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Esri ® Publications Reach More than 1.3 Million Potential Customers 2020–2021 Media Kit Advertise in the Two Largest GIS Magazines The publication dates for ArcNews and ArcUser are now staggered, letting you reach customers twice as often at new, discounted rates.

Esri Publications · Esri ® Publications Reach More Than 1.3 Million Potential Customers 2019–2020 Media Kit Advertise in the Two Largest GIS Magazines The publication dates for

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Page 1: Esri Publications · Esri ® Publications Reach More Than 1.3 Million Potential Customers 2019–2020 Media Kit Advertise in the Two Largest GIS Magazines The publication dates for

The Evolution of Smart Communities 12

Fostering Economic Growth in Ghana 56

Digital Twin Helps Airport Optimize Operations 16

The Magazine for Esri Software Users

ArcUserFall 2019

Brie� yNoted

See What Others Can’t

And Esri’s Tapestry Segmentation Data Helped Enhance the US Census Bureau’s New Outreach Model

GIS is like the human nervous system. It is intelligent and integrates data from many sources. It helps us understand complexities and then carry out coordinated responses.

With the Response Outreach Area Mapper (ROAM), the Census Bureau can better tailor its messaging to people living in the darker blue areas, which are predicted to self-respond to the census at lower rates.

The Evolution of Smart Communities 12

Fostering Economic Growth in Ghana 56

Digital Twin Helps Airport Optimize Operations 16

The Magazine for Esri Software Users

ArcUserFall 2019

Brie� yNotedEsri Joins GEO as Associate MemberThe Group on Earth Observations (GEO), an intergovernmental organization that works toward advancing open data and promoting sustainability via Earth observations, has invited Esri to join as one of its � rst Associate members. Esri has been involved with GEO for six years, developing interoperability between the Global Earth Observation System of Systems (GEOSS) and ArcGIS Online and opening up access to data between GEO members and Esri users.

HD Map Data Goes Beyond the Automotive MarketA new collaboration with Mobileye, a leading provider of advanced driver-assistance systems software, is bringing the Intel company’s data collection capabilities into Esri technology as native services. Under the agreement, information gathered from vehicles equipped with Mobileye’s vision system will serve as a basis for several new data services in the ArcGIS platform, enabling Esri users to visualize and analyze this real-time, high-de� nition (HD) map and location data.

New Esri R&D Center Opens in SpainEsri recently launched its 16th research and development (R&D) facility in Barcelona, Spain. It is geared toward pioneering applications in 3D design, game engines, and computer graphics.

GIS Day Is Almost Here!November 13, 2019, marks the 20th annual GIS Day, an international celebration in which members of the GIS community show colleagues, students, and the public how to use geospatial technology and why. Find or register an event at gisday.com.

ArcNews Esri | Fall 2019 | Vol. 41, No. 4

At the 39th Annual Esri User Conference, held in San Diego, California, July 8–12, more than 18,000 attendees learned about new geospatial technol-ogy, networked with colleagues from around the world, and shared how they use GIS to foster data-driven change. � e theme of this year’s conference was GIS: � e Intelligent Nervous System, a metaphor built around the human nervous system, as Esri presi-dent Jack Dangermond explained. “� e human nervous system…is intelligent,” he said. “It integrates data from many sources [and]couples that data with logic and reasoning; ethics; values; and in some cases, emotions. And then it carries out coordinated responses.” Sound familiar? Likening the earth to a living organism, Dangermond said that we need something like the human nervous system to create a more sustainable future. We fundamentally need more understanding and collaboration, which GIS is very good at enabling. “It starts with geography, the science of our world,” he said. “Geography helps us see complexi-ties and relationships and patterns. It helps us see holistically and respond more intelligently.”

The Intelligence of GIS Renowned biologist and Harvard University professor emeritus Edward O. Wilson pointed out that GIS is helping us see environmental prob-lems clearly and work together to solve them. Jane Goodall, DBE, added that GIS helps us see hope in the face of enormous challenges, as she discussed continued on page 6

during the keynote conversation she had with Wilson and Dangermond.

See What Others Can’tAt the conference, Esri introduced a new phrase—See What Others Can’t. Many user presentations were woven together in the Plenary Session. Hearing from local governments, including the City of Pasadena; nonpro� t organizations, such as the

continued on page 5

Geospatial Technology Underpins Every Aspect of the 2020 CensusAnd Esri’s Tapestry Segmentation Data Helped Enhance the US Census Bureau’s New Outreach Model

Each decade, the US Census Bureau evaluates and modernizes its enumeration methods. For the 2020 Census, this has resulted in GIS being used in more ways than ever to get the count right. “We’ve incorporated the use of geospatial tech-nology into every aspect of the design for the 2020 Census,” the Census Bureau’s geography division chief, Deirdre Dalpiaz Bishop, said in an interview. “We’ve deployed several key innovations that are going to make it easier and more secure for folks to respond and participate in the census,” said Census Bureau deputy director Ron S. Jarmin at the 2019 Esri User Conference (Esri UC), where key sta¡ members from the geography division presented at the Plenary Session. “We have a team of dedicated, smart geogra-phers who have been working hard over the last several years to develop, deploy, and [test] these [innovations].” � ose “last several years” have been crucial to the upcoming census, according to Bishop. “During

GIS is like the human nervous system. It is intelligent and integrates data from many sources. It helps us understand complexities and then carry out coordinated responses.

With the Response Outreach Area Mapper (ROAM), the Census Bureau can better tailor its messaging to people living in the darker blue areas, which are predicted to self-respond to the census at lower rates.

Esri® Publications Reach More than 1.3 Million Potential Customers

2020–2021 Media Kit

Advertise in the Two Largest GIS Magazines The publication dates for ArcNews™ and ArcUser™ are now staggered, letting you reach customers twice as often at new, discounted rates.

Page 2: Esri Publications · Esri ® Publications Reach More Than 1.3 Million Potential Customers 2019–2020 Media Kit Advertise in the Two Largest GIS Magazines The publication dates for

2020 Rate Sheet, No. 30

� Reaches approximately 800,000 print subscribers

� Targets Esri® software users and prospective GIS customers

� Covers industries that range from local, state, and national governments to private businesses, startups, and nonprofit organizations

� Is the longest-running, continuously published GIS periodical

� Is published quarterly and distributed free of charge to anyone who uses or is interested in GIS

Submission Deadlines

Issue Contract Due Ad Material Due

Spring 2020 January 20, 2020 January 27, 2020

Summer 2020* April 13, 2020 April 20, 2020

Fall 2020 August 17, 2020 August 24, 2020

Winter 2021 November 2, 2020 November 9, 2020

*The Summer 2020 issue of ArcNews will be the Esri User Conference issue. The conference will be held July 13–17, 2020.

Make your space reservations today at esri.com/arcnews or esri.com/arcuser by clicking the Advertising tab.

ArcNews

2020 Rate Sheet, No. 17

� Reaches more than 500,000 print subscribers

� Targets GIS managers, GIS developers, and students of GIS technology as well as GIS professionals

� Focuses on helping users work more productively

� Provides practical information on how GIS and Esri software are used most effectively and integrated with other IT technologies

� Is the only magazine exclusively for users of Esri software

Submission Deadlines

Issue Contract Due Ad Material Due

Spring 2020 February 17, 2020 February 24, 2020

Summer 2020 May 18, 2020 May 25, 2020

Fall 2020 August 24, 2020 August 31, 2020

Winter 2021 November 9, 2020 November 16, 2020

ArcUser

Materials for new advertisements must be submitted to Esri for review and approval. See the Advertising Policies section in this document for details. Esri’s ad review process ensures that all ads are in accordance with current editorial standards and guidelines. If changes are required, all final materials will need to be resubmitted.

Page 3: Esri Publications · Esri ® Publications Reach More Than 1.3 Million Potential Customers 2019–2020 Media Kit Advertise in the Two Largest GIS Magazines The publication dates for

2020–2021 Advertising Pricing (four color)

Insertion rates 1–2 3–4 5–7 8+

Full Page $9,520 $9,050 $8,575 $7,755

1/3 Page $5,190 $4,950 $4,715 $4,400

4" Column $ 375 $ 350 $ 325 $ 300

ArcNews Print Ad Dimensions

Please keep all text and logos at least .25" inside trim. All art sizes are measured in inches.

ArcUser Print Ad Dimensions

2020 Rate Sheet, No. 30

Full Page11.375"w x 14.5"h bleed(10.875"w x 14"h trim)

1/3 PageHorizontal9.875"w x 5"h trim

4" Column Vertical2.344"w x 4"h trim

ArcNews

2020 Rate Sheet, No. 17

Full Page8.625"w x 11.125"h bleed(8.375"w x 10.875"h trim)

1/2 Page Horizontal7.04"w x 4.64"h trim

2020–2021 Advertising Pricing (four color)

Insertion rates 1–2 3–4 5–7 8+

Full Page $7,075 $6,730 $6,380 $6,100

1/2 Page $4,880 $4,640 $4,390 $4,150

1/3 Page $3,930 $3,740 $3,550 $3,015

4" Column $ 375 $ 350 $ 325 $ 300

ArcUser

Are You an Esri Partner?Save an additional 10–20 percent � 20 percent discount for Esri Platinum partners

� 15 percent discount for Esri Gold partners

� 10 percent discount for Esri Silver partners and education advertisers

Special Offers

Buy two full page ads, get one full page ad free.

Save $7,075–$9,520

Buy three 1/3 page ads, get one 1/3 page ad free.

Save $3,930–$5,190

1/3 Page Vertical4.64"w x 6.18"h trim

4" Column Vertical2.236"w x 4"h trim

Please keep all text and logos at least .25" inside trim. All art sizes are measured in inches.

BUY 2 GET 1 FREE

BUY 3 GET 1 FREE

Page 4: Esri Publications · Esri ® Publications Reach More Than 1.3 Million Potential Customers 2019–2020 Media Kit Advertise in the Two Largest GIS Magazines The publication dates for

Copyright © 2020 Esri. All rights reserved. Esri, the Esri globe logo, ArcUser, ArcNews, The Science of Where, @esri.com, and esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners.

G773728

Electronic/Digital Media � Files are accepted via email or on CD or DVD.

� Please contact the advertising coordinator at [email protected] for instructions on how to send large ad files.

� To ensure quality, your ad should be accompanied by a color Matchprint proof.

� A secure repository for large files is available upon request by emailing [email protected].

Graphic File FormatHigh-resolution PDF and EPS files are preferred, with all fonts and links embedded. High-resolution TIFF files are also accepted. (For any other format, contact the Esri publications advertising coordinator prior to submission.)

Image Files � All files must be created at 100 percent size and at 300 dpi

or better.

� Color ads must be saved using only CMYK color values.

� Black-and-white ads must be in gray scale.

� Send files in the correct dimensions. No need for any printer marks—but if included, please keep them outside the bleed area.

Printing Process � ArcNews and ArcUser magazines are printed on a heatset

web press and are designed in Adobe InDesign CC 2020 (Macintosh).

� A keyline will be placed around ads at the publisher’s discretion.

Advertising AgreementAdvertising is accepted subject to the terms and conditions that are stated in the agreement for advertising in Esri news publications and can be found at esri.com/arcnews and esri.com/arcuser on the Advertising tab.

Review/ApprovalAll advertising is subject to publisher approval. Esri’s ad review process ensures that all ads comply with current editorial standards and guidelines.

All organizations must be preapproved before they may advertise in any Esri publication. Prospective advertisers should forward information about their company and the products or services that they intend to promote to [email protected].

Esri Trademark and Logo GuidelinesAdvertisers in Esri publications are authorized to use certain emblems and other trademarks and service marks owned by Esri. Please contact the Advertising Department at [email protected] for the Esri trademark and logo guidelines when designing ads for placement in Esri publications. Utilizing those guidelines will ensure that you are using Esri trademarks, service marks, logos, and emblems legally, thereby streamlining the ad approval process. A sample layout showing proper trademark usage is available on the Partners Only website at partnerportal.esri.com or upon request.

Use only the emblems and/or software logos you have been authorized to use just once in each advertisement. Do not alter them in any way.

Your company’s word and/or design marks should appear as big as or larger than the Esri authorized emblem and/or software logos.

The trademark symbol only needs to be used once, after the first appropriate use of the word mark, in a document. At the end of a document (at the bottom of the page, in type smaller than other text), add an attribution for any Esri trademark used. An example follows: Esri trademarks provided under license from Esri.

Please direct any questions to [email protected].

Information in this document is subject to change without notice.

Mechanical Requirements (print ads) Advertising Policies

ArcNews + ArcUser

Advertising Sales and InformationPlease address all questions concerning mechanical requirements, material deadlines, and shipping to the following:

Esri Advertising 380 New York Street Redlands, California 92373-8100 usa

[email protected]

esri.com/advertise