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Engagement Strategies: Multiplying Your Volunteers and Donors. Baird Straughan , LeadGreen Valerie Olinik-Damstra , Bad River Watershed Association (with thanks to Sara Arkle , Idaho Conservation League). Goals for this session:. - PowerPoint PPT Presentation
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Engagement Strategies: Multiplying Your Volunteers and Donors
-Baird Straughan, LeadGreen-Valerie Olinik-Damstra, Bad River
Watershed Association(with thanks to Sara Arkle, Idaho
Conservation League)
Goa
ls fo
r thi
s se
ssio
n: • Recognize the engagement strategies you already use to recruit volunteers, leaders and other supporters.
• Consider some examples of structured, measured engagement strategies.
• Design your own engagement strategies to discuss back in your organization.
A pop-up …
More ways to engage …
The thank you email …
And every so often …
So I googled “Lead nurturing” …
Switch this one out.
Web visitor
Attend training, meeting
Attend event or express concern
E-newsEvent
Appeals
Targeted email,Phone
call
Personal follow-up
Web visitor
Attend training, meeting
Attend event or express concern
E-newsEvent
Appeals
Donation > $100
Thank you call, Event invites
Attends event
Major Donor
cultivation
So what’s so different about this?
• Systematic• Measured• Unified
Engagement Strategies applied …
ICL
Eng
agem
ent L
evel
s
Clicked through or provided contact info
Took e-action (FaceBook, Democracy in Action), frequent
retweeter, wrote LTE
Member or donor, or >5 actions
Spokesperson, super volunteer, donated
100 to 500
Board, major donor
Unique website visitor
Clicked through or provided contact info
Took e-action (FaceBook, Democracy in Action), frequent retweeter, wrote LTE
Member or donor, or >5 actions
Spokesperson, super volunteer, donated 100
to 500
Board, major donor
Unique website visitor
Send e-bits twice a month; ask for e-donations
Send action alerts, e-bits; ask for e-donations
Newsletter, action alerts, e-bits, member events
Personal visit, thank-you call, special event invite
????
????
Example 2: Engagement Strategies in a Campaign
Bad River Watershed Association
Spr
ing
2011
: Pro
pose
d Ta
coni
te M
ine
New Law Proposed to Exempt Mining from Environmental
Regulation
BRWA visits to State Legislators
BRWA Engagement Strategy
I’m confident in my grasp of the
issues.
Experienced stream monitors
Training workshop
BRWA Engagement Strategy, 2
Training workshop
Hot issue, aka the proposed mine
Public presentation on water quality issues
BRWA Website Petition
1,585 SIGNATURES
1,400 OF THEM NEW TO
THE DATABASE
Individuals in BRWA database
Before 9/2011 After 9/20110
500
1000
1500
2000
2500
3000
3500
LeadsContacts
Jurisdiction of petition signers
The Results
April training workshop
Presentation in Morse, near proposed mine
1585 signers,364 with addresses in watershed
60 participants, 24 of them had signed petition
12 new monitors, 3 had signed petition
Engagement of Petition Signers
Petitio
n
Loca
l resid
ents
Attend
pres
eenta
tion
Attend
WQ w
orksh
op0
200400600800
10001200140016001800
Column1OthersFrom Petition
Engagement of Petition Signers
Petitio
n
Loca
l resid
ents
Attend
pres
eenta
tion
Attend
WQ w
orksh
op0
50100150200250300350400
Column1OthersFrom Petition
12
6
7
Number of monitors
PreviousNew in last yearNew, due to Mine Issue
Design Your Own Engagement Strategy