Some important projects and professional accomplishments
Ersun Kutlu
For my personal video-introductionplease visit
http://youtu.be/HYleA0vd5xE
PSD and retail network rollout EU Payment Service Directive, created the
opportunity to develop new retail segments in countries, such as France & Germany
Rolled out 1000+ new retail locations in 1 year
A global project team, including sales, marketing, legal, finance, procurement, AML compliance, credit and collection, operational call centers, due diligence.
westernunionshop.com Online POS merchandising order platform for
retail locations in EU Development with a third party external
marketing & creative agency Performance based point collection system Fully integrated to WU independent agents
enrollment platforms
NGEN strategic project group Systematic approach to planning, approval,
implementation and performance measurement of “yellow shops”
Geo-mapping based selection system Identification of a pan-regional “shop-fitting”
vendor ROI model for pre & post implementation to
be used across the region
BIG strategic project group Cross-functional workgroups to shape
company’s future strategy Worked on profitable customer segmentation
project Deep customer data analysis to identify
customer segments based on behaviors and needs.
Successful pilot campaigns in Switzerland (focusing on safety) and Germany (focusing on accessibility) to test the outcomes
Outsourced field support Identification and management of several
outsourced vendors in EU, to support the roll-out and day2day support of retail locations
Expansion of the field force management platform developed for India, to address EU market needs
ABMT on internet banking and ATM – Garanti Bankası A Western Union’s first : Send and receive
money in minutes, through an agent’s internet banking platform
A full expansion to ATM network, followed by all branches
Success of the project, shaped company’s growth strategy towards Account Based Money Transfer
H2H Integration – Ziraat Bankası Full integration of WU MT technology into
PTT’s core front-end and back-end Activation of 1500+ locations Project completed in 6 months Coordinated WU IT resources, Ziraat
operations team, Fintek project team Biggest market share in Turkey
H2H Integration - PTT Full integration of WU MT technology into
PTT’s core front-end and back-end Activation of 1200+ locations Project completed in 4 months Coordinated WU IT resources, PTT’s IT and
operations team, Koc System project team 2nd biggest market share in Turkey
WUPOS rollout New generation web-based transaction
platform to replace legacy platforms Supporting mobile money transfer Speeding up transaction counter time Aggressive multi-country rollout, to more than
agent 25000 locations Coordination of central and several local
operations teams
Personal assessments
Ersun Kutlu
I always act as a role-model for my team I use feedback constructively without taking it
personally I tend to remain calm and predictable in most
situations, which enhance my ability to build solid relationships with the others.
Comfortable either working as part of a team, or taking the lead when necessary; a strength that I constantly build on.
Very good at brainstorming and developing novel approaches to solving problems
I possess 3 main thinking preferences : Conceptual Analytical Structural
This is found in 5% of general population Tri-modal thinker that can easily empathize
with other ways of thinking profiles (adaptive style)
Excel in abstract thinking but at the same time, prompt & efficient
Easily come up with creative solutions and ideas
Have a similar profile to Steve Jobs