Upload
others
View
7
Download
0
Embed Size (px)
Citation preview
1© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public
Ensuring Cable MSO Success with Cisco Services
2© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public
John Chambers, President and CEO
“Customer success and satisfaction are at the heart of Cisco’s business strategy and key drivers of our current and future success.”
3© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public
State of the Cable IndustryEconomic Drivers for Support Services
Smooth Transition to IP NGN for All Digital Services
Accelerate Time to Market forNew Quad Play Services
Enhance Service Creation Capabilities
Reduce Total Cost of Ownership
4© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public
Cisco Services The Support Model Is Evolving
Voice of the CustomerReactive
1988 1989–92 2002 2004 2005–08
Advanced ServicesProactive
Innovative SP Service and Support Models
Segmented Value
Global Support and Internet Enabler
ResponsiveLifecycle ServicesValue
5© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public
Prepare
PlanOptimize
Operate
Services that provide assessment and testing of the current performance of the network and architecture planning for the future, as well as skill assessments
Services that satisfy conflicting design metrics; foresee and preempt potential network bottlenecks
Services that ensure the design and
deployment deliver the desired network value
and functionality
Services that provide technology and market vision for the future, and consulting for services and network planning as a part of the business
Services that provide peak performance
Services that provide network investment
protection Design
Implement
Lifecycle Approach to ServicesExtract Maximum Value from Your Network
6© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public
Cisco Services for Cable MSOsLifecycle Services for Key Cable Solution
• Optimization services• Operations management• Focused tech support• SP base
• Plan and design• Custom lab testing• Solution integration • Implementation• Knowledge transfer
• Audits/assessment • Service planning• Financial analysis• Migration planning
Day 0(Prepare)
Day 1(Plan, Design, Implement)
Day 2(Operate, Optimize)
Lifecycle ServicesVOIPVoIP
IPTV CRAN
Solutions RequireLifecycle Services
VOIPIT
7© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public
Process
Partners
People
Tools
Optimize
Prepare
Plan
Operate Design
Implement
• Specialized and globally scalable
• Shared methodology and practice
• Comprehensive agreement with SLAs
• TAC/customer portal• 30M annual
investment in tools• 200M in labs• Knowledge repository
of over 600 leading practices
• Program management methodology
• Knowledge transfer• 600+ Best Practice • ISO 9000, TL9000,
Six Sigma
• Largest collection of certified IP experts (2,400+)
• Breadth and depth of IP NGN experience
• Lead in patents and standards contribution
Cisco Services—Key CapabilitiesFocused on IP-Enabled Transformation
Cisco Services
8© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public
Experience in Large Cable Deployment
• Cable expertise and experience includes:
ConsultingPlanning, design, and implementationSystem integrationOperation and optimization servicesTraining
• BenefitsMaximize results, revenues, and profitability
IP Video/VoD
Digital Voice
IP TV
9© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public
Smooth Transition toIP Convergence
Stronger Linkage Between Technology Investments
and Business Goals
Reduced TCO/OpEx
Rapid Introduction of Innovative Revenue
Generating Cable Services
Efficient Asset Utilization
Service Assurance
What’s in It for Our Cable Customers
10© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public