Embed Size (px)
Citation preview
Chrysan Industries, Inc.Jennifer Onofray/ ENEOS National Marketing Manager
2010 ENEOS WEBINAR
OEM Updates Updates on OEM Requirements & Genuine Fluid
Programs
ENEOS News Flash
SEMA Convention 2010SEMA Convention 2010
• ENEOS Booth – Racing & Performance Main Hall #25079 & 25179
• ENEOS Distributor Seminar – Wednesday, Nov 3rd 4-6PM– Introduction of ENEOS Zero-Series premium line-up
• ENEOS Appreciation Social – Wednesday, Nov 3rd 7-9PM– Food, open bar, raffles
Both held at Encore Hotel
ENEOS News FlashENEOS Dealer Locator
AgendaAgenda
• 0W-20 Demand Expanding– Subaru– Mitsubishi– Mazda
• Toyota Increases Awareness for 0W-20
• Honda– New Genuine Fluid Program Distributor– New ATF required
0W0W--20 Demand Growing20 Demand Growing
• 2011 Subaru Forester 2.5L Engine requires 0W-20– New engine for 2011– 10% better fuel economy
• Subaru has approached ENEOS for sourcing 0W-20 for Factory-Fill & Genuine Fluid
• Forester is Subaru’s Top Selling Vehicle
0W0W--20 Demand Growing20 Demand Growing
• Mazda rotary engines have been manufactured in Japan and have used 0W-20 for several years
Year Vehicles Engines
2011 • Mazda 2• MX-5
• MZR 1.5• LF
NEW!
0W0W--20 Demand Growing20 Demand GrowingMAZDA 2011 MX-5 Owner’s Manual
0W0W--20 Demand Growing20 Demand Growing
• 2011 Mitsubishi Lancer requires 0W-20 Engine Oil – Non-Turbo engine models
• New 2011 models with same engine are expected to also transition from 5W-20/5W-30 to 0W-20
0W0W--20 Demand Growing20 Demand Growing
Success Case from MitsubishiSuccess Case from Mitsubishi
• ENEOS offers unique products that meet Mitsubishi specifications– ENEOS CVT Fluid meets CVT requirements for Mitsubishi– ENEOS Type SP is the exact same product as Mitsubishi Dia-
Queen SP-III – NEW! ENEOS 0W-20 meets specs for Lancer
• ENEOS offers unique products that meets Mitsubishi’s target consumer– ENEOS 0W-50 helps boost HorsePower for consumers with Lancer
EVO– ENEOS Full Synthetic 5W-30 is competitively priced and delivers
better performance for the performance consumer
ENEOS carries 100% of the oils that Mitsubishi Requires!
AgendaAgenda
• 0W-20 Demand Expanding– Subaru– Mitsubishi– Mazda
•• Toyota Increases Awareness for 0WToyota Increases Awareness for 0W--2020
• Honda– New Genuine Fluid Program Distributor– New ATF required
Toyota Toyota –– Increases 0WIncreases 0W--20 Awareness20 Awareness
Toyota has released several Consumer POP Materials aimed at increase customer awareness & acceptance of 0W-20
1. Sticker on the window of new model vehicles2. Two POS Brochures:
• “Science Friction”• “Zero Means More”
Toyota Toyota –– Increases 0WIncreases 0W--20 Awareness20 Awareness
This vehicle is equipped with This vehicle is equipped with 0W0W--20 Motor Oil20 Motor Oil
Toyota is transitioning to the use of 0W-20 Synthetic Motor Oil to help increase this vehicles fuel economy and meet new emissions
standards.
Toyota Toyota –– Increases 0WIncreases 0W--20 Awareness20 Awareness
ZERO MEAN MOREZERO MEAN MORE
• More Miles Per Gallon
• More Engine Protection
• More Stability over a Wide Range of Temperature conditions
• Easier on the Environment & Your Wallet
Scion Scion –– Increases 0WIncreases 0W--20 Awareness20 Awareness
SCIENCE FRICTIONSCIENCE FRICTION
• More Miles Per Gallon
• More Engine Protection
• More Stability over a Wide Range of Temperature conditions
• Easier on the Environment & Your Wallet
Success Case from Toyota & LexusSuccess Case from Toyota & Lexus
• Several Distributors have had success with ENEOS 0W-20 & ECO-ATF
– Simplify: Eco-ATF consolidates T-IV and WS ATFs– Save $: 0W-20 is competitively priced against Genuine– Service: Distributors installed ATF tanks & offered
rebates with Nippon’s support– Increase Service $: Eco-ATF allows them to service all
Asian vehicles without holding additional ATF inventory
ENEOS distributors have been successful at Toyota & Lexus by offering an ENEOS package of products, not just 0W-20.
AgendaAgenda
• 0W-20 Demand Expanding– Subaru– Mitsubishi– Mazda
• Toyota Increases Awareness for 0W-20
•• HondaHonda–– New Genuine Fluid Program DistributorNew Genuine Fluid Program Distributor–– New ATF required New ATF required
Honda Genuine Fluid ProgramHonda Genuine Fluid Program
• Starts: September 1, 2010
• Products: Full Synthetic, GF-5 0W-20 now available in bulk at a very competitive $$– $8.27/ Gallon Bulk
• New Distributor Network: Conoco Phillips
• Promotions: $0.15/ Gallon for 6 months up front
Good Time to Approach Honda: Honda Dealerships are currently looking at switching distributors, which is an open door to consider other products
We Can Help!We Can Help!
If you have an immediate ENEOS opportunity, but need some support from Nippon Oil, we
WANT TO HELP!
Contact your ENEOS Representative!
QuestionsQuestions
