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February 2011

Chloe Ackroyd – Marketing Officer chloe.ackroyd@leeds-art.ac.uk

0113 202 8044

End of Year Show Competition Brief To produce designs for End of Year Show promotional materials that will be used by the marketing team to send out to key contacts and to promote the event. The aim is to encourage as many people to visit the show as possible and to engage a variety of audiences; general public, alumni, local businesses, prospective students, staff and industry. Prize £1000 (for delivery of full suite of promotional material) Background Leeds College of Art held its first end of year show in 1997. A degree show has been held in June each year since, with VIP’s (local employers, etc) being invited since 1998. June 2000 saw the first College-wide End of Year Show, incorporating Further Education courses as well. Tone of Voice • A friendly and informative tone of voice should be used. • Consistency of visual identity between the entire promotional End of Year Show materials, as some guests will receive

the complete pack of material in one envelope. • It should be professional, considered, and innovative whilst portraying the College as a leader in art, design, media and

communications education. Mandatory Requirements • Poster/Leaflet - innovative piece of promotional material that demands attention even when in an environment highly

saturated with other flyers and information, poster must fold to fit in an A5 envelope. • Private View Invite – high quality, innovative design, must fit in an A5 envelope. • College signage – innovative and inventive signage for inside College buildings. Must be safe, easy to read for visitors

to understand, follow and be guided around College buildings. • Exhibition guide – a hand-held guide for visitors to carry around the show, must fit in with EOYS visual identity. • Email Invitation – low res graphic detailing key info, to send in an email • Web Button – low resolution EOYS button for our college website and other social media platforms, must be (5cm x

5cm). Deliverables for competition submission A2 concept presentation boards identifying: Concept and content for Poster/Leaflet, Private view invite and College Signage. Deadlines • Submissions to marketing by Friday 18th March • Winner announced week commencing 21st March • Winner to present full suite of promotional material week commencing 11th April • First amendments to be completed by 19th April • Final amendments (if required): 25th April • Print ready: 29th April

Supporting information, brand guidelines and logos can be sent if you’re interested in this competition. Please contact Chloe Ackroyd from the Marketing Department on 0113 202 8044, chloe.ackroyd@leeds-art.ac.uk or call into the marketing department at Blenheim Walk.