ESSEX & HERTS LEOPARDS · ESSEX & HERTS LEOPARDS SPONSORSHIP PACKAGES 2019/20 Essex & Herts Leopards 4 The following season saw Leopards again collect the Division One runners-up

ESSEX & HERTS

LEOPARDS

SPONSORSHIP

PACKAGES 2019/20

@EHLeopards

@EHLeopards

@EHLeopards

www.leopardsbasketball.co.uk

https://www.instagram.com/ehleopards/

https://www.facebook.com/EHLeopards/

https://twitter.com/EHLeopards

http://www.leopardsbasketball.co.uk/

ii

TABLE OF CONTENTS

History Of The Club ............................................ 3

Honours ................................................................. 5

1. Sponsorship options .................................... 6

2. Title Sponsor .................................................. 7

3. Club sponsor ................................................ 8

4. Matchday Sponsor ........................................ 9

5. Matchball Sponsor .......................................10

6. Player Sponsor ............................................ 11

7. Social Media/Outreach .............................. 12

Current Sponsors & Partners ........................ 13

www.leopardsbasketball.co.uk


ESSEX & HERTS LEOPARDS

SPONSORSHIP PACKAGES 2019/20

Essex & Herts Leopards 3

HISTORY OF THE CLUB

With 25 years of history behind, Leopards Basketball is one of the most recognisable names in the British

game. The original club spent nine years in the British Basketball League, winning the league title twice

and the National Cup once. They also went a couple of USA tours, reached the Cup final twice and the

play-off title game on two occasions as well as finishing third in a world international tournament where

they defeated the champions of Brazil and a side containing NBA legends Magic Johnson and Chris Mullen.

When financial problems forced them to withdraw from the BBL in the summer of 2003, supporters of

the Big Cats put together a rescue plan and eventually bought National League Division One side Ware

Rebels (who were also on the verge of folding) and Essex & Herts Leopards were born. The new club

initially split their home games between the Brentwood Centre (which had become the club's home during

their final years) and Wodson Park in Ware. It took only 18 months for the new Big Cats to taste success

as they won the National Cup with a 75-71 victory against Reading Rockets, watched by a 6,000 crowd at

the NIA Birmingham.

Now called London Leopards, they continued to be one of the top clubs in Division One, and a link up with

Barking Abbey Academy saw them finish as league runners-up in 2011. All previous successes were

exceeded the following season as Leopards celebrated a treble, winning the National Cup in January

before adding the Division One League & Play-Off crowns after winning 27 of their final 28 games. The

2012/13 campaign saw the renamed Essex Leopards win the one piece of silverware that eluded them

the previous campaign as an overtime thriller against Tees Valley Mohawks saw them win the National

Trophy.




The following season saw Leopards again collect the Division One runners-up medals and they went one

better in 2015 as they against won the National League title. The 2016/17 season provided mixed fortunes

for the Big Cats. A thrilling 86-84 home victory against Manchester Giants saw them record their first

BBL Trophy victory having regularly competed in the competition since 2015, but an injury crisis saw

Leopards plummet for the Division One table, and a heart-breaking 83-82 loss at Lancashire Spinners

in their penultimate game resulted in relegation for the first time in the club's history.

Under coach Thomas Baker, the Big Cats returned to the top flight immediately and overcame a poor

start back in Division One to re-establish themselves with a seventh place finish. The summer of 2019

saw Leopards re-establish their partnership with Oaklands College in St Albans and - having also played

at Goresbrook Leisure Centre, Basildon Sporting Village, Southend Tennis & Leisure Centre, Barking

Abbey and Harlow LeisureZone, the Big Cats have restored their original Essex & Herts prefix and will

split their home games between the Brentwood Centre and Oaklands.

The future looks bright for The Big Cats, in recent months the club have re-established themselves as

playoff contenders in Division One and with the announcement on partnerships that include Oaklands

College, Dynamic People Ltd and A-Z Basketball, the club is looking for more sponsors to come on board

and be part of an exciting future. To see how your organisation can be part of this please contact the

club General Manager Dave Ryan on 07828 470015 or email the club at [email protected]

For more information visit the club website on: www.leopardsbasketball.co.uk

mailto:[email protected]





HONOURS

ESSEX (& HERTS) LEOPARDS

Division One regular season champions 2011/12, 2014/15. runners-up 2010/11, 2013/14

Division One play-offs winners 2011/12

National Cup winners 2005/6, 2011/12

National Trophy winners 2012/13

LONDON/ESSEX LEOPARDS

BBL regular season champions 1996/97, 1997/98

National Cup winners 1996/97.runners-up 1998/99, 2000/01

BBL play-offs winners 1996/97




1. SPONSORSHIP OPTIONS

• Title – TBC dependent on package negotiated

• Club – TBC dependent on package negotiated

• Matchday – £125

• Matchball – £60

• Player – £100

• Court Board Advertising all season – £250

• Programme Advertising all season – £100

• Sponsor a Leopard in the Community – £500




2. TITLE SPONSOR

A Title Sponsor will benefit from the following:

• Name and Logo on playing kit.

• High profile advertising throughout the season both courtside and in

the game programme.

• Four boards on the court and a full page programme advert together

with logo on cover, Sponsor would need to provide their courtside

advertising.

• Extensive website advertising.

• Social Media Shout Outs,

• 10 complementary tickets to each home game.




3. CLUB SPONSOR

A Club Sponsor will benefit from the following:

• High profile advertising throughout the season both courtside and

in the game programme.

• Two boards on the court and a full page programme advert

together with logo on cover, Sponsor would need to provide their

courtside advertising.

• Extensive website advertising.






4. MATCHDAY SPONSOR

A Matchday Sponsor will benefit from the following:

• A full page programme advert together with logo on cover,

• MVP Presentation.

• Photograph with the Team.

• Match Report Mention.


• PA Announcements throughout the game.





5. MATCHBALL SPONSOR

A Matchball Sponsor will benefit from the following:

• A full page programme advert together with logo on cover,

• Signed game ball

• Match Report Mention.







6. PLAYER SPONSOR

A Player Sponsor will benefit from the following:

• Name beside player in programme and on website.

• Photograph with player.



• Signed Picture with “your” player.




7. SOCIAL MEDIA/OUTREACH

As a club Leopards have always had a strong following across our social media platforms. On Facebook

we have over 1,600 page likes, and our posts regularly reach 1,500 people with an engagement rate of

33% according to Facebook statistics. In the month of May our post reached in total 5000 people with

engagements of around 1,500 generating new page links and content viewed across the world.

On Twitter we recently hit over 2,000 followers and our posts often have over 500 impressions

according to Twitter statistics. We have seen this grow at a steady rate across the season and we look

forward to seeing this increase further.

Having been relatively new to Instagram, we have seen a sharp increase of the last couple of years this

was helped when we took over our Governing Bodies Instagram page for a weekend leading up to our

cup semi-final against Solent Kestrels last season. We are close to reaching 500 followers on Instagram

and have been recognised as one of the fastest growing basketball clubs in our division with an average

of 10% increase a month on Instagram across the season.

Our games are videoed and shared on Krossover, an American analytics software company, thanks to a

deal that our Governing Body has which allows teams to upload game footage for it to be broken down

and analysed to provide game stats and footage that is shared across the country, making the league

more competitive and it also provides a wider platform for us to market ourselves within.

The club is committed to growing our social media and outreach programmes and potential investors

would see their organisations benefit from a wide audience that the club currently operates in. Come

and join us on our journey and see the power that Basketball and Leopards can have in helping your

organisation grow.




CURRENT SPONSORS & PARTNERS

Documents

ESSEX & HERTS LEOPARDS · ESSEX & HERTS LEOPARDS SPONSORSHIP PACKAGES 2019/20 Essex & Herts Leopards 4 The following season saw Leopards again collect the Division One runners-up