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ER PRELIST BOOKLET

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Page 1: ER PRELIST BOOKLET
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About Equinox RealtyWhether you are growing a family, just starting out, planning for retirement or need

our help to move, at Equinox Realty, it’s about you.

Our brand is designed to challenge traditional industry concepts with its distinctive,

creative and no nonsense approach. We don’t make big claims and we know

what sells and rents out houses. It’s about strategy, skill, putting in the effort,

negotiating assertively and working persistently with two aims: to sell or rent every

property for the best possible price and delight our clients with unparalleled support

during the process.

We are a socially responsible and ethically aware business, supporting like-minded people and the

local community by building valued relationships.

Where property is about people.

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Selling with Erit...

Start with a handshake finish with a hug™

Erit’s sellers have hired her not only for her competency and

compassion but also for her skills across marketing, negotiating

and managing property refurbishments.

Erit David - Director of Equinox Realty and a licensed real estate

agent, believes that selling real estate is about leadership and

applies her 20 years of property experience and skills as an

intuitive leadership consultant to her real estate practice.

Leadership is about championing change in the face of

uncertainty and selling a property can be a stressful time, she says. Fiercely protective

of her sellers, Erit makes herself available to her clients and believes that continuous

support and providing honest information through each stage makes her sellers feel

confident and at ease, helping them to navigate the real estate market and apply tested

analytical techniques to make sound life decisions.

Erit takes pride in being able to put her clients instantly at ease with her warm, sincere

and professional manner. Operating a boutique service and providing a comprehensive

client support, sees her clients return to her year after year as they move up the property

ladder, buy their family homes or grow their investment portfolio.

experience

Erit has a masters degree in Business Leadership and has had a successful sales career

spanning over two decades. Her background in real estate training and coaching,

hospitality and advertising together with her specialised business qualifications, adds

to her unique communication skills and ability to strategically and creatively market

properties, producing impressive results.

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Choosing the right agent for youWe wish we did, however real estate agents don’t establish market value. The market is

determined when a buyer and seller agree. Our job is to create an opportunity for that

to happen. As tempting as it is, avoid selecting an agent based on price. You wouldn’t

choose your stock broker based on the price of the stock, you choose them based on

their competency and understanding of your needs.

Measuring the value of your real estate agent

Erit’s clients benefit from more than just her property experience and expertise.

A Certified Emotional Intelligence and Myers-Briggs personality practitioner, Erit knows

that selling a home is not just about double-brick and mortar; you’re selling someone

a new life.

“Knowing property is only useful if you also know the people who buy and sell it.”

Negotiation of price & conditions 15%

Signboard 15%

Online marketing 20%

Sales strategy 25%

Buyer & seller expectations management 30%

Marketing analysis & buyer response 15%

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It is important that your

personal expectations are

aligned with the market

conditions. To do this

I will consider your time

and price expectations

and match them with the

market conditions.

Selecting your sales approachChoosing your method of sale based on the current market, is an important

consideration when choosing your sales agent. As your agent, I will consider all the

various methods and trends in relation to your property in order to realise its highest

potential and together we will look at the benefits and disadvantages of each method

so you can make an informed choice.

UNDERSTANDING YOUR

OBJECTIVES

SELECTING THE METHOD

OF SALE

getting it right

for youFINDING

THE RIGHT BUYER

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Marketing options“I pride myself on being a creative and innovative marketeer, and take the marketing of

your property seriously. My aim is to maximise your exposure and minimise your cost.”

All bases are covered by showing and

discussing all your internet, signage,

media, database, window display, flyer

and home open options.

Using the latest techniques in

interactivity, your property can be

featured on my YouTube channel where

potential buyers can virtually walk

through your home. Before they have

even stepped through the door, they are

picturing themselves in the space.

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Keeping the odds in your favour

Questions you may have for me

• When can I expect to sell?

• Does pricing strategy make a difference to the

buyer response?

• Will a signboard make a difference?

• Will home opens sell my home quicker?

and more...

&SOLD HAPPY ™

Twenty years experience

Erit’s real estate career has spanned

over two decades.

Industry thought leader

Leading practice sees Erit sought

out as an industry trainer.

Track record

Erit’s reputation is based on

outperforming the market.

Marketing expertise

An innovator in unique listings,

Erit creates interactive sales tours.

Certified EQ practitioner

Erit’s exceptional sales record is based

on understanding people.

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Preparing your house for sale

Depending on your objectives, I can help you maximise the positive impact a buyer has

by optimising presentation.

Option 1

• I can provide a general overview with simple suggestions

• Do a room by room assessment

Option 2

• Provide qualified tradesmen to quote on any work to be done, electrics, plumbing,

hardware, builders, painters, reticulation, carpets, etc

Option 3

• Courtesy project management on any work to be done

Helping you save time and money

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Service to surprise

Let me knock your socks off

• Feel at ease knowing that you will be kept informed throughout your sales process

• Feel confident that any potential buyer will be dealt with immediately

• Feel comfortable knowing that you will receive honest feedback from the market so

you can make informed decisions

Trust that I am acting in your best interest… always

Erit prides herself on being a ‘conjunction friendly’ agent. That means she will never turn

away a buyer and will therefore always make herself readily available to other agents

who may have buyers for your home.

“I know I’ve done something right when my clients refer me to their family and friends.”

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My guarantee to youI am only happy if you are happy

If at any time you are unhappy with my service and

I cannot address your concerns to your satisfaction,

then I will release you from your selling agreement.

Erit’s sales record allows her

the luxury of working with

clients who share values as

well as aspirations. “Many

of my clients are also my

friends,” she’ll tell you,

“so I choose them carefully.”

Erit

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What Erit’s clients say...Tried the rest - you are the best! Sue and Selwyn

Erit provided us with exceptional service, guidance and advice through the sale of our home. Nothing was too much trouble, and she was available to assist any time. Erit, you have been incredible to us and we were really happy and appreciated everything you did for us! Jason & Kellie

I chose Erit to sell my family home of 15 years as her approach was refreshingly different, she listened to what we wanted and was empathetic to our needs. I questioned some of the aspects of the sale process and in the end it was these aspects that sold our home in under two weeks. Michelle

Having Erit handle the sale of my home meant I could sleep at night - felt total confidence. Shelley

Erit, your service is so much more than a ‘real estate transaction’. From the first conversation about selling and buying, you were an outstanding support, advocate, guide and facilitator. You created a situation of support and creativity in what could be a stressful experience. You are an expert and you have spoilt me for using other estate agents FOREVER! Jenny

Appreciated the enthusiasm and energy applied to the task. At no time did we ever feel we were just another listing. Michael & Gillian

Ruthless efficiency! Thank you! :-) Bruce

You have exceptional ability to pro actively manage the many varied aspects in selling a home, which includes emotional, practical, personal, and financial factors of the process. Your communication skills are excellent and you utilise this in a highly effective manner to deliver a service that is unique and highly valued. Sara

We used Erit for the whole time the property was on the market. She was very in tune with our needs and wishes throughout, adjusting the selling strategy as required. We never felt pressured or uncertain of her approach as she was always prepared to listen and discuss. She was professional at all times and made the process as enjoyable as possible. David & Deb

I recommend Erit David to anyone wanting to sell their home. Erit was very helpful and worked very hard with interested buyers for my home until she found the right buyer for the right price. Thank you very much Erit, you made selling my home a very stress free experience. Joan

Thank you Erit for your professional service. You maintained the highest level of integrity and ethics and were friendly and sincere at all times. We could not have asked for more. Garry & Afro

Thank you Erit for the wonderful experience you have given me, for all the advice, for the professional way you conducted yourself. Rose

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Expertise in all suburbs

Erit David Director

0411 888 336

[email protected]

www.equinoxrealty.com.au