Passionate people care about nonprofits and how their work is making a difference. Nonprofits can use this passion to recruit more donors and volunteers by asking these people to write a review. The live webinar discussion to learn how nonprofit reviews—from donors, volunteers, and people served—are transforming how people are connecting with nonprofits. View & Listen to the live webinar and others on this topic from the GuideStar.org Webinar archives page.
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1.Don't Get Lost in the Crowd Tap into Your Supporters' Passion
to Become aGREAT Nonprofit
2.
Dan Moore, Vice-President of Nonprofit Programs at GuideStar,
USA, Inc.
Perla Ni, CEO and founder of Great Nonprofits
Kathleen Hower, Executive Director andCo-founder, Global
Links
Robert Eggers, President of DC Central Kitchen
The Experts 3. GuideStars Mission
To revolutionize philanthropy and nonprofit practice by
providing information
that advances transparency,
enables users to make better decisions,
and encourages charitable giving.
4.
Individuals
Private & Community Foundations
Service Providers to the Sector
Media & Government
Nonprofits
Programmatic Government Outcome-based Data Sources
Intermediaries GuideStarData Users Private Sector Nonprofits
Financial Services
Social ImpactAnalysis
Relevant Social Actions
Accountability Seals
www.guidestar.org
Constituency Data
DATA 5. GuideStar, USA About Reviews 6. Reviews on Exchange
Report 7. Read Reviews 8. Have You Ever? 9. Trends in Online
Shopping Most Shoppers Rely Heavily On Customer Reviews 65% of the
time customer reviews are read always or most of the time prior to
making a decision to purchase 10. Reviews about
nonprofitsGreatNonprofits.org 11. Easy & Quick Way To Tell your
Story
- Average Local Nonprofit has:
2 Full time staff and 30 volunteers
-0 media mentions/year
- 0 Dir. of Marketing
12. What Do Local Nonprofits Have?
Goodwill
Volunteers -Stories of why they are devoting their free time to
your nonprofit and what impact they have seen.
Clients -Stories of how they were helped by your nonprofit
.
Donors -Stories of how they came to trust you and become
passionate about supporting you.
Other community partners/stakeholders - Stories by your local
government representative or corporate partner
13. Stories of YourClients 14. Stories of Your Volunteers 15.
Stories of Your Donors 16. Powerful Narrative Stories of Impact
Oral Cancer Foundation , Newport Beach, CA
This 10-year-old nonprofit, which provides a dynamic online
support forum. The CEO sent an email to his major donor group
highlighting some of the reviews that were posted. As a result, two
new donors each gave $50,000 to the organization (which represented
half of OCFs annual budget); and the Entertainment Industry
Foundation, based on GNP reviews, awarded OCF $300,000 in
unrestricted funding.
17. FAQs
What If I Get A Negative Review?
Respond to Review and Post Comment
Automatic filter for certain speech
Ratings are averaged, one negative review isn't that
significant
Reviews are ordered by most recent. So if you have new reviews,
the older negative reviews will be pushed down.
People are used to reviews and sorting out which ones are
credible
Take it as constructive criticism.No one expects you to be
perfect
18. No Reviews Yet?
Email your volunteers, donors, clients and partners the link to
write a review about you
Post the link to write a review about you on Twitter and
Facebook
19. How To Write A Review 20. How To Write A Review 21. How To
Write A Review 22. A Nonprofits Experience Alicia Andrews,
Associate Director Human Services Center corporation Kathleen
Hower, CEOGlobal Links 23. A Nonprofits Experience Robert Egger,
CEO DC Central Kitchen 24. How You Can Get Your Stories Out 25.
New! Get Reviews Easily Reviews Widget For Your Site 26. Start @
GuideStar.org 27. Don't Get Lost in the Crowd Tap into Your
Supporters' Passion to Become aGREAT Nonprofit
