What’s Else Should You

Think about ?

What’s Else Should You

Think about ?

Facebook Analytics

• # of members in your group.• New members who join per day/week/month.

• Ratio of new members to people who left the group.• Ratio of members who are your Facebook friends vs. not.

• Engagement: Activity on Wall Posts and Discussion Boards.• Members who also accepted invitations to join your events.

Pinterest Analytics

• # boards you’ve created• # pins you’ve made (overall and to each board)

• # followers you have• # of boards you are following

• # likes your pins have received from others

Instagram Analytics

Available when you login to your Instagram account:

# posts

# followers

# following

For additional, more detailed analytics, you’ll need additional technology (free apps, etc.):

http://www.socialmediatoday.com/content/free-instagram-social-analytics-tools

Snapchat, Tumblr, Vine Analytics

• Snapchat

None currently available

• Vine– # followers– # following– # posts– # likes

• Tumblr

Use Google Analytics

How to: https://www.tumblr.com/docs/en/google_analytics

So GUESS WHAT?

You just gotta do it!And you can!

• Start with what you know• Enrich your content

• Embrace your community and meet them where they are…

with what they are using!

Questions?

Comments?

Questions?

Comments?

Empowering Families Through Social Networking

For more information:

Parent to Parent of Georgia3070 Presidential Pkwy, Suite 130

Atlanta, Georgia 30340

770-451-5484 or 800-229-2038info@p2pga.org