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enParadigm Knowledge Solutions @ CIIE, IIM Ahmedabad
STRATEGIC SIMULATION WORKSHOPIn Company Senior & Middle Management Programme
enParadigm Knowledge Solutions
www.enparadigm.com
For general management & future leadership roles
An IIMA Alumni Company
8/2/2019 En Paradigm SSW InCompany Brochure
http://slidepdf.com/reader/full/en-paradigm-ssw-incompany-brochure 2/4Strategic Simulation Workshop
An Immersive Learning Experience
The Strategic Simulation Workshop is a rigorous experiential strategy
workshop designed for middle managers, and delivered by visiting faculty and
alumni of IIM Ahmedabad. The workshop provides a real life feel of integrated
management by combining the soft skills of leadership, people management
and communication, with the hard skills of planning, forecasting, marketing,
finance, quality and operations. Participants will run organizations that
compete in a simulated business environment, providing a learning platform
across management functions. External interventions force participants to
think through their decisions and evaluate whether their business strategies
are the best fit for the external environment.
Program Structure
The workshop will be conducted over 2-3 days by IIMA alumni and faculty.
Participants will be grouped in teams of 4-6 members, with each team
forming one company in a virtual environment. Teams will be created so as to
have members with diversity in functional experience, industry exposure andleadership skills. Team members will execute the top management functions
of the companies they represent. The different companies will decide their
business strategy and financial metrics, and compete against each other for
market share, profitability and business sustenance in a virtual market
environment.
The simulation will be run over several virtual quarters, with embedded
modules on fundamentals in Finance, Accounting, Operations, Marketing, and
Business Strategy. There will be a recap of business concepts at the end of
each quarter. Each quarter will be run over a time frame of 2-3 hours. The
workshop is based on an industry case study, which will be sent to
participants after they register for the workshop. The course will be a mix of
business simulation, lectures, case study and interactive role-plays.
Programme Anchors
enParadigm brings some of the country’s best business professors and
executives to the table when it comes to delivery. Our delivery professionals
combine in-depth knowledge of business strategy with vast experience in
their respective fields. Some of their profiles are mentioned below:
Prof. Kamal Kishore Sharma - ex-CEO of ArcelorMittal Pipe & Tubes
Division, Kazakhstan, and PhD. from IIM Ahmedabad, currently
faculty in the Business Strategy Area at Adani Institute of
Infrastructure Management, Ahmedabad.
Prof. Bibek Banerjee - Director of IMT Ghaziabad, Professor of
Marketing and Economics at the Indian Institute of Management ,
Ahmedabad (on leave). His current teaching interests are in using
simulation techniques in strategy and leadership development.
Mr. Nayan Parikh - Chief Executive of NPC, one of the pioneer
advisory firms in the field of infrastructure project structuring andfinancing in India, and MBA from IIM Ahmedabad in 1981. He also
teaches infrastructure courses at IIM Ahmedabad.
Key Takeaways
Breaking organizational silos
Relating long term business strategy
to market dynamics and functional
decision making
Understanding team dynamics and
business negotiations
Testimonials
“ The simulation has really given me
nsights in terms of financial
understanding, team dynamics, business
strategy, and how out-of-the-box thinking
can help our business” - Subrata Biswas,
Asst. Vice President, Educomp
would very strongly recommend
regional managers and zonal managers
of a sales function. - Anurag Saxena
Biswas, Deputy General Manager, Adani
Wilmar
“This is a pedagogy of training workshops
that I would recommend for all middle
managers” - Sanjeev Chakraborty,General Manager (Marketing), Masibus
Automation and Instrumentation
“I would recommend all middle level
management taking up cross functional
or senior roles to go through this” - C S
Venkatramana, Divisional Manager
Gujarat), Essar Steel
“All production / quality / purchase /
finance managers are recommended to
attend this workshop” - K
Sivasubramanian, Senior Manager
Design), HAL
8/2/2019 En Paradigm SSW InCompany Brochure
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Testimonials
“ I was forced to use simulations from the
West until enParadigm started creating IP
specific to the Indian business context,
something I find far more relevant for
executive education programs here”
- Prof Bibek Banerjee, Director, IMTGhaziabad
“A great training tool!”
- Prof Chetan Soman, IIM Ahmedabad
Participant Profile
An MBA degree from a reputed
institution / university with
managerial work experience
OR
Managerial work experience of at
least 3 years
Exposure to more than one
functional area of business
Playing a leadership role / selected
for playing a leadership role, in his or
her daily work environment.
A brief knowledge of financial
statements and ratios will be useful.
Get the facts right!
85% of our corporate participants
prefer a simulation based approach
over a lecture / case study based
one after going through the
workshop
70% of our corporate participants
strongly recommend middle
management from their organization
to attend our simulation workshop
Leadership
Participants learn how to sell their vision to other stakeholders – their seniors,
peers and subordinates. For this they have to understand every facet of their
vision – what is required by different functions for execution, what financial
impact it will have on the company y, and how it will affect the company in
the long run; conceptualize and sell their idea; and convince the rest of the
team to follow their vision!
Finance
Participants evaluate the financial health of their company by studying its
Profit and Loss Statement, Balance Sheet and Cash Flow Statement, and
understand the dynamics of the industry through ratio analysis. Participants
learn to evaluate each proposal financially. They learn to calculate whether
the market will pay them a premium on their investment. They improve
decision making by basing decisions on heuristics backed by proper financial
analysis rather than intuition alone.
Marketing
Participants are taught to identify the needs of customers and tailor the
product and associated services according to these needs. They realize thevalue of continuous improvement to the product offering through R&D. The
participants also observe how the market response is dependent on not only
their actions but also of their competitors and how their company can deal
effectively with competition.
Decision making under pressure
Participants are subjected to intense time constraints as they crunch data
received from multiple sources and formulate short term tactics and longterm strategy while taking on heavy competition. They learn how to manage
time and make decisions based on analysis of data.
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For more details, please contact
Management Programmes Division,
enParadigm Knowledge Solutions
CIIE, IIM New Campus, Ahmedabad - 380015
Ph: +91 972 5769408 / +91 972 5519896 / +91 9601 403 408
Fax: +91 79 26921690
Email: [email protected]
Website: www.enparadigm.com
Clients
enParadigm’s simulation workshops have attended by
senior managers from the following companies, and many
more!
Adani Wilmar
Bosch Rexroth
Educomp
Essar Steel
FundTech
Hindustan Aeronautics Limited
IBM
Iffco Tokio Insurance
Infosys Technologies
International Flavours & Fragrances
KHS Machineries
Merck Specialities Mundra Port & SEZ
Philips
Tata Motors
Shree Renuka Sugars
Syntel
Virtusa
Please visit www.enparadigm.com/testimonials.
enParadigmAn IIMA Alumni Company
