Energy Management as a Service Superior Data. Ultimate Savings. Maximum returns. LEADERS IN MARITIME ENERGY EFFICIENCY Efficient Shipping Finance: Seminar

Energy Management as a Service

Superior Data. Ultimate Savings. Maximum returns.

LEADERS IN MARITIME ENERGY EFFICIENCY

Efficient Shipping Finance: SeminarNorton Rose Fulbright, London

24th June 2015

Presented by:

Helgi Friðriksson, PhD

Agenda

2 3 4Marorka solutions

Marorka Service

…as a Service

Onboard

Online

Wallboard

Advisory

Customer services

Platform servers

Roll-out plan

Buying / leasing

1Marorka

General Introduction

Q & A5

CONFIDENTIAL – Copying or distribution not authorized 3 ©2013 MARORKA

MARORKA

Section 1


WHO WE ARE?Facts & Figures

Established in: 2002

Head office: Reykjavik, (IS)Global presence: Copenhagen (DK)

Athens (GR)Singapore (SG)Dubai (AE)Busan (KOR)

Future plans include opening consultancy and sales offices in Shanghai and Houston in 2016.

No. of Data Systems installed: > 500 (since 2002), twice as much as No. 2 on the market

Ownership: Marorka is financially stable and family-owned company. The major shareholder are the G. Herz family via Mayfair

Vermögensverwaltung AG, Dr. Jon Agust Thorsteinsson Marorka founder and chairman

Marorka is the leading global provider of data-driven energy management solutions for the maritime industry.


WHAT WE STAND FOR?Mission, vision, valuesOUR MISSION

Our mission is to enable our customers to achieve highest efficiency levels, reduce emissions, save money and increase fleet performance and profitability significantly in the smoothest possible way through smart data-driven systems solutions (onboard and onshore).

Our vision is to completely change the way energy is managed in the maritime business. With us every captain, every fleet manager, every ship operator, every ship owner, every shipping business shall in future be able to systematically optimize the energy efficiency of its ships based on primary real-time data in a highly reliable, smart as well as simple manner, thereby increasing its competitiveness and profitability considerably.

OUR VISION

OUR VALUES

LEADERSHIPWe are passionate about providing best data-driven energy management solutions to the maritime business!

RESPONSIBILITYWe are helping the shipping industry to significantly improve its environmental impact + carbon footprint!

RELIABILITYWe are creating true efficiency advantages for our customers – Provably and sustainably!

USABILITYWe are making maritime energy management work for your fleet – Smartly, simply, securely!


MARORKA OFFERAll you need to become a true energy efficiency leader

MarorkaOperating Platform

MarorkaOnline

Marorka Trainings + Customer Support

Unique Marorka Database(broadest in the market with > 500 systems installed)

Marorka Advisory Services

Marorka DataTools

MarorkaApps

MARORKA ONLINE

MARORKA ONLINEWALLBOARD

ONLINE DASHBOARDS & INTERACTIVE REPORTS

MARORKA ONBOARD

MARORKA ONLINESEEMP

Marorka Applications


MARORKA SOLUTIONS

Section 2


MARORKA ONBOARDIntegrated systems solution

Every 1-15 sec

Automation System, Bridge System, Loading Computer, ECDIS, Marine Forecasts, Manual Entries

DATA AQUISITION 24/7 Real-Time Data Logging +

Monitoring

Operating System, Database, Mathematical Models, Controller.

MARORKA SERVER

Marorka Data & Analytics + Reporting Tools

MARORKA SHIP PERFORMANCE MONITORDisplay key performance on Marorka SPM screen

High security database

MARORKA WORKSTATION


Get reliable control of your bunker inventories and optimize consum-

ption of different fuel types

MARORKA APPLICATIONSOperate your ships in a highly efficient way with the industry’s most advanced energy management appsThe big advantage of data-driven energy management is that it does not only allow retrospective performance analysis and prospective efficiency planning but to continuously adapt energy management to changing operating conditions.

To support operational excellence in maritime energy management on a day-to-day basis, Marorka has developed a set of ultimate energy management applications which are based on the most comprehensive and elaborated data algorithms on the market. Marorka’s ultimate applications are enabling crews and operators to plan, steer and adjust their operations in an all-encompassing way they will not achieve with standard solutions.

We help you realize maximum fuel savings and reduce CO2 emissions in a way nobody else does.

Optimize your voyage itinerary, and speed profiles and correct actions to maximize efficiency

Improve the production and use of steam and electrical power by

optimizing your machinery systems.

Maximize the output of fuel used in the propulsion plant, optimize your dynamic

trim and minimize hull resistance

MARORKAFUEL MANAGER

MARORKAVOYAGE MANAGER

MARORKAMACHINERY MANAGER

MARORKAPROPULSION MANAGER

CONFIDENTIAL – Copying or distribution not authorized 10

©2013 MARORKA

MARORKA ONLINEInstant view on your fleet’s entire performance

Secure data transfer from ship to shore

Manage your fleet in an intuitive browser environment


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MARORKA ONLINEThe optimal tool for all of your daily performance management tasks

Management Dashboard

Daily Reports

Data Analytics

Fleet Comparision

Hull Maintenance

Goal settings SEEMP

Measures & Follow up

Data management capabilities

Data management capabilities

Monitor fleet performance and efficiency in “real time”

Realize KPI driven improvements

Compare + benchmark vessels

See full history Enable easy reporting Export and share data Leverage your SEEMP

management


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MARORKA WALLBOARDEnhancing shore management awareness

Configurable to display six selected KPI


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MARORKA SERVICE

Section 3


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Marorka Offers

A full package of advisory and training services for a successful implementation and usage of the Marorka solution.

Marorka Advisory We use a data-driven approach to energy management. This approach enables your business to realize maximum benefits of the Marorka solution and take next steps towards sustainable fuel savings

MARORKA ADVISORY SERVICESMaximizing the benefits of Marorka solutions

Benefits• Realize sustainable fuel savings

• Continuously improve performance of your fleet

• Maximize benefits of decision support applications

• Leverage real-time data to take smarter and faster business decisions

• Maintain high data quality and availability


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1. Analyze and Plan

Create baseline of current fleet performance level, plan for the implementation of Marorka system, identify KPIs and set targets for energy savings.

2. Adapt and Implement

Establish organizational framework for implementing and using Marorka solution. Identify and prioritize energy saving initiatives and create SEEMP.

3. Monitor and Track

Monitor and track fleet performance using benefits of auto-logged data. Train on-shore management to create baselines and identify excess consumption.

4. Evaluate and Improve

Evaluate fleet performance, evaluate impact of energy saving initiatives and identity future initiatives. Train on-shore management to maximize benefits of auto-logged data from Marorka system.

MARORKA ADVISORYSetting up for data driven energy managementMarorka understands that every organization is unique with its own set of challenges. Nevertheless we at Marorka Advisory encounter the same general challenges, when considering implementation of energy management system on a fleet level.

1. Analyze and Plan

2. Adapt and

Implement

3. Monitor and Track

4. Evaluate and

Improve


©2013 MARORKA

MARORKA CUSTOMER SERVICESProfit from the secured service levels of the energy management leaderThe shipping industry needs solutions it can rely on. That is why we as market leader in data-driven maritime energy management are committed to deliver not only high-end products and advisory & training support but also dedicated commissioning and secured customer service.

We will work closely with you to ensure the successful commissioning of the Marorka system to your needs. Specially trained engineers oversee the installation, check the availability of signals from onboard equipment, configure the system to make it ready for operation and introduce the crew on board.

Once in operation, our service personnel, all energy management experts, deliver ongoing assistance to ensure maximum uptime and rapid problem solving.

Specially trained engineers oversee the installation, check the availability of signals from on-board equipment, configure the system to make it ready for operation and introduce the crew on board.

MARORKA DEDICATED COMMISSIONING

MARORKA SECURED CUSTOMER SERVICE

Our energy management experts are delivering highest service level support to ensure maximum uptime and rapid problem solving.


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…AS A SERVICE

Section 4


©2013 MARORKA

Maren Light Maren Express Maren Standard Maren Enterprise

Upgradable from Light to Enterprice

Fully manual data collection

Products and Services

Fully automatc data collection

ONBOARD PLATFORM SERVERSUpgradeable from Light to Enterprise


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MARORKA’S PROPOSED ROLL-OUT PLANGet the most out of it for your business.

• Fleet wide roll-out with applications covering areas with largest saving potential and attractive business case

• Implement fleet performance data for other business applications to enhance decision making

• Roll-out on selected sister vessels for few selected applications at a time covering prioritized target areas or processes

• Define initiatives targeting the low effort - high impact areas using Marorka solutions to identify best practices and track performance

• Identify concrete areas where performance data can be used to enhance operational and commercial decision making

• Install Marorka Onboard on pilot vessels for collecting operational data

• Identify saving potentials from your specific operational data and prioritize target areas for selection of relevant applications and initiatives to drive performance

• Plan for data driven energy management considering your target areas and business needs

Full roll out

(~1 year)Initial roll-out &implementation

(2-6 months)Identify potentials & business needs

(1-6 months)


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‐ Full scale fleet energy management service

‐ Commitment on services

‐ Systems are the enablers

‐ Focus on operator’s value

‐ Fixed subscription fees

BUNDLED APPROACHEnergy Management as a Service

Services

SLA

Marorka Online

Software as

a Servic

e

Marorka Onboard

Leased

Key Benefits:

Focus on savings| Aligned long term interests | Opex vs Capex | Predictable costs


©2013 MARORKA

Marorka sign agreement with Neste Shipping Oy

Marorka is delivering superior data systems through “energy management solutions as a service”. This means that the data systems will be provided on a lease for the duration of the contract.

Additional service packages including implementation, training and advisory services will ensure that our customers enjoy the highest reliability, viability and flexibility.

Empower yourself to save energy and the environment

ENERGY MANAGEMENT...as a Service

©2013 MARORKA

LEADERS IN MARITIME ENERGY EFFICIENCY

MARORKA

Borgartun 26, 105 Reykjavik, Iceland

[email protected]

+354 582 8000

USE SUPERIOR DATA.REALIZE ULTIMATE SAVINGS.MAXIMIZE YOUR RETURNS.

Documents

Energy Management as a Service Superior Data. Ultimate Savings. Maximum returns. LEADERS IN MARITIME ENERGY EFFICIENCY Efficient Shipping Finance: Seminar