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THE INTERNATIONAL UNIVERSITY

VNU-HCM

SCHOOL OF BUSINESS

COURSE NAME: ENTREPRENEUSHIP & SMALL BUSINESS MANAGEMENT

1. Instructor: Long Le Phone: 0 121 247 5418 (VN) * 1-408-892-2364 (USA) Email: longle@petrorica.com Office: Wednesday and Thursday from 9:00AM to 12:00PM at Room 206, Main building of Business School. 2. Communication media: Students can download materials for class from my website at www.petrorica.com/entrepreneurship. Students also email or call me anytime. 3. Text books

• Entrepreneurship, Theory, Process, Practice by Donald F. Kuratko, 9 edition Students need to contact school for this book. I will upload class notes on my website before every class.

• Strategic Management Concept and case by Arthur A. Thompson, A. J. Strickland, John Thompson, 11st edition This book is a reference for you to write business plan. You can find this book at book stores around HCM city, order it online or you can download the PPT notes from my website.

4. Course Descriptions:

The Entrepreneurship course focuses on the concepts of necessary steps to create, maintain, modify and market the new business from an entrepreneurial point of view. Students will have a business idea, develop a business plan, find ways to secure financing, and learn marketing techniques.

In this course, the text book covers about 30% knowledge of the course. You will inherit 30% knowledge from my experiences and 40% from my knowledge. Topics covered in this course include: writing a business plan, marketing analysis, break even analysis, executing a business plan, problem solving skills, risk management, negotiation skills, decision making skills, corporate management and project management.

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5. Approach to learning and teaching: As with all courses, what you get out of this course will be the result of what you put into it. To emphasize the importance of this course, your standard of living later in life may very well depend, at least to some extent, on the knowledge you gain in this class. Besides learning how to start a business and write a business plan, you will see other subject areas such as negotiation skills, problem solving skills, risk management, decision making skills etc.. will come to play in this course. This course will employ a variety of teaching methods. The teaching methods employed in this class may not be familiar to you but I seriously believe they will provide you with enough variety to attract your attention and to keep your interest. I view my role as one of a resource person whose primarily responsibility is to facilitate learning rather than to preach to you or try to impress you with the knowledge I have acquired.

I encourage you to expand your intellectual horizons, to speak up in class with your ideas or questions, to study with others in the class and to come see me with any and all thoughts and/or comments you might wish to share.

It is my sincere desire to help you learn about starting up a business and how to manage it; simultaneously, I will share you my entrepreneurship experiences that I earned from my last business that I started up in Silicon Valley, California.

6. COURSE OBJECTIVES AND OUTCOMES

Upon completing this course, students should be able to: • Have knowledge of the context, concepts and process of entrepreneurship • Be able to visualize or recognize entrepreneurial opportunities • Be able to determine the viability or feasibility of a new business concept • Write, execute and critique a business plans • Visualize entrepreneurship as a career and lifestyle option • Problem solving skills • Negotiation skills • Risk management • Decision making skill • Human resource management and conflict resolution • Knowledge of corporate management and project management

7. If you have difficulty with the class

If at any point in time you are having difficulty with the class, I expect you to see me during office hours, make an appointment to see me at a mutually convenient time or call me to discuss problems. I expect specific questions ,"I just don't understand" is not an acceptable question. There is no valid excuse for you not to do well in this class. I am available for you and you feel free to access me.

8. Academic integrity

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Academic dishonesty is a completely unacceptable mode of conduct and will not be tolerated in any forms. All persons involved in academic dishonesty will be disciplined in accordance with the school's regulations and procedures. University procedures concerning about academic dishonesty will be enforced. 9. Disclaimer This course syllabus is my best estimate of the course evaluation, subject matter and topics to be covered; however, changes to any of the items in this syllabus may occur. Students will be notified in class OR on the website of changes to the syllabus. 10. Course outline and schedule

Day Chapter/Topic Activity

Jan 16&17 1. Entrepreneurship: Evolutionary Development—Revolutionary Impact

Introduction and general concept of entrepreneurship

Jan 23&24 2. The Entrepreneurial Mind-Set in Individuals

Project group and help student getting idea for projects

Jan 30&31

3 The Entrepreneurial Mind-Set in Organizations-Corporate Entrepreneurship

Last day of business idea generation, first day of business writing plan guide and assign first assignment.

Feb 6,7, 13&14 Lunar New Year New year break

Feb 20&21

4. Social Entrepreneurship and the Ethical Challenges of Entrepreneurship 5. Innovation: The Creative Pursuit of ideas

Turn in first part of project

Feb 27&28 6. Innovation: The Creative Pursuit of Ideas

Finish correction first part of project and continue work on project

March 6&7

7. Legal Challenges for Entrepreneurial Ventures 8. Sources of Capital for Entrepreneurial Ventures

Turn in first assignment, assign second assignment and continue working on term project.

March 13&14

9. Assessment of Entrepreneurial Opportunities 10. Marketing Challenges for Entrepreneurial Ventures

Working on term project

March 20&21 Midterm Exam

Midterm Exam

March 27&28

11. Financial Preparation for Entrepreneurial Ventures 12. Developing an Effective Business Plan

Turn in second part of project

Continue on term project

April 3&4 13. Strategic Entrepreneurial Growth 14. Valuation of Entrepreneurial

turn in second assignment Turn in third part of project

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Ventures

April 10&11 15. Harvesting the Entrepreneurial Venture Final review on term project

April 17&19 Term project presentation Turn in/presentation term project April 24&25 Term Project presentation Turn in/presentation term project

11. Grade Scale: o Midterm: 20%

o Term project: 50% o Class activities and assignments: 30%

12. Project detail:

Part 1: o General frame work of the project o Idea o Executive summary o Mission and action

Part 2: o Marketing analysis o Company structure and managements

Part 3: Financial analysis (break even analysis) Appendix and references