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ESA. European Seed Association. Lobbying activities. Jean-Paul Judson Manager Public Affairs. Outline. ESA: an example of a lobbying organisation Representation Membership Structure Lobbying: what that actually means Lobbying: some examples - PowerPoint PPT Presentation
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ESA
European Seed Association
Lobbying activities
Jean-Paul JudsonManager Public
Affairs
Outline
• ESA: an example of a lobbying organisation
• Representation• Membership• Structure
• Lobbying: what that actually means
• Lobbying: some examples
• A career in public affairs in Brussels
ESA: example of a lobbying organisationRepresentation
Representing the totality of the European seed industry active in research, breeding, production and marketing of seeds
35
national seed associations
(ESA Association Members)
43
direct company members
(ESA Individual Members)
18
associate company members
(ESA Associate Members)
ESA: example of a lobbying organisationMembership
ABO ABV AIC AMSEM ANSEME APROSE APVD
ASPM ANOVE ASSOSEMENTI BDP BSPB CMSSA CSA
DAPB DHSA DSTA EEPES FSTA PdB P.I.N.
Plantum NL P.V.D.O SAM SAS SASTAB SAU SEEMNLIIT
SEMZABEL SS G.I.Z. SSTA Swiss Seed TURKTED UFS VETOMAG
VDPUSÖ
ESA: example of a lobbying organisationMembership
ESA: example of a lobbying organisationStructure
ESA: example of a lobbying organisationStructure
Secretary GeneralTechnical DirectorManager IP & Legal AffairsManager Public AffairsManager CommunicationsAssistants & Reception
Lobbying: what that actually means
« Building influence in a political decision-making process »
Lobbying starts at home
Lobbying is knowledge
Lobbying is part of the process: weak lobby, poor policy
Lobbying is diverse: methods, organisations
Lobbying is managing expectations
Lobbying is not an end in-itself
Lobbying: some examples
Profiling activities (e.g. position paper, events, meetings…): prepare the ground, raise awareness, bring an issue of concern into the scope of policy or legislative developments
Technical activities (e.g. meetings and proposals for amendments…): raising a technical issue in a specific piece of legislation, translating technical specifications into political terms
General positioning (networking, shaking hands, drinking cocktails, attending meetings…): building partnerships and alliances to support your message
A career in public affairs in Brussels
Be flexible on the sector
Look out for strong organisations
Be focused on your role: what you can contribute/ what you want to learn
Be creative: a lot of applications, a lot of lobbyists
Be open: show you want to learn and meet new people
It’s not all about institutions or consultancies
THANK YOU
Jean-Paul JudsonManager Public Affairs
ESA European Seed [email protected]
+32 2 743 28 60