Some important projects and professional accomplishments

Ersun Kutlu

For my personal video-introductionplease visit

http://youtu.be/HYleA0vd5xE

PSD and retail network rollout EU Payment Service Directive, created the

opportunity to develop new retail segments in countries, such as France & Germany

Rolled out 1000+ new retail locations in 1 year

A global project team, including sales, marketing, legal, finance, procurement, AML compliance, credit and collection, operational call centers, due diligence.

westernunionshop.com Online POS merchandising order platform for

retail locations in EU Development with a third party external

marketing & creative agency Performance based point collection system Fully integrated to WU independent agents

enrollment platforms

NGEN strategic project group Systematic approach to planning, approval,

implementation and performance measurement of “yellow shops”

Geo-mapping based selection system Identification of a pan-regional “shop-fitting”

vendor ROI model for pre & post implementation to

be used across the region

BIG strategic project group Cross-functional workgroups to shape

company’s future strategy Worked on profitable customer segmentation

project Deep customer data analysis to identify

customer segments based on behaviors and needs.

Successful pilot campaigns in Switzerland (focusing on safety) and Germany (focusing on accessibility) to test the outcomes

Outsourced field support Identification and management of several

outsourced vendors in EU, to support the roll-out and day2day support of retail locations

Expansion of the field force management platform developed for India, to address EU market needs

ABMT on internet banking and ATM – Garanti Bankası A Western Union’s first : Send and receive

money in minutes, through an agent’s internet banking platform

A full expansion to ATM network, followed by all branches

Success of the project, shaped company’s growth strategy towards Account Based Money Transfer

H2H Integration – Ziraat Bankası Full integration of WU MT technology into

PTT’s core front-end and back-end Activation of 1500+ locations Project completed in 6 months Coordinated WU IT resources, Ziraat

operations team, Fintek project team Biggest market share in Turkey

H2H Integration - PTT Full integration of WU MT technology into

PTT’s core front-end and back-end Activation of 1200+ locations Project completed in 4 months Coordinated WU IT resources, PTT’s IT and

operations team, Koc System project team 2nd biggest market share in Turkey

WUPOS rollout New generation web-based transaction

platform to replace legacy platforms Supporting mobile money transfer Speeding up transaction counter time Aggressive multi-country rollout, to more than

agent 25000 locations Coordination of central and several local

operations teams

Personal assessments

Ersun Kutlu

I always act as a role-model for my team I use feedback constructively without taking it

personally I tend to remain calm and predictable in most

situations, which enhance my ability to build solid relationships with the others.

Comfortable either working as part of a team, or taking the lead when necessary; a strength that I constantly build on.

Very good at brainstorming and developing novel approaches to solving problems

I possess 3 main thinking preferences : Conceptual Analytical Structural

This is found in 5% of general population Tri-modal thinker that can easily empathize

with other ways of thinking profiles (adaptive style)

Excel in abstract thinking but at the same time, prompt & efficient

Easily come up with creative solutions and ideas

Have a similar profile to Steve Jobs