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    Ethics Ethics Greek word Ethika or Ethos referring to

    character

    Broadly referring to principles of conduct governinggroups or individuals and trying to distinguishbetween: Right / Wrong

    Good / Bad

    Proper / Improper

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    Definitions BE is a form of applied ethics that examines ethical

    principles and moral or ethical problems that arise

    in a business environment System of moral principles applied in the

    commercial world

    Moral principles concerning acceptable and

    unacceptable behavior by business people andorganizations or corporations

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    Continued.. B E is a normative science as a branch of

    philosophy, it is concerned with norms of human

    conduct Not empirical like physics and chemistry

    Not formal like math and logic

    Ethical decisions are real life and not theoretical

    They have an impact on people, society, culture,economy, ecology etc.

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    History of Ethics 6th Century BC Pythagoras founded Orphism

    5th Century BC Socrates and Pluto

    4th

    Century BC Aristotle Nicomachean Ethics Propagated theories of Virtues essentially Good Habits

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    Continued.. 3rd Century BC Romans developed theory of

    Stoicism, with principles like:

    Nature is orderly and rational Man should endure and renounce worldly goods and

    trappings

    All other religions also had their own theories of

    ethics Pre-Christian Zoroastrianism, thenChristianity, Hinduism, Jainism, Islam, Buddhismand Sikhism

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    History of Business Ethics 1960 Ralph Nader raised issue of consumer safety

    from unsafe automobiles

    1965 - Unsafe At Any SpeedWatergate scandal, Vietnam war

    Sale of defective material

    Illegal political contributions Discrimination and reverse discrimination

    Trade union tyrannies

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    Continued..Purpose of business?

    In an economically free andcompetitive society, excessive self-interest by one will be checked by

    that of other

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    Ethics anyone??

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    MoralityTerm synonymous with Ethics

    Represents a code of conductSeems ideal

    Is more personal than ethics

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    Continued..Can be applied to social contexts

    E.g. Prohibition against takinghuman lives in the form of:

    Mercy killing

    AbortionsWars

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    Stages of Moral Development Pre-conventional morality:

    Self focus and self interest

    Forms of punishment, obedience and relativity Conventional morality:

    Group focus and pressure of expectation ofgroup from person

    Forms of interpersonal concordance, and lawand order

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    ContinuedAutonomous / Post-conventional morality:

    Universal focus

    Impartial orientationForms of universal ethical stance and self

    sacrifice

    Development of different individuals atdifferent stages and rates

    Implications for managers

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    Adam SmithAdam Smith on ethics and morality:

    Why do humans behave in generousand noble ways?

    It is due to reason, principle,

    conscience, the human within thequiet judge and arbiter of ourconduct

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    Peter DruckerPeter Drucker:

    What is important is that management

    realizes that it must consider the impactof every business policy and action uponsociety. It has to consider whether the

    action is likely to contribute to its stability,strength and harmony

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    Moral ResponsibilityWho is responsible for unethical conduct in

    business?

    3 Views: 1. The employee who made the unethical

    decision

    Corporations dont make decisions, people do

    Therefore, the people who made the unethicaldecision should be held responsible

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    Continued..2. The corporation

    Employees decisions are made in the contextof corporate policies, corporate norms,organizational structure, and corporateculture

    Therefore, the corporation as a whole shouldbe held responsible

    3. Both the corporation and the employeesinvolved

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    Continued..Does the following reduce moral

    responsibility?

    True ignorance of fact Ignorance due to negligence

    Ignorance of ethics

    True inability to do anything else

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    MNCs MNC entry into less developed countries:

    One nation cannot control them as they operate inmultiple locations

    Behave more immorally in less developed countries

    Exploitation of natural resources in host country

    Exploitation of labor in host country

    Changes in culture of host country Luring host country nationals into buying products they

    cannot afford

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    Nature of Business Ethics Ethics is omnipresent; at the same time, there is no

    ethics that is universally accepted

    Business ethics decisions could be clear or gray.

    Ethics is unstructured. Value systems and ethicalpractices differ from society to society

    Decisions are ethical if they result in benefit to

    larger society and are unethical if they result inbenefit to self only

    Decisions are ethical if they are proper, good, fair,just, right and equitable

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    Case Study Wal-Mart Founded in early 1960s by Sam Walton in Rogers,

    Arkansas

    Publicly traded in 1970 More than 5000 stores all over the world, with

    more than 3000 in the US

    138 million people shop at Wal-Mart each week

    Has had a single minded strategy of Everyday LowPrices

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    Continued..Account for:

    Being the single largest US importer from China

    30% sale of all household goods domestic products, inthe US

    Largest private employer in the US

    Single largest employer in 25 US states

    Controls costs through leveraging buying power asthe worlds largest retailer and by controlling laborcosts

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    Continued.. Benefits to all:

    Stockholders financial benefits

    Employees jobs Consumers low prices

    Businesses benefits through supplying to Wal-Mart

    Beliefs of Sam Walton respect for individuals,

    service to customers and striving for excellence

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    Continued.. Flip side:

    Least admired corporation

    Has been charged with manipulative pricing and

    marketing Control of labor costs through paying only minimum

    wages

    Very less healthcare benefits provided as an employer

    Charged with illegally requiring workers to workovertime without pay

    Has been charged with employee discrimination

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    Continued.. Has been charged with employing illegal immigrants to

    keep labor costs low

    Has been responsible for closing down small time

    businesses in smaller towns who find it difficult tocompete on basis of prices

    Harms suppliers by making them bid for low pricesagainst each other reverse auction. Suppliers then

    need to outsource to keep costs low so that they cansupply to Wal-Mart

    Significant contributor to practice of sweat-shops

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    Need for BEProtect interests of those related to business

    Check malpractices

    Create an identity associated with ethics

    Make people conscious about their rightsand responsibilities

    Increase customer confidence

    Avoid exploitation

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    Factors influencing BEPersonal code of conduct and

    behavior

    Standards of superiors

    Corporate policies

    Countrys ethical climate

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    Ethical DecisionsMost ethical decisions have long range

    consequences

    They have multiple alternativesThey involve trade off between cost incurred

    and benefits received

    They have mixed outcomesThey are voluntary actions

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    ThalidomideDeveloped by a German

    pharmaceutical companyGrnenthal

    in the 1950sWas found to act as an effective

    tranquilizer and painkiller and wasproclaimed a "wonder drug" forinsomnia, coughs, colds and headaches

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    Continued..Also, the wonder drug was found to be effective on

    morning sickness; so thousands of pregnant womentook it to relieve themselves of morning sicknessduring the first 2 trimesters of pregnancy

    In the late 1950s and early 1960s, more than 10,000children in 46 countries were born

    with deformities such as phocomelia as aconsequence of thalidomide use

    Early research findings not taken seriously enough

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    Continued..US had not permitted the drug due to

    inadequate testing, but pregnant women

    vacationing in Europe had access to it.Free samples distributed to physicians

    ethics issue.

    In 1968 Chemie Grnenthal executives weretried for involuntary manslaughter

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    Continued.. By this time the company stated that Thalidomide

    was not recommended for use during pregnancy assuch

    The qualifying term obstetrics was employed.

    It was used in hindsight to strengthen theargument that doctors would interpret the word to

    mean either the final stage of pregnancy or fromconception to delivery

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    Corporate ResponsibilityResponsibility towards shareholders:

    Safety of investment

    Maximizing dividends

    Participation in management

    Information to shareholdersRetaining public image

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    Continued..Responsibility towards consumers:

    Production as per requirement

    Prompt and adequate serviceCo-operation

    Adequate research and development

    Testing of products Innovation

    Improvement

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    Continued..Responsibility towards workers / employees:

    Fair wages

    Security

    Opportunities for development

    Proper working conditions

    Trade union rights

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    Continued..Responsibility towards community and

    Government:

    Abide by laws and regulationsCooperation

    Improvement of community standards by

    spread of education and through otherhelp

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    Drivers of CSREthical consumerism

    Globalization and market forces

    Social awareness and education

    Laws and regulations

    Crisis and consequence

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    CSR ConcernsPurpose of corporations is to maximize

    returns of shareholders

    CSR with questionable motives BP, BritishAmerican Tobacco and McDonalds

    Reeks of corporate hypocrisy and insincerityas companies claiming to promote CSRsimultaneously engage in harmful activities

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    Types of EthicsPhilosophical Foundations of Ethics:

    Ethics is a brainchild of philosophy

    Philosophy is a study of thoughts andmorality

    Ethics:

    Normative ethics

    Meta ethics

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    Normative and Meta EthicsNormative ethics tries to discover

    criteria or rules with which moral

    judgments can be made howought one act, morally speaking?

    Meta Ethics tries to look at what isright and what is wrong; or what isgoodness and bad

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    Normative TheoriesNormative ethics has the following theories:

    Relativism

    Teleological theories

    Egoism

    Utilitarianism

    Deontological theories

    Immanuel Kants Categorical Imperative

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    Relativism Relativism:

    Ethical standards must be regarded as relative to

    and dependent on individual and society No action can be judged right or wrong or good

    or bad by a universal standard that applies to allpeople at all times

    Cultural relativism says that no standards canjudge morality of a particular culture

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    Relativism Continued..This approach ensures that we

    acknowledge diversity and are ready to

    face the challenges of it professionallyIt is the opposite of ethical absolutismwhich holds that morally right behavioris cross cultural and holds good acrossall kinds of society

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    Teleological theories Teleological theories:

    Derived from the Greek word Telos meaningEnd.

    Teleological theories determine rightness andwrongness of actions by looking at the end ofthe action

    The ends or consequences of an act determinewhether an act is good or evil

    It is consequentialist in nature

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    Continued..Egoism:

    If the good produced issupposed to benefit only

    the agent of action, then itis Egoism

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    Continued..Utilitarianism:

    The good produced should benefit

    maximum number of peopleJeremy Bentham, an English

    Philosopher, and legal and social

    reformer, gave the concept of Utility tothe world

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    Continued..His basic principle was that:

    The right act or policy was that; which

    would cause "the greatest good for thegreatest number of people",

    Also known as The Greatest HappinessPrinciple", or The Principle of Utility

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    Continued..It is the idea that the moralworth of an action is solelydetermined by its contributionto overall utility; i.e. its

    contribution to pleasure orhappiness among maximumpersons

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    Continued..Traditional Utilitarianism holds that an

    action is right from an ethical point of

    view if and only if the sum total of theutilities produced by that act is greaterthan the sum total of the utilities

    produced by any other act the agentcould have performed in its place

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    Continued..Which thereby means that only one action

    is right

    Immediate and foreseeable cost and benefitanalysis of each action needs to be takeninto consideration

    That alternative that produces the greatest

    sum total of utility must be chosen as theethically most appropriate action

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    Case Study Ford PintoLate 1960s US cars manufacturerswere in danger of being overshadowed

    by Japanese car makers Lee Iaccoca, then President , of Ford

    ordered engineers to build a car thatwas not to weigh an ounce over 2,000pounds and not cost a cent over $2,000.

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    Continued.. Normal time for a car from conception to

    production is 43 months

    Pinto was brought to the shopfloor in 25 months

    Testing after design and initial production revealeda serious defect in the placing of the gas tank

    Design required the gas tank to be placed behind

    the rear axle, where it became vulnerable to beingpunctured in case of a rear end collision ofmorethan 30 miles per hour, possibly burning thetrapped passengers

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    Continued.. Production was none the less, continued on

    grounds that: Design met with all applicable legal and governmental

    standards then Government regulations required that the gas tank

    remains intact in case of a rear end collision of less than20 miles per hour

    Ford Managers felt that the car was comparable in safetywith other cars in the same segment

    Cost benefit analysis showed that it was more beneficialto go ahead with production

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    Analysis of cost benefit Cost:

    Autos to be produced 12.5 million

    Cost of design modification - $11 per unit

    Total cost - $137 million

    Statistical Data:

    Modification would prevent loss of:

    180 burn deaths valued at $200,000 each 180 injuries valued at $67000 each

    2100 cars valued at $700 each

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    Continued.. Benefits:

    In monetary terms, the modification would have thebenefit of preventing losses with a total value of $49.15

    million

    Argument is that it is not correct to spend $137million of societys money to provide a benefit that

    was valued at $49.15 million This is a utilitarian view of cost benefit analysis

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    Continued..After about 60 deaths in the following decade and

    numerous burns cases, and lawsuits involvingmillions of dollars, Ford recalled 1.5 million units

    of the car in 1978 In February of 1978, a California jury created a

    nationwide sensation when it awarded the record-breaking sum of $128 million in a lawsuit

    stemming from a Pinto accident. This one lawsuitwas three times what Ford executives andengineers had estimated their final cost would be.

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    Problems of Measurement Measuring utility is in itself a challenge

    How can the utilities that different actions havefor different people be measured and compared?

    Some costs and benefits are intractable tomeasurement like value of health and life

    Some costs and benefits cannot be immediatelyand reliably predicted

    What is a cost and what is a benefit?

    Who and how do we measure the value of noneconomic goods love, beauty, freedom etc.?

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    Illustration: Using low wage foreign workers in response to

    price competition

    Retaining market share by decreasing capital

    cost Laying off some US workers in the process and

    retaining some

    Refusing to use low wage foreign workers mightend up in a situation where US workers also arelaid off and foreign workers dont benefit in anycase, for whom the income might be essential

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    Deontological TheoriesDerived from the Greek word Deon

    meaning obligation or duty

    It is an approach to ethics that judgesthe morality of an action based on theaction's adherence to a rule or rules

    Deontologists look at rulesand duties

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    Immanuel Kants TheoryTo act in the morally right way, people must

    act from duty

    It was not the consequences of actions thatmake them right or wrong but the motivesof the person who carries out the action

    The highest good must be both good initself, and good without qualification

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    Continued..Those things that are usually thought to be

    good, such as pleasure, intelligence etc. fail

    to be either intrinsically good or goodwithout qualification

    Nothing in the world - indeed nothing even

    beyond the world - can possibly beconceived which could be called goodwithout qualification except agood will.

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    Continued..There are some moral rights and duties that

    all human beings possess, regardless of any

    utilitarian benefits that might arise out ofthem

    Categorical Imperative:

    Everyone should be treated as a freeperson equal to everyone else

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    Continued.. First formulation of Kants Theory of CI:An action is morally right for a person in a

    certain situation if, and only if, the persons

    reason for carrying out the action is a reasonthat he or she would be willing to have everyperson act on, in any similar situation

    Universalizabilitythe persons reasons for acts

    must be reasons that everyone could act on, atleast in principle

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    Continued..Second formulation of Kants Theory of CI:

    An action is morally right if, and only if, in

    performing that action, the person doesnot use others merely as a means foradvancing his interests, but also respects

    and develops their capacity to choosefreely for themselves

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    W D Ross Duty of beneficence: A duty to help other people

    (improve conditions of others)

    Duty of non-maleficence: A duty to avoid harmingother people.

    Duty of justice: A duty to ensure people get whatthey deserve.

    Duty of self-improvement: A duty to improveourselves.

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    Continued.. Duty of reparation: A duty to recompense

    someone if you have acted wrongly towards them.

    Duty of gratitude: A duty to benefit people whohave benefited us.

    Duty of promise-keeping: A duty to act accordingto explicit and implicit promises, including the

    implicit promise to tell the truth.

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    Rights and JusticeUtilitarianism is unable to deal with moral

    issues related to rights and related to justice

    Some utilitarian actions which are deemedto be morally right, actually violate peoplesrights or could be unjust to some

    By engaging in utilitarian acts, corporations

    might snatch away the right to information,choice etc. of people

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    Concept of RightRight is an individuals entitlement to

    something

    Legal rights: Entitlements that are derivedfrom the legal system permission orempowerment to act in a specified way

    Moral rights: Entitlements that are derived

    from moral systems that people have justby the virtue of being human beings

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    Continued..Features of rights:

    Rights are correlated with duty

    Rights provide individuals with autonomyin pursuit of their interest

    Rights provide basis for justification ofactions

    Utilitarianism defies the Rights theory

    While looking at maximum utility to many,it takes away the rights of some

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    Case Eli LillyEli Lilly a pharmaceutical giant, was

    founded in 1876 in Indiana, by a chemist

    Crucial contributions are mass productionof penicillin and super-specialization inpsychiatric medicine

    Innovations fruit flavoring of medicinesand sugar coating of pills

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    Continued..Testing of drugs is a situation which

    contradicts itself:

    FDA requires drugs to be tested onhealthy humans to determine side effects

    Healthy humans will not offer themselves

    as subjects to untested drugsTest subjects can die, suffer from organ

    failure or damage etc.

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    Continued..Eli Lilly discovered a large number ofvolunteers willing to take untested drugs at$85 per day plus free food and shelter

    Source was homeless people taking refuge inshelters, soup kitchens etc

    Tests running for several months ensured all

    three for these peopleTests provided enormous benefit to society

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    Continued..Participants needed to give informed

    consent

    The people whom Eli Lilly had chosenwere mostly illiterate, so even if theyhad signed a consent form, they had no

    clue what they were getting into

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    Justice and FairnessThese are essentially comparative terms

    They are concerned with comparative

    treatment is given to members given when:Rules and laws are administered

    Benefits and burdens are distributed

    Punishment is decidedGroups are in competition or cooperation

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    Types of justiceDistributive justice:

    Concerned with sharing burdens and

    benefits with members of a society Individuals who are similar in all respects,

    relevant to the kind of treatment in

    question, should be given equal / similarbenefits and burdens, even if they aredissimilar in other irrelevant respects

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    Continued..Justice as equality Egalitarianism:

    Every person should be given exactly

    equal in terms of burdens and benefitsJustice as contribution Capitalist:

    Benefits and burdens should be

    distributed according to the value of thecontribution the individual makes to thesociety, task, group etc.

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    Continued..Justice based on needs and abilities Socialism: Burdens should be distributed according to

    abilities and benefits according to peoples

    needsJustice as freedom Libertarianism:

    Any distribution of benefits and burdens is just,if it is the result of individuals freely choosing toexchange with each other the goods each personalready owns

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    Continued..Justice as fairness Rawls Theory:

    Principle of equal libertyeach personsliberties must be protected from invasion

    Principle of difference steps must be taken toimprove the position of the most needymembers of society

    Principle of fair equality of opportunityeveryone should be given an equal opportunityto qualify for more privileged positions insociety

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    Retributive JusticeJustice of blaming or punishing a person for wrong

    actions

    People cannot be held morally responsible forwhat they do out of ignorance or inability

    There should be certainty before punishingabout the person being actually wrong

    Punishment should be consistent andproportioned to the wrong

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    Compensatory JusticeJustice of restoring a person what he / she

    has lost when wronged by someone

    Compensation should happen only whenthe action causing the harm wasdeliberate and wrong

    The persons action was the real cause ofharm

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    Building a Good Society Society is a dynamic and ever changing body Base level classification is Warrior Society and

    Industrial Society

    As industrialization and economic activitiesincrease, previously warring countries need to becooperative with each other

    Modern society free movement of monetarycapital, physical capital and intellectual capital

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    Continued..Businesses therefore need to be wise aboutinstituting changes which benefit onlythemselves

    Extreme concentration on own survivalcould lead to a self defeating scenario ofconsumers lacking means to buy products

    and enjoy services It is therefore in the best interest of a

    business to build a good society

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    Continued..A good society is a just society where

    everyone shares burdens according to

    capability and benefits according tocontribution

    As Gandhiji puts it: it is a society where the

    poorest of the poor are just as happy as therichest of the rich

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    Organizations Organizations do not exist in isolation, but operatewithin an environment of:

    Investors

    Suppliers

    Customers

    Government

    Competitors Employees

    General Society

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    Continued..Every action that an organization performsis bound to have an effect on someone

    Businesses face ethical decisions in mereexistence through:

    Choice of product or service

    Labor management

    Advertising and promotions

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    Continued.. Finally, businesses do a cost-benefit analysis andtake most decisions depending on the result of

    weighing factors against each other

    Businesses are more amoral than immoral

    Their existence boosts economy, and actions stirsociety

    Adherence to ethics does not matter, but violationis noticed

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    Types of Business Ethics General Business Ethics: Corporate social responsibility

    Moral rights and duties between a company andits shareholders

    Ethical issues concerning relations betweendifferent companies

    Leadership issues corporate transparency Misuse of ethical policies as marketing

    instruments

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    Finance and Accounting:Creative accounting

    Misleading financial analysis

    Insider trading

    Executive compensation

    Bribery / facilitation payments

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    IPR / Knowledge and skills

    Patent and copyright violation

    Employee raiding / poaching

    Bio-prospecting and bio-piracy

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    Human Resource Management Discrimination on basis of age, gender, caste,religion, disabilities

    Illegal Unionization / union busting

    Issues affecting privacy of employee surveillance

    Whistle blowing

    Fairness of contracts

    Compromise on occupational safety and health

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    Sales and Marketing:Anti-competitive practices dumping, exclusivedealing, price fixing, product tying etc.

    Advertising attack ads, harmful products

    Marketing strategies bait and switch, viral,spamming

    Black and gray markets

    Marketing in schools

    Marketing in vulnerable groups

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    Production: Production of defective, addictive anddangerous products

    Production and environmental effect pollution, carbon emissions etc.

    New technologies genetic modification,radiation due to microwaves and mobile phones

    etc. Product testing ethics animal testing and

    testing on economically backward groups

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    C S RCorporate Social responsibility (CSR), alsoknown as CorporateResponsibility, Corporate

    Citizenship, ResponsibleBusiness, Sustainable ResponsibleBusiness (SRB), or Corporate Social

    PerformanceForm of self regulation integrated into

    business models

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    Continued..A business is expected to take on responsibility for theimpact of its activities on the environment,consumers, employees,

    communities, stakeholders and all other members ofthe public sphere

    CSR-focused businesses should proactively promotethe public interest by encouraging community growth

    and development, and voluntarily eliminatingpractices that harm the public sphere, regardless oflegality.

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    Continued..Essentially, CSR is the deliberateinclusion of public interest intocorporate decision making, andhonoring of a triple bottom line

    People, Planet and Profit

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    Drivers of CSREthical consumerism

    Globalization and market forces

    Social awareness and education

    Laws and regulations

    Crisis and consequence

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    CSR Benefits

    Human Resource benefits by ensuringan identity to potential recruits

    Risk mitigationBrand differentiation

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    CSR ConcernsPurpose of corporations is to maximize

    returns of shareholders

    CSR with questionable motives BP, BritishAmerican Tobacco and McDonalds

    Reeks of corporate hypocrisy and insincerityas companies claiming to promote CSR

    simultaneously engage in harmful activities

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    Criticism Thomson-Reuters columnist Chrystia Freeland has

    called CSR a fetish encouraged by thephilanthropies that feed off it, and funded by the

    corporate executives who find that it serves theirbottom line.

    Consumers have been willing to pay more and buy

    more from companies with a CSR halo

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    Unit 3 Globalization & Ethics

    Globalization describes an ongoing

    process by which regional economies,societies, and cultures have becomeintegrated through a globe-spanning

    network of communication andexecution.

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    De - territorialisation

    Globalisation is the increasingand progressive eroding of the

    relevance of territorial bases forsocial, economic and political

    activities, processes andrelations

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    Continued..

    Free flow of :

    Goods and services

    Labor and people

    Capital

    Technology

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    Some policy changesPromotion of free trade:

    Elimination of tariffs, creation of free trade zones

    Reduced transportation costs, especially for ocean shipping.

    Reduction or elimination of capital controlsReduction, elimination, or harmonization of subsidies forlocal businesses

    Creation of subsidies for global corporations

    Harmonization of intellectual property laws across majorityof states

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    Because of that: Increasing level of uncertainty in the following

    areas:

    Consumer demand for goods and services

    Supply of inputs, resources and services

    Government policies

    Nature of relations among countries

    Indirect repercussions of globalization like terrorism,nuclear wars, bio-warfare, global warming, diseases etc.

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    Globalization and Ethics Globalization has brought forth ethics issue more

    Organizations attain a competitive edge due to ethicalpractices

    Companies need to deal with ethics as one of thebackbones of corporate strategies

    Realization that being ethically proactive is better thanethically reactive

    Value creating strategies are being recognized as USPs;more than products and services

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    Global Ethical Issues Global business strategies - Absolute against relative

    Business being conducted in the same way everywherein the world, Or, Changing business practices according

    to the geographical location Bribery and corruption

    Human rights

    Consumerism

    Safety and environmental issues

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    Global Businesses Should:As part of ethics;

    Have ethics policies or mandates

    Appoint ethics officers to ensurecompliances

    Routinely have ethics audits

    Require suppliers to participate in theethics programs

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    Continued..Encourage suppliers and self to not to

    participate in any human or employment

    rights abusesSupport and respect human rights

    Encourage and promote diversity in

    organizations

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    Ethics Policy:

    A statement pertaining to ethicalconduct of employees and organization

    Setting of expectationsOffering guidelines on handling ethical

    issues

    Creating awareness about ethics

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    It should be:Given unequivocal support of topmanagement through word and

    exampleExplained in writing and verballywith reinforcement

    Doable and easy to understand andperform

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    Continued..Monitored with routine inspections

    for compliance and improvement

    Backed by clearly statedconsequences in cases ofdisobedience

    Should remain neutral and non-sexist

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    Global Good Society Environmental perspective

    Take care of finite resources

    Encourage innovation in new material development

    Invest in research

    Economic

    Concentrate on long term sustainability instead of shortterm profits

    Social

    Social responsibilities of business

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    Continued.. UN Millennium Development Goals

    Eradicate extreme poverty and hunger

    Promote gender equality and empower women

    Reduce child mortality

    Improve maternal health

    Combat AIDS, Malaria and other such diseases

    Ensure environmental sustainability

    Develop global partnership for development

    Unit 4 - Moral Issues in

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    Business

    Environmental Protection:

    Role of industry and business in the

    overall degradation of ecology andenvironment is large

    Clean air and unpolluted water arebasic human rights, which so manypeople do not get

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    Continued..The activities generally considered harmful

    and their repercussions are:

    DeforestationBurning of fossil fuel

    Leading to depletion of ozone layer

    Increase in pollution Unexplained phenomenon like acid rain

    Global warming

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    Fossil FuelFossil fuels are fuels formed by natural

    processes such as anaerobicdecomposition of buried dead organisms

    Typically, coal, petroleum, natural gas

    Fossil fuels are non-renewable

    resources because they take millions of yearsto form, and reserves are being depletedmuch faster than new ones are being made

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    Continued.. The burning of fossil fuels produces around 21.3

    billion tonnes of carbon dioxide (CO2) per year, but itis estimated that natural processes can only absorb

    about half of that amount, so there is a net increase of10.65 billion tonnes of atmospheric carbon dioxide peryear

    Carbon dioxide is one of the greenhouse gases that

    enhances radiative forcing and contributes to globalwarming, causing the average surface temperature ofthe earth to rise

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    Continued..Agriculture:

    Over grazing

    Over cropping Soil erosion

    Increased ground water salinity through

    depletion

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    Continued..

    Chemical, manufacturing, oil, metalprocessing, automobile industries

    Smoke and emissionCombustion of fossil fuel

    Air pollutionWater pollution

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    Continued.. Ground pollution through dumping toxic waste

    Releasing effluents into oceans and rivers

    Usage of fertilizers

    Harm to food, water, fish and animal life

    Poisons entering human food chain throughedibles

    Increase in respiratory diseases

    Increasing number deformities at birth owingto pollution levels

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    Continued..Pollution

    Pollution is defined as the contaminationof our living environment i.e. air, earthand water with human intervention ofsubstances that in turn cause harm tohuman beings and the environment

    Usually considered relative in nature

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    Causes of PollutionNatural factors like volcanic eruptions,

    floods, dust storms etc.

    Rising population putting pressure onnatural and man-made resources

    Indiscriminate and unplanned growth

    of citiesUse of motorized vehicles

    Industrial activities

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    Other related issues:

    Renew ability of resources

    New discoveries in resources

    Resources being used faster thatcreated

    Extinction of species in fish, plants andanimals

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    Role of Business Business and industries need to play a crucial and

    pro-active role in environment protection:

    Use of pollution control in factories

    Improve methods and techniques of productionthereby minimizing waste and scrap

    Use of eco friendly technology

    Production of eco friendly products Proper enforcement of governmental laws and

    regulations

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    Continued..Proper safety measures set and adhered to

    Thorough maintenance of material

    Training to workersEnvironmental audit

    Funds, tree plantations etc.

    Environment related internationalcompliances

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    Social Accounting Standards Responsibility for impact on society

    Set up of certain standards:

    Green Globe Certification for sustainability inenvironmental, cultural and CSR issues

    ISO 14000 for environment management

    Social Accountability International SA8000 for

    labor and working conditions