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Chang Choi◦ Originally from Chicago◦ Telecommunications, Energy, Utilities &
Transportation Experience◦ Sports, Music, International Travel
Presenter Background
Problem Statement – Visitors desire to be “always connected” to information, business associates and families while considering usage costs.
Recommendation – Improve the Visitor Consumer Experience by providing free Internet Access that is safe, reliable, comfortable and welcoming by creating a “3rd place” away from accommodations and transport.
Target Audience◦ Municipal Groups – Chamber, Greeters, Board of Tourism◦ Special Event Promoters – Stadiums, Concerts, City◦ Service Providers – Municipal, National and Roaming
Objective
Challenges for Visitors◦ Localized information & assistance◦ Staying in touch with work & home (overseas)
Desired Outcomes for Visitor◦ Widely Available Internet Access◦ Safe Visitor Experience◦ Enriching Cultural / Educational Experience
Benefits of Providing a “3rd Place”◦ Creating a “Safe” Meeting Place for Community◦ Delighted Visitor = Return Visitor = Net Promoter◦ Increased Commercial Activity
Executive Overview
Tablets & Smartphone growth Wi-Fi Calling / Free Data Roaming Sponsored Data Mobile Application Usage
Increased Mobile Internet Activity
Smartphone “Phablet” Tablet Reader Tablet Notebook PC
Multi-Screen Traveler
Mobile Apps that are Utilities
Mobile Apps are essential during travel
Directions / Map Ride Scheduling Communications Daily Deals/ Shopping Dinner Reservations Crowdsourced
Reviews Social Networks Special Events
Internet Access for Travelers
Success Story - “3rd Places” for Visitors
FIFA Impact - Increased Commerce
Year 0-1◦ Identify location / event for a Successful “Pilot Project”◦ Recruit local stakeholder support including a board of directors◦ Create event / local “buzz” and marketing◦ Utilize Existing municipal infrastructure & staff◦ Gather and Report on Data
Year 2 onward ◦ Pursue on-going funding / financing
Community Grants Public / Private investment Municipal Budget / Taxes Naming Rights or Sponsorships
◦ Select Open Additional locations and events◦ Announce Public Formal Launch and Campaign
Proposed Next Steps
