Intel Confidential — Do Not Forward

Estratégia de Inovação Intel do Brasil

August,19 2014

Energy (O&G, Smart

Grid)

Transport(Smart Cities, Health, Retail,

Agrobiz)

Education(Devices,

Content and Infra)

BRAZIL INNOVATION FRAMEWORK

FOCUS ON FEW VERTICALS Address Issues of National Relevance

& Develop New Markets

ENABLE KEY HORIZONTALSDrive Sustainable Comp Advantage

& Innovation Powerhouse Brand

Ecosystem

Software

Research

PC Client Group Intel Confidential

VISION: Building a Brazilian System Design Capability

Taiwan/PRC ODMs

96%

MNCs/LOEMs

Brazil IDHs

Brazil OEMs/MNC Local Products

Export Brazil IDH Designs

Today’s Picture Near Future

PC Client Group Intel Confidential

Brazil Ecosystem Enabling Strategy1. Enable Stable &

Future Looking Supply Chain

• Technology Introduction

• Partner Matchmaking

• Brazil Component Database

• Demand-Supply Alignment

2. Build Design Capability &

Innovation Foundation• Training (9

mos/year)• Project (6~9

mos/year)• Customer

Matchmaking• PC & other Brazil

industry adoption

3. Create Innovative Designs with Brazil

IDHs• Using learned

knowledge to deliver Local Innovative designs• Medical Devices• IOT Agriculture• Local Tablets & PCs

Intel is committed to support Brazil supply chain by enabling design

capability with Brazil IDHs

PC Client Group Intel Confidential

Independent Design House (IDH) Enabling Program

Training Project

IA Referenc

e Systems

• Intel Technologies & Platforms• ID, Board, Platform & System

Designs• Validation & Debug• Manufacturing Process• UX Development & Adoption

• Product Definition• Industrial Design• Chassis Manufacturing• Board Schematic & Layout• Debug & Validation • Weekly Intel Team Support

Partner w CNI+GOVT+OEMs to Transfer of Technology, Knowledge & Skills to Brazil IDHs

PC Client Group Intel Confidential

Benefits•Bring computing “design capability” to Brazil IDHs through transfer of technology, knowledge & skillsets

• Service Brazil PC & manufacturing sectors with products designed & prototyping in Brazil

• Scale capability to support other Brazil industries & potentially to oversea companies

•Build foundation for future innovation development

IDH Enabling Program is a game changer opportunity for Brazil OEMs

& Industries

PC Client Group Intel Confidential

September 24th & 25th @ SENAC, São Paulo

PC Client Group Intel Confidential

Independent Design House (IDH) Enabling Program

PC Client Group Intel Confidential

Successful Results with Asia ODMs

Started with board design then to system level proficiency

Evolved to usage model

innovations

10

NUMA ECONOMIA DIGITAL

11

NUM PAÍS EM QUE O GOVERNO CRIA MERCADOS...