enjoy!Whitbread Successful brand management in leisure
Slide 2
enjoy!Whitbread John Banham, chairman
Slide 3
enjoy!Whitbread Marriott Highly rated 4-star hotel brand Travel
Inn Leading budget hotel brand Brewers Fayre Highly successful
family restaurant brand Beefeater Largest full service restaurant
brand David Lloyd Leisure Largest active leisure brand All good
organic growth potential and operating synergies future Whitbread
As published May 2001
Slide 4
enjoy!Whitbread Building on strengths As published May 2001 Key
drivers of retail value: Leading brands/strong markets Organic
growth potential Best in class management High entry barriers for
competitors Success measured by: Like-for-like sales growth Double
digit profit growth
Slide 5
enjoy!Whitbread Double digit earnings growth * m * PAT as
published
Slide 6
enjoy!Whitbread Like-for-like sales growth - first 7 weeks %
Marriott2.3 Travel Inn4.9 Pub restaurants2.4 High Street
restaurants4.7 David Lloyd Leisure * 5.8 Total group 3.5 * 5
weeks
Slide 7
enjoy!Whitbread David Richardson, finance director
Slide 8
enjoy!Whitbread ROCE Cash flow Dividends Exceptionals
Future
Slide 9
enjoy!Whitbread YOY improvement in group ROCE (PBIT,
pre-exceptionals and goodwill amortisation: year end assets) ROCE %
Total group Marriott
Slide 10
enjoy!Whitbread Focus on ROCE - Hotels (PBIT, pre-exceptionals
and goodwill amortisation: year end assets) Marriott brands ROCE %
Profits Assets Index
Slide 11
enjoy!Whitbread Focus on ROCE - Hotels (PBIT, pre-exceptionals
and goodwill amortisation: year end assets) Travel Inn ROCE %
Profits Assets Index
Slide 12
enjoy!Whitbread Focus on ROCE - Restaurants (PBIT,
pre-exceptionals and goodwill amortisation: year end assets) Pub
restaurants ROCE % Profits Assets Index
Slide 13
enjoy!Whitbread Focus on ROCE - Restaurants (PBIT,
pre-exceptionals and goodwill amortisation: year end assets) High
Street restaurants ROCE % Profits Assets Index
Slide 14
enjoy!Whitbread Focus on ROCE - DLL (PBIT, pre-exceptionals and
goodwill amortisation: year end assets) David Lloyd Leisure ROCE %
Profits Assets Index
Slide 15
enjoy!Whitbread Cash flow - year on year m 2003/42002/3
Operating profit (pre exceptionals) 252242
Depreciation/amortisation128126 Dividends received2113 Maintenance
capex (including systems) (133)(104) Divisional free cash268277
Investment in new sites/businesses(102)(115) Divestment of
sites/businesses11256 Divisional cash278218 Interest(56)(63)
Tax(28)(49) Dividends paid(60)(54) Working capital/non cash*3(13)
Net cash inflow13739 * Not analysed by division
Slide 16
enjoy!Whitbread m Marriott Travel Pub High St. DLL Central/ Inn
rest. rest. other Operating profit 6372841149(27)
Depreciation43192914211 Dividends ---10-12 Maintenance capex
(34)(11)(39)(9)(23)(18) Divisional free cash7280742647(32)
Investment (7)(26)(21)(7)(37)(3) Divestment45853-24 Divisional
cash110621061912(31) (before int.tax.div. and w/c movement) Cash
flow - divisional split 2003/4
enjoy!Whitbread Gross capital expenditure m2004/52003/4
estimate Marriott brands 4041 Travel Inn5037 Pub restaurants7061
High Street restaurants2015 David Lloyd Leisure7059 Other1017 Total
250-275230
enjoy!Whitbread Marriott brand strength Yield premium 10.5% in
London 16.3% in regions Occupancy sustained at 71% Increased
awareness
Slide 27
enjoy!Whitbread Marriott unaided awareness among UK business
guests % Hilton Marriott Source: BDRC Hotel Study 2004
Slide 28
enjoy!Whitbread % Marriott profit per room Source: tri
Hospitality Consulting (sample size 264 hotels) Best in class
competitors
Slide 29
enjoy!Whitbread Marriott operational excellence Guest
satisfaction up 4%pts to 84% Non room revenue growth Like-for-like
food revenues + 4.0% Like-for-like beverage revenues + 7.4%
Slide 30
enjoy!Whitbread Marriott - organic expansion Kensington
successful opening Victoria & Albert, Manchester operating
agreement secured St Pancras heads of terms agreed
Slide 31
enjoy!Whitbread Whitbread group ROCE (PBIT, pre-exceptionals
and goodwill amortisation: year end assets) %
Slide 32
enjoy!Whitbread Travel Inn - brand strength Source: Travel Inn
Advertising Tracking Study 2003/4 wave Travel Inn Travelodge
Awareness among leisure users
Slide 33
enjoy!Whitbread Travel Inn - operational excellence 89% guest
satisfaction Cross-selling delivers 14m of sales Business card
delivers 20m of sales Web bookings - 22%
Slide 34
enjoy!Whitbread Travel Inn - performance management ARR+ 3.8%
Rooms sold+ 8% PBIT+ 11% ROCE + 1.0% to 13.6%
enjoy!Whitbread High Street restaurants Brand strength Pizza
Hut-UK system sales top 400m Costa-successful retail partnerships
TGIF-world record weekly sales of 178k Performance management
02/0303/04 Operating margin5.1%6.3% Profit per outlet34k47k
ROCE19.1%25.3% Organic growth 03/04 openings Pizza Hut75
Costa42
Slide 41
enjoy!Whitbread DLL - brand strength Another year of 5%+
like-for-like sales growth Number of members - 321,000 * Brand
awareness ahead of competition * UK and Eire
enjoy!Whitbread DLL - operational excellence Member
satisfaction75% Member retention73% Like-for-like gym income+55.3%
Like-for-like tennis income+10.5%
Slide 44
enjoy!Whitbread DLL * - performance management 02/0303/04%
Operating margin23.725.2 Mature clubs ROCE14.514.9 (pre-overhead)
Total ROCE9.110.3 * UK and Eire
Slide 45
enjoy!Whitbread Total 13 Chelmsford Exeter Leeds Bristol
NorwichKings Hill GloucesterAberdeen * Southend * Lisburn Glasgow
*Farnham * Worthing** DLL organic growth - UK contracted site
pipeline * Local consent granted ** On site
Slide 46
enjoy!Whitbread Whitbread - the outlook Growth markets Strong
and expanding brands High quality proven leadership Focus on
increasing returns
Slide 47
enjoy!Whitbread Alan Parker, chief executive designate
Slide 48
enjoy!Whitbread The next steps More effective asset management
More efficient ways of working Brand-by-brand review NO LIMITS
management culture
Slide 49
enjoy!Whitbread Successful brand management in leisure