Entrepreneurship, Markets and Marketing of NTFPs

in SEE region

Regional wood product marketing workshop,

07-09 December Mavrovo; Macedonia

Entrepreneurship, Markets and Marketing of NTFPs in SEE region

- Part of research component

- Exist 8 research project

- Financed by FOPER project – EFI

Research team 1

International advisors: Prof. Dr. Davide Pettenella, Prof. Dr. Laura Secco, University of Padova, Italy

Regional Coordinator: Ass. Prof. Makedonka Stojanovska, Macedonia

Research team 2Senior Researchers:Ass. Prof. Dragan Nonic, SerbiaAss. Prof. Ljiljana Keca, SerbiaProf. Dr. Hajri Haska, AlbaniaAss. Prof. Stjepan Posavec, CroatiaAss. Dane Marceta, B&H

Research team 3PhD student Jelena NedeljkovicPhD student Marko MarinkovicPhD student Denis CokicPhD student Sasa StamatovicYounger researcher Ana FornazarAssistant Srgjan KerenMSc student Dragana MaksimovicMsc Student Marina RadisaPhD student Orijana HanxhariPhD student Goran KovachovskiPhD student Vladimir Stojanovski

Content1.Introduction

Definition of NTFP`sProblem statementObjectives of research

2. Theoretical framework

3. Methodology and methods

4. Time schedule

5. Project results

Introduction 1Definition of NTFP`s

Wide range of definitionsNon-timber forest products included all goods of biological origin, as well as services, derived from forest or any land under similar use, and exclude wood in all its form (FAO 1995)For the purposes of this research, the non-timber forest products are defined as natural products (excluding animal or wood-based products) collected from more or less managed forest resources and, in some cases, with a proportion harvested from cultivated sources.

Introduction 2Problem statement

Among the NTFPs of SEE region, mushrooms, medicinal herbs, berries and honey stand out as of particular importance - both in terms of subsistence value and potential for generating cash income at the village level Marketable NTFPs can provide an important means for economic growth and sustainable forest management in local communities

Introduction 3The overall goal of this research is to analyze the organization and cooperation within the value chain of NTFP`s and their commercialization in the SEE region. In order to achieve this, the study will have the following objectives:

Introduction 4Objectives

To clarify the legal and regulatory frameworks governing NTFP commercialization, and the institutional delivery structures;To enhance the link between international and regional regulations concerning NTFP`sTo determine the importance of key individuals in driving entrepreneurship in the market for NTWP`s;To determine the extent of organization of the actors within the value chain of NTFPs.To determine the extent of cooperation of the actors within the value chain of NTFPs.To explain how it affects national economiesTo evaluate marketing tools;To provide recommendations for improvement

Introduction 5Research questions: 1. To what extent does better organization improve

NTFP sector?2. To what extent does better cooperation improve

efficiency of the NTFP`s sector?3. Which marketing tools exist at the value chain of

NTFPs?4. How utilization of marketing tools is important for

increasing efficiency of the NTFPs sector?5. What are the obstacles and opportunities of the

NTFPs market?

Theoretical framework 1Social capital theory which is about

NetworksSocial

contacts

Norms Common culture and

paradigms

Trust and interaction

Socialcapital

Internal

External

Representing any group which gathers consistently for a common purpose

Methodology 1Descriptive (describes the real situation, time frame, location, description or comparing and specifying patterns for subgroups like pickers, collectors, processors and traders)Explanatory (explain that good organization of value chain will lead to increasing efficiency, maximizing profit and regional (rural) development)

Methodology 2

Research was broadly divided into three components:

1. National framework context2. Case studies3. Policy recommendations.

Methods 1National framework context

Literature review: - Data on forest cover, - Production, - Export and import data, - Enterprises, - Analyzing legislation,- Property rights regulation

Methods 2Case studies:3 case studies per each country

(comparative analysis)In each case studies survey will be conduct with questionnaire (4 different types for each actor in the value chain: pickers, collectors, processors and traders)

Methods 3

Policy recommendations

Interview in-depth with the decision makers

Sampling – sample sizeCase study

Simple Random Sampling (SRS)- pickers on country level - collectors on country level- processors on country level- traders/buyers on country level

Recommendation12 decision-makers per country

Time scheduleLiterature review May-Aug. 2010

Defining main object and objectives May-Aug. 2010

Defining theory and methodology Sept-Dec.2010

Identifying sample frame, size Sept-Dec.2010

Designing questionnaire Sept-Dec.2010

Pre-testing Sept-Dec.2010

Gathering data Jan-Apr. 2011

Data analysis May-Aug. 2011

Workshop (presenting results) Sept-Dec.2011

Writing the first preliminary report Sept-Dec.2011

Publication Sept-Dec.2011

Project resultsImprovement of property regulations on NTFPs ;Comparative analysis with Italy will give to rise new insights on modes of market and marketing of NTFPs;Networking of the researchers in the region;Publications (national, international, conferences);Master thesis and PhDs;To improve the forestry image.