ENT300_Module03

7/23/2019 ENT300_Module03

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CREATIVITY ANDCREATIVITY AND

INNOVATIONINNOVATION

Mohd Ali Bahari Abdul Kadir

Datin Assoc. Prof. Norla Nuruddin

ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP

CREATIVITY & INNOVATION

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WHAT IS CREATIVITY

• (Lotherington,2008) - the merging o i!e"# $hi%hh"&e not 'een merge! 'eore e$ i!e"# "reorme! '* !e&e+oing %rrent one# $ithin or min!#

• (.or "n! /*er#, 200) - the "'i+it* to #e theim"gin"tion to !e&e+o ne$ i!e"#, ne$ thing# orne$ #o+tion#

• ("ther+* 3o+!#mith, 148) 5 the gener"tion o

i!e"# th"t re#+t in imro&e! ei%ien%* or

ee%ti&ene## o " #*#tem

• ("*, 146) 5 the ro%e## o 'ringing #omething

ne$ into 'eing

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• (Ho$e++ Higgin#, 1440) 5 the ro%e## '* $hi%h

entrerener# %on&ert oortnitie# into m"ret"'+e

i!e"#

• (.r%er, 148) - the #e%ii% in#trment o entrerener#,

the me"n# '* $hi%h the* e9+oit %h"nge "# "n oortnit*

or " !ierent '#ine## or " !ierent #er&i%e

• Le%e "n! :"t; (2007) - <Inno&"tion=i# gener"++*

n!er#too! "# the #%%e##+ intro!%tion o " ne$ thing

or metho! Inno&"tion i# the em'o!iment,

%om'in"tion, or #*nthe#i# o no$+e!ge in origin"+,

re+e&"nt, &"+e! ne$ ro!%t#, ro%e##e#, or #er&i%e#

WHAT IS I>VATI>

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CREATIVITY, I>VATI>

ETRE@REERSHI@• ."&i+" et "+ (200B) - <>ten, in %ommon "r+"n%e, the $or!#

%re"ti&it* "n! inno&"tion "re #e! inter%h"nge"'+* The*#ho+!nt 'e, 'e%"#e $hi+e %re"ti&it* im+ie# %oming $ithi!e"#, it# the <'ringing i!e"# to +ieD==th"t m"e# inno&"tionthe !i#tin%t n!ert"ing it i#D

• (Lotherington, 2007) - Cre"ti&it* en"'+e# eo+e to %onne%tn%onne%te! thing# "n! rom th"t meeting, ne$ i!e"# #ringorth, $hether the* "re ne$ i!e"# or !oing thing# or ne$i!e"# or #ing thing#

• Am"'i+e et "+ (144B) 5 DA++ inno&"tion 'egin# $ith %re"ti&ei!e"#=We !eine inno&"tion "# the #%%e##+im+ement"tion o %re"ti&e i!e"# $ithin "n org"ni;"tion In thi#&ie$, %re"ti&it* '* in!i&i!"+# "n! te"m# i# " #t"rting oint orinno&"tion the ir#t i# ne%e##"r* 't not #i%ient %on!ition orthe #e%on!<

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• Cre"ti&it* i# the ro%e## o gener"ting niFe "n! #e+i!e"#

• Inno&"tion $i++ t"e +"%e $hen there i# " %re"ti&e i!e"gener"tion

• Inno&"tion i# "'ot t"ing the %re"ti&eGniFe ne$ i!e""n! trning it into #omething o &"+e

• Inno&"tion reFire# !i#%i+ine "n! "%tion to e&"+"te thei!e"#, te#t them, mo!i* them "n! then "+* them It i#throgh there !i#%i+ine! "n! "%tion# th"t trn "n i!e"

into #omething o &"+e

CREATIVITY, I>VATI>

ETRE@REERSHI@

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CREATIVITY, I>VATI>

ETRE@REERSHI@• Cre"ti&e entrerener# o'#er&e! eo+e# ro'+em, "n! #ee

oortnitie# The#e entrerener# then inno&"te '* "+*ing%re"ti&e #o+tion# to eo+e# ro'+em# to 'etter enh"n%eeo+e# F"+it* o +ie

• Entrerener#hi i# the %ommer%i"+i;"tion o %re"ti&it*

• Entrerener#hi o%%r# $hen "n in!i&i!"+ or org"ni;"tion" See# the otenti"+ in "n i!e" th"t %"n 'e !e&e+oe! or the

m"ret+"%e or #er gro#

' I# re"re! to t"e the ne%e##"r* ri## to #tir thing# "n! get thing# ot o their ne"t or %omort"'+e #"%e#

% H"# the #i++# (or "%%e## to them), %oni!en%e,!etermin"tion, "n! the n!# (or "%%e## to them) to %"rr*ot the inno&"tion th"t i# reFire! to trn the i!e" intore"+it*

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CREATIVE @R>CESS

• E!$"r! .e /ono, 1442 5 %re"ti&it* i# " ro%e## th"t%"n 'e !e&e+oe! "n! imro&e!

• E&er*one o##e##e! " %ert"in !egree o %re"ti&it*,#ome o # "re more %re"ti&e, "n! #ome "re " +itt+e+e##

• Cre"ti&e ro%e## in&o+&e# +ooing $ith !ierenter#e%ti&e# on niFe re+"tion#hi# o the#rron!ing#

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@HASES >J CREATIVE

@R>CESS

• Phase 1: Ba!"#$%' $# ($)*e'"e A%+%*a,-$• In&o+&e# #eeing "n! g"thering o inorm"tion throgh

o'#er&"tion#, re"!ing#, %on&er#"tion# $ith other#, "tten!ing#emin"r#, meeting# "n! $or#ho#, et%

• Phase .: The I%a,-$ P#$ess

• Entrerener# !e+i'er"te+* "++o$# %re"ti&it* to #r '* 're"ing-"$"* rom the ro'+em "n! +et the #'%on#%io# min! $or on it

• Phase 3: The I'ea Ee#-ee• .i#%o&er* o the i!e" or #o+tion# to the ro'+em# (ere" "%tor)

• Phase 2: Ea*%a,-$ a' I+*e+e,a,-$

• E&"+"tion "n! im+ement"tion o $or"'+e i!e"# reFire# high+e&e+ o er#i#ten%* "n! "tien%e Entrerener# !o not e"#i+*gi&e- $hen the* "%e o'#t"%+e#

Sor%e A!ote! rom Entrepreneurship A Contemporary Approach, .on"+! J :r"to "n! Ri%h"r!

Ho!gett#, th E! H"r%ort, 2001

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C>@>ETS >J CREATIVITY

" Cre"ti&e thining #i++# 5 The #e o %re"ti&e inte++igen%e to "ro"%h

ro'+em# "n! in! #o+tion#

' :no$+e!ge

5 Jor #t*+e# o %re"ti&e inte++igen%e• Intiti&e• Inno&"ti&e• Im"gin"ti&e

• In#ir"tion"+% oti&"tion

• E9trin#i%• Intrin#i%

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C>> CREATIVITY

TECHIKES

" /r"in#torming (A+e9 J >#'orn)

' SCA@ERR (i%he"+ i%h"+o)

% L"ter"+ thining (E!$"r! .e /ono)

! in! m"ing (Ton* /;"n)

e @ro'+em re&er#"+ (Ch"r+e# Thom#on)

Attri'te +i#ting

Sor%e A!ote! rom httGG$$$m*%ote!%omGC"tegor*Cre"ti&it*Te%hniFe#

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• >rg"ni;e the gro o i!e"++* ?-8 #t!ent# (er gro)

• Choo#e the toi% (ro'+em) "n! $rite it on " $hite'o"r! Le%trer m#tm"e #re th"t e&er*one n!er#t"n!# the ro'+em or i##e

• Remem'er the r+e#

i .o not %riti%i;e A++ i!e"# "re $e+%ome "n! &"+i!

ii .o not +imit the nm'er o i!e"# The "im o 'r"in#torming i# toget +"rge nm'er o i!e"#

iii .o not i+ter G%en#or "n* i!e"# :ee the 'r"in#torming #e##ion+o$ing

i& Li#ten to other i!e"# "n! #e it to gener"te other i!e"#

& .o not !i#%## or Fe#tion "# it %o+! #to the +o$ o i!e"#• The +e%trer %"n %on!%t the #e##ion either in "n n#tr%tre! $"* ("n*

gro %"n gi&e i!e"# "t "n* time) or #tr%tre (going ron! the gro or

i!e"#)• The +e%trer m#t 'e "ron! to enor%e the r+e# "n! $rite !o$n "++ the

i!e"#• Le%trer #ho+! %+"ri* "n! %on%+!e the #e##ion• Le%trer #ho+! get " %on#en## o the 'e#t i!e"# ro!%e! rom the

#e##ion ("t +e"#t t$o)

/r"in#torming (A+e9 J >#'orn )

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• A %he%+i#t th"t %o+! "##i#t# #t!ent# to im"gine &"rio# %h"nge# the* %"nm"e to "n e9i#ting ro!%t#Gthing# to %re"te " ne$ one• SCAMMPERR #t"n!# or

S 4 S%s,-,%,e - %omonent#, m"teri"+#, eo+e C 4 C$+-e - mi9, %om'ine $ith other "##em'+ie# or #er&i%e#, integr"te A 4 A'a, - "+ter, %h"nge n%tion, #e "rt o "nother e+ement

M 4 Ma"-56 - "e it enormo#, +onger, higher, o&er#t"te!, "!!e!e"tre# M 4 M$'-56 - in%re"#e or re!%e in #%"+e, %h"nge #h"e, mo!i* "ttri'te#

(eg %o+or) P 4 P%, ,$ a$,he# %se E 4 E*-+-a,e - remo&e e+ement#, #im+i*, re!%e to %ore n%tion"+it*

R 4 Rea##a"e - %h"nge the or!er, inter%h"nge %omonent#, %h"nge the#ee! or other "ttern R 4 Ree#se - trn in#i!e ot or #i!e !o$n

• St!ent# %"n #e the#e %h"nge# "# #t"rting oint# or Lateral Thinking

SCA@ERR (i%he"+ i%h"+o)

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• L"ter"+ Thining 5 #eeing to #o+&e ro'+em# '*northo!o9 or ""rent+* i++ogi%"+ metho!# (Con%i#e>9or! .i%tion"r*)

• L"ter"+ thining - mo&ing #i!e$"*# $hen $oring on "ro'+em to tr* !ierent er%etion#, !ierent %on%et#

"n! !ierent oint# o entr* (get # ot o the #"+ +ineo thoght)• La,e#a* Th-!-" %"n 'e #e! in t$o "ro"%he#• Se%ii% A #et o #*#tem"ti% te%hniFe# #e! or

%h"nging %on%et# "n! er%etion#, "n! gener"ting ne$

one#• 3ener"+ E9+oring m+ti+e o##i'i+itie# "n! "ro"%he#

in#te"! o r#ing " #ing+e "ro"%h

L"ter"+ Thining (E!$"r! !e /ono)

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• "+#o %"++e! M#i!er !i"gr"m# $hi%h rere#ent# i!e"#,note#, inorm"tion, et% in "r-re"%hing tree-!i"gr"m#

• T$ '#a) a +-'4+a• @t !o$n " +"rge #heet o "er "n! $rite " #hort

he"!ing or the #'Ne%tGtheme in the %entre o the "ge

• Jor e"%h m"Nor #'-toi% #t"rt " ne$ m"Nor 'r"n%h romthe %entr"+ #'Ne%tGtheme "n! +"'e+ it

• E"%h #'-#'-toi%, %re"te# " #'or!in"te 'r"n%h to the"rori"te m"in 'r"n%h

• C"rr* on in thi# $"* or e&er iner #'-'r"n%he#• It m"* 'e "rori"te to t "n item in more th"n one

+"%e, %ro##-+in it to #e&er"+ other item# or #ho$re+"tion#hi# 'et$een item# on !ierent 'r"n%he# Thi#%"n 'e !one throgh %o+or %o!ing, t*e o $riting et%

in! "ing (Ton* /;"n)

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The Me,h$'" Cre"te neg"ti&e #t"tement# Jor e9"m+e, in !e"+ing $ith C#tomer

Ser&i%e i##e#, "# #t!ent# to gener"te " +i#t o "++ the $"*# to m"e%#tomer #er&i%e '"!

' .oing $h"t e&er*'o!* e+#e !oe#nt Jor e9"m+e, oo! !e+i&er* #ingDm"ng ting"tO or #e++ing $omen "%%e##orie# #ing &en!ing m"%hine

% "e " +i#t o "ir# o oo#ing "%tion# $hi%h %"n 'e "+ie! to thero'+em "e #t!ent# "# them#e+&e# <Wh"t i I < "n! +g in e"%hone o the oo#ite# A #m"++ #"m+e-

i Stret%h itGShrin It

ii Jree;e itGe+t it

iii@er#on"+i#e itG.e-er#on"+i#e it

! Ch"nge the !ire%tion or +o%"tion o *or er#e%ti&ee DJ+i-+oO the re#+t# Jor e9"m+e, i $e $"nt to in%re"#e #"+e#, thin"'ot !e%re"#ing them Wh"t $o+! *o h"&e to !oP

Trn !ee"t into &i%tor* or &i%tor* into !ee"t Jor e9"m+e, i #omethingtrn# ot '"!, thin "'ot the o#iti&e "#e%t# o the #it"tion I I +o#t "++ othe i+e# o thi# %omter, $h"t goo! $o+! %ome ot o itP "*'e I $o+!#en! more time $ith m* "mi+*PQ Who no$#Q

@ro'+em Re&er#"+ (Ch"r+e# Thom#on)

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Ste#

" I!enti* the ro!%t or ro%e## *o "re !i##"ti#ie! $ith or $i#h toimro&e

' Li#t it# "ttri'te# Jor " #im+e h*#i%"+ o'Ne%t +ie " en, thi# mightin%+!e m"teri"+, #h"e, t"rget m"ret, %o+or#, te9tre#, et%

% Choo#e, #"*, 6-8 o the#e "ttri'te# th"t #eem "rti%+"r+*intere#ting or imort"nt

! I!enti* "+tern"ti&e $"*# to "%hie&e e"%h "ttri'te (eg !ierent#h"e# %*+in!ri%"+ %'i%, m+ti-"%ete!=), either '* %on&ention"+enFir*, or &i" "n* i!e"-gener"ting te%hniFe

e Com'ine one or more o the#e "+tern"ti&e $"*# o "%hie&ing the

reFire! "ttri'te#, "n! #ee i *o %"n %ome $ith " ne$"ro"%h to the ro!%t or ro%e## *o $ere $oring on

Attri'te Li#ting

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/L>C:S T> CREATIVITY

• /+o%"ge# to %re"ti&it* nee! to 'e re%ogni;e! "n!

e+imin"te! #o th"t it $i++ #mooth the $"* to

%re"ti&it*

CLASSIFICATION OF BLOC(S ARE :" @er%et"+

' Emotion"+

% C+tr"+

! En&ironment"+

e Inte++e%t"+GCon%et"+

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@er%et"+ /+o%#

• @re&ent ro'+em re%ognition, +imiting the ro'+em

• In"'i+it* to #ee ro'+em# rom !ierent er#e%ti&e#

• Stereot*ing, mi##ing the %onne%tion# or

"##o%i"tion#• ot thining ot#i!e the 'o9

• Liter"+ thining

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Emotion"+ /+o%#

• Je"r o "i+re %"n "r"+*#e # i $e thin $h"t $e

"re !oing $ont 'e goo! enogh Wi++ +e"! to

ro%r"#tin"tion "n! roNe%t "'"n!onment

• o#t '+o%"ge# "re "ttit!in"+ or #*%ho+ogi%"+In"'i+it* to in%'"te %"n +e"! to other e"r# #%h "#

e"r o ro'+em, e"r o $or, e"r o n, e"r o

e9+oring "n! e"r o "'"n!onment

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" Je"r o ro'+em We "re in%+ine! to $orr* $hen $e &ie$ or #it"tion

"# " ro'+em to 'e #o+&e!

' Je"r o $or L";* to merge or #ee ne$ i!e"#

% Je"r o n /e+ie&e th"t n i# %hi+!i#h "n! " $"#te o time, *et

#ome o the 'e#t i!e"# %ome $hen $e "re re+"9ing oroo+ing "ron!

! Je"r o e9+oring n%ert"intie# o the nno$n, rigi! eo+e ee+

n%omort"'+e to 'e "!&entro# "n! !i#%o&er

'e%"#e the* h"&e to +e"&e the #"et* o their no$n

$or+!

e Je"r o "'"n!onment Come# rom the nee! to %onorm Conormit* 'ring#

ne$ "%%et"n%e $hi+e !e&i"ting rom norm"+ "th or

e#%"e #ho$ or in!een!en%e "n! m"e # #t"n!

ot

Emotion"+ /+o%#

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!ging r"ther th"n gener"ting i!e"# +ie

D>h, th"t $ont $orO

DWe h"&e trie! th"t 'eore It !i!nt $or ot $e++O

g .i#+ie ne$ %h"++enge#

Emotion"+ /+o%#

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C+tr"+ /+o%#

" Tr"!ition i# to 'e m"int"ine!

' @+"*+ne## i# on+* or %hi+!ren

% J"nt"#ie# or !re"m# "re or %r";* eo+e

! Comort"'+e ;one

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En&ironment"+ /+o%#

• En&ironment"+ '+o%"ge# "re tho#e imo#e on #

'* e9tern"+ "%tor# The#e in%+!e the $oring

"tmo#here, "mont o #tre## on in!i&i!"+,

org"ni;"tion"+ %+tre, #er&i#or* r"%ti%e# "n!

e&en the h*#i%"+ #rron!ing# o or $or#"%e

• /+o%"ge# %"n "+#o "ri#e rom h*#i%"+ "n! ment"+

e9h"#tion

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" L"% o %oror"tion "n! tr#t "mong %o++e"ge#

(+"% e#rit !e %or)

' /o##e# $ho r"%ti%e "to%r"ti% m"n"gement

% Too m"n* !i#tr"%tion#! L"% o in"n%i"+ "n! to m"n"gement #ort to

'ring i!e"# to im+ement"tion

En&ironment"+ /+o%#

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Inte++e%t"+G Con%et"+ /+o%#

" J"i+re to n!er#t"n! "n! "%no$+e!ge ro'+em#

th"t nee! to 'e #o+&e!

' DI !ont no$ D.ont "# meO

% DTr* "#ing #omeone e+#eO! "n* %re"ti&e #o+tion# "re hi!!en '* mi#t"en

"##mtion# Thereore, eo+e nee! to 'e more

oen min!e! "n! re%eti&e

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TY@ES >J I>VATI>

• There "re 7 t*e# o inno&"tion

" Te%hno+ogi%"+ Inno&"tion

' >er"tion"+ Inno&"tion

% >rg"ni;"tion"+ Inno&"tion

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Te%hno+ogi%"+ Inno&"tion

• The#e "re 're"throgh in&ention# th"t h"&e $i!e-

re"%hing im"%t "n! in+en%e $hi%h 'eneit #o%iet*

"n! '#ine##

• "Nor 're"throgh# %"n 'e r"!i%"+ "n! !i#rti&eor eo+e, #o%iet*, '#ine##e# "n! %ontrie# or the

$ho+e $or+! E9"m+e the internet

• The* %"n %h"nge the $"* eo+e +i&e their +i&e#, the

$"* %om"nie# !o '#ine## "n! the $"* %ontrie#go&ern "n! 'eh"&e

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• E9"m+e o m"Nor te%hno+ogi%"+ 're"throgh# "re the$hee+, the rinting re##, #te"m o$er, e+e%tri%it*,$ire+e## te%hno+og*, the %omter, the internet, higherorm"n%e m"teri"+# +ie +"#ti%, i'er 'o"r!, n%+e"r

o$er "n! #o on• Sm"++er te%hno+ogi%"+ in&ention# h"&e +e## im"%t 't

#ti++ h"&e #ignii%"nt 'eneit to %ert"in #er#

• E9"m+e o #m"++ te%hno+ogi%"+ in&ention# "re the "er%, the '"++-oint en, the e+e%tri% tooth'r#h, thee+e%tri% r";or, h"ir !r*er#, the g"r!en ho#e, e+e%tri% to*#,remote %ontro+ to*#, %omter g"me#, e+e%tri% en%i+#h"rener "n! #o on

Te%hno+ogi%"+ Inno&"tion

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>er"tion"+ Inno&"tion

• >er"tion"+ Inno&"tion i# #m"++er, more ro%e##-

oriente! Inno&"tion

• Ten!# to 'e in%rement"+ in n"tre

• .oe#nt ne%e##"ri+* %h"nge ro!%t# or #er&i%e# orho$ the* "re #e! "n! mo#t o it goe# nnoti%e! '*

the '+i%, 't oten it i# the me"n# to imro&e!

ro!%t# "n! +o$er oer"ting %o#t#

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• Thi# t*e o Inno&"tion h"en# '* the &er* "%t oeo+e !oing their $or= DHmm, $h"t i $e tr*!oing it thi# $"* in#te"!PO

• H"&e m%h #m"++er im"%t, er in&ention, %om"re!$ith 're"throgh te%hno+ogi%"+ inno&"tion, 't%m+"ti&e+* their ee%t %"n 'e enormo# Theiree%t 'i+!# "n! gro$# o&er time

>er"tion"+ Inno&"tion

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>er"tion"+ Inno&"tion in%+!e#

" e$ #*#tem# or reinement# to e9i#ting one# Jor

e9"m+e, intern"+ #*#tem# "n! metho!# or m"n*

"#e%t# o $or #%h "# #t" "!mini#tr"tion,

r%h"#ing, !i#tri'tion "n! #"+e#

' Sm"++ imro&ement# in oer"tion# or ro%e##e#

Jor e9"m+e, %h"nge# to m"e eFiment rn

more ee%ti&e+*

% inor imro&ement# or !e&e+oment# th"t $i++enh"n%e it to " te%hno+ogi%"+ ro!%t

! Inno&"ti&e ne$ '#ine## r"%ti%e# Jor e9"m+e,

ne$ $"*# or thining #tr"tegi%"++*

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>rg"ni;"tion"+ Inno&"tion

• >rg"ni;"tion"+ Inno&"tion i# $here " %om"n* or

org"ni;"tion it#e+ i# inno&"ti&e

• In "n inno&"ti&e %om"n* or org"ni;"tion e&er*one

no$# hi# or her #e%ii% ro+e in inno&"tion• It %"n 'e ro#e+* 'i+t throgh tting

org"ni;"tion"+ %+tre "# the oer"tion"+ #t*+e or

mo!e to get thing# !one

• Inno&"ti&e %om"nie# !ont N#t ro!%e inno&"ti&egoo!# "n! #er&i%e# The* #e inno&"ti&e metho!#

in e&er*thing the* !o

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" .e&e+oing "n! in#titting "n inno&"ti&e $or

%+tre "mong the eo+e $ithin the %om"n* or

org"ni;"tion

' /* enor%ing $or %+tre, %om"n* ororg"ni;"tion "'+e to" Ch"nge the $"* the #t" $or

' Ch"nge their "ttit!e# "n! min!#et#

% Imro&e their #i++#

! Imro&e the metho!# the* #e to %"rr* ot their $or

Ho$ To In#ti++ >rg"ni;"tion"+

Inno&"tion

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E9"m+e# o >rg"ni;"tion"+

Inno&"tion1 A CE> $ho "%%et# the %h"++enge to 'e inno&"ti&e "n!

en%or"ge# ri#-t"ing (" #r to inno&"tion) "n!re$"r!# goo! i!e"# "# $e++ "# the #%%e##+%om+etion o roNe%t# (the re#+t# o inno&"tion)

2 An org"ni;"tion $here e&er*one n!er#t"n!# them"n* 'eneit# o inno&"tion E&en tho#e $ho "re not!ire%t+* in&o+&e! in inno&"ti&e $or, #%h "# ro!%tioneo+e, re%ogni;e the* h"&e " "rt to +"* in i!enti*ing'etter $"*# o !oing thing# The* noti%e $h"t# going

on "ron! them "n! the* in! oortnitie# or $"* orimro&ement

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S>RCES >J I>VATI>

• 7-,h- ,he $+a6 $# -'%s,#6

" ne9e%te! o%%rren%e (&i"gr", eni%i++in)

' In%ongritie# (Je!er"+ E9re##)

% @ro%e## nee!# (en;*me or %"t"r"%t oer"tion, #g"r ree ro!%t#)

! In!#tr* "n! m"ret %h"nge# ("!&"n%e# in te%hno+og*, he"+th%"re

in!#tr*)

• 7-,h- ,he s$-a* e-#$+e,

" .emogr"hi% %h"nge# (%h"nge in %on#mer reeren%e)

' @er%et"+ %h"nge# (itne## %r";e)

% e$ no$+e!ge (&i!eo in!#tr*, ro'oti%#)

Sor%e A!ote! rom Entrepreneurship A Contemporary Approach, .on"+! J :r"to "n! Ri%h"r! Ho!gett#, th E! H"r%ort, 2001

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7B

C>> CHARACTERISTICS >J

CREATIVE ETRE@REERS

• Sen#iti&e to ro'+em#

• /ro"! er#e%ti&e#

• J+e9i'+e "n! "!"t"'+e

• >rigin"+ thiner "n! #ti%-to-o$n oinion• Ri#-t"er

• oti&"te! "n! !e!i%"te!

• Crio#

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END OF MODULE 3

Documents

ENT300_Module03