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subtitle EPF owns a logo but does not “boast” it No highlight neither automatic use of EPF’s identity No internal visual guidelines The logo No matching with other background than white Expensive to print out due many different colours Drab and snowy colours => insecurity No mirror of the organisation’s values Too naïve LOGO Current logo
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‘‘EPF LOGO CHANGE’’subtitle
subtitle
LOGO Current logo
subtitle
• EPF owns a logo but does not “boast” itNo highlight neither automatic use of EPF’s
identityNo internal visual guidelines
• The logo No matching with other background than
whiteExpensive to print out due many different
coloursDrab and snowy colours => insecurityNo mirror of the organisation’s valuesToo naïve
LOGO Current logo
subtitle
• EPF is the umbrella organisation of pan-European patient organisations active in the field of European public health and health advocacy
• Our vision is high quality, patient-centred, equitable healthcare for all patients throughout the European Union
• Our mission is to be the collective patients’ voice at EU level, manifesting the solidarity, power and unity of the EU patients’ movement, and to provide a strong and united patients’ voice to put patients at the centre of EU health policy and programmes.
• Values: Independent, inclusive, equitable, empowering patients, holistic, transparent, patient-centred, non-discriminatory
LOGO About EPF
subtitle
• 2012, graphical transition towards a new identityColourful for positivityStrong to show we are a reliable leader
• 2013 will celebrate the ten years of EPF
LOGO 2012, a transition year
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• Still naïve• Not creative enough and wrong concept
Contrived: it attempted too hard to convey our valuesThe objects were not linked to each otherThe umbrella concept does not work
• We cannot play with words« European Patient’s forum » is too longThe « P » made the word « Patients » not readable It made the logo too wide horizontally
→ Lesson learned: no words, square shaped, simplicity, new concept
LOGO Previous attempts
subtitle
• Be conceptual• Convey our values, motives and objectives• Be recognised, remembered and respected• Indicate we are serious about being successful• Show we are a reliable leadler for patients in the
EU• Last for the ten next years
LOGO Future logo
THE FUTURE LOGO SHOULD:
subtitle
• Simple logo• Nice mix with the name• Modern as reference to
social networks• Mirror of their values
LOGO Future logo
THE EXAMPLE OF BEUC:
THANK YOU FOR YOUR ATTENTION!More information:[email protected]