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Read more about this webinar and download the slides at: propelics.com/resources/webinar-conceptualizing-and-planning-great-enterprise-mobile-apps/ If you're like most of the organizations we work with, you're at the tipping point of turning the promise of great enterprise mobile Apps into a reality. You've distilled down the plethora of mobile opportunities down to a few great ideas. These ideas have gained traction within your company and you're ready to go. But now what? You need to turn this opportunity into a working mobile application. You need to build something elegant, simple, and efficient, yet integrated with your corporate systems. You need to simplify complex enterprise processes and tools. You need to define the scope. You need real requirements and defined phases. You need a timeline. Attend this information packed webinar to learn: * How to take an enterprise mobile App from idea to reality * How to create Apps that drive enterprise metrics * How to simplify complex enterprise processes and build to the 80% * How to use visualization as a weapon against scope creep * How mobile app planning differs from traditional desktop app planning * Examples of small enterprise Apps that have delivered large enterprise benefits
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Welcome.@propelics
Questions, Commentsto #mobilestrategy
Conceptualizing and Planning Great Enterprise Mobile Apps
February 13th, 2013
#mobilestrategy
Propelics Background – About Us
• 15+ year track record
• Fortune 500 clients• Global experience• 100% focused on
mobile for the Enterprise
• San Jose, Boston, Pittsburgh
Propelics creates mobile strategies and world class Apps for the Enterprise.
Trusted by companies like yours:
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Enterprise Mobile Strategy Services
Enterprise Mobile Strategy
Mobile App Portfolio
Mobile App Scoping & Planning
IT Readiness for Mobility
BYOD and MDM Strategy
Innovation through visualization
Center of Excellence Creation
Mobile Advisory ServicesMobile Mentoring
Executive Education
Speaking Engagements
Mobile App DevelopmentUX Design
Onshore and Offshore App Development
Mobile App Architecture
Prototype Factory
What We Do
Eric Carlson: Propelics Partner
Eric is a seasoned leader with a keen eye
for emerging technologies. He is well
respected in both technical and business
circles, due to his ability to match up the
right amount of technology "geekiness"
with business understanding to craft truly
unique solutions.
As a seasoned executive, with startups through
successful exits to his name, Eric has the experience to
advise companies on the discipline and objective
approaches that are needed to turn ideas into reality.
#mobilestrategy
#mobilestrategy
Agenda
• Assumptions & Market Trends
• Challenges in Building Great Apps
• 5 Tips to Take an App from Idea to Reality
• Q&A / Next Steps
Missed your topic? propelics.com/lets-talk
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Assumptions About You, Our Guest
1. Use Cases are Flooding In
2. Might have a Customer Facing App Strategy
3.Discussing “Consumer Mobile Devices”
4. Working on IT Readiness (bit.ly/ITready)
5.See the Opportunity Beyond “Porting”
6.Discussing B2E, B2E2C, and some B2C
Experiences are increasing usage and
expectations
#mobilestrategy
Source Yankee Group, 2011 and 2012
2012 was the year of planning and budgeting for mobile
2013 is the year of action
Transition from B2C to B2E
Drivers are beyond “BYOD”
Beyond Cost Savings
Organizations are beginning to identify how mobile can impact their core metrics
Point of View – The Law of Three
#mobilestrategy
However, thisis not easy
Disparate data, complex
processes
Lack of UX knowledge
Mobile doesn’t fit traditional IT
funding
Lack of a culture of innovation
Q:How Do You Begin to Build Great Enterprise Mobile Apps?
#1. Understand There is No Gold
Standard
#mobilestrategy
Building a Mobile Gold Standard
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Enterprise Applications drive “process best practice” – similar usage of ERP, CRM, BI
Competitive Analysis is a data point
Mobile devices providing information – the “5 W’s”
Inflection point within organizations – simplify
Tremendous opportunity to innovate
#mobilestrategy 18
Define your App through one Enterprise metric
Top/bottom line, speed, experience
Start with “time” as a metric
Define your end userBuild mobile Apps for the “5 W’s”
“System access” is not a driver
Augment the environment
Building a Mobile Gold Standard
#mobilestrategy 19
Mortgage/Lending, large source of revenue
Reduction of cycle time forapprovals
Inconsistent process drove errors
Customer responsibilities a challenge to close
App plan that outlined streamlined process and on-the-spot information/document gathering
Building a Mobile Gold Standard
#2. Build to the 80%
#mobilestrategy
Build to the 80%
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Internal and Customer Facing Processes Follow 80/20 Rule
Begin Your App Concept with 1 or 2 Scenarios
Solve 1 Problem, then Iterate
Tremendous Opportunity to Simplify (or Remove) Commonly Performed Tasks
#mobilestrategy
Build to the 80%
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Business team began to look for simple tasks to remove
Significant time using systems to perform cross-lookups on PCs
App built in 2 weeks gives back ~3 hours / week of time per user
Success is driving future scope, not perception of value
#3. Use Visualizationas a Weapon
#mobilestrategy
Use Visualization as a Weapon
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To invoke change
Begin respecting users’ time & tasks
Force scope decisions
Question what is commonplace To fail cheaply
#mobilestrategy
Use Visualization as a Weapon
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Basic:Paper (UI
Stencils)Keynote
(Keynotopia)Quick Semi-Working:
Xcode StoryboardAppcelerator/MADP
Cloud Based Tools:Proto.ioFluid UI
Enterprise:iRise
Many more…
#mobilestrategy
Use Visualization as a Weapon
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21 step process – every time
All required - had to ensure all customers requests were handled
Metrics to understand customer profiles
Difficult decision to not serve every customer
#4. Build For Readiness
#mobilestrategy
Build For Readiness
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This never happens:
Readiness requirements are small vs. Enterprise IT engagements
Build for data readiness, cultural fit, process improvement
Build for 1 metric and iterate
#mobilestrategy
Build For Readiness
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However, IT Readiness is critical:
Begin creating reusable components
Define infrastructure requirements
Security is imperative
Support of end users
More at bit.ly/ITready
#5. Initially, Deliver Outside of IT
Processes(but not IT)
#mobilestrategy
Deliver Within IT and Outside of IT Processes
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IT has to be a participant or leader in the process
Avoid heavy waterfall, milestone requirements, PMO oversight, project funding, infrastructure needs
Use App delivery as a way to start making IT processes more mobile friendly
External developers may be required, if possible involve internal UX, architecture, data services
Build a release for <$50k in under 4 weeksand iterate
5 Tips to Get Started
1. Understand There is No Gold Standard
2. Build for the 80%
3.Use Visualization as a Weapon
4. Build for Readiness
5.Initially, Deliver Outside of IT Processes
Mobile App Scoping & Planning: Approach
Business Drivers
Market Opportunity
Envisioned mobile
ScenariosHigh Level
Requirements
Step I: Benchmarking
Step II: Visualization, Roadmapping& App Planning
Step III: Planning andBudgeting
Build & Deploy
Scope Finalized
Competitive Analysis
App Prototype
App Roadmap
OngoingSupportTechnical
Approach
Development Approach, Budgeting,
&Release Plan
Customer Feedback
Step IV: App Creation
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Propelics Kickstarts
Special Offer
20 Hours of mobile advisory services with the
purchase of a Kickstart
888-405-2820
Mobile App
Roadmap
MDM/BYOD
Kickstart
Mobile App Rapid Prototypin
g
IT Readiness for Mobile Kickstart
Prototype Factory
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Mobile App
Scoping &
Planning Kickstart
Innovation FocusEngaging ProcessMobility CentricExperience Across IndustriesEnterprise SolutionsAdvisors, Strategists, ImplementersStrategy at the Pace of Mobility
#mobilestrategy
Thank you
