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ETI 204Translation of Texts on Media and
Communication
Wordplay in headlines and advertising slogans
Wordplay in headlines • Çekiç güç kurtardı• Bush not out of the woods• Rubber industry bounces back• Mumps outbreak swells• Bingo hall worker B-10 and robbed • Bell’s name doesn’t have a familiar ring for many voters• Iraqi head seeks arms• (Pope) Benedict names a flock of new cardinals• Dumb and dumber: are Americans hostile to knowledge?• When in roam… (article about the cost of making cell
phone calls overseas)• Sleepless Knights at Haunted Castle• "Sew What?" ask Clothes Manufacturers• Witch Halloween Costume Is For You?
Some common forms of wordplay• Palindrome• Oxymoron• Mondegreen • Chiasmus• Antanaclasis• Double entendre• Pun• Daffynition• Spoonerism• Portmanteau• Backronyms
Palindrome
Words or phrases that read the same forwards and backwards
RadarRacecarNever odd or even A Toyota's a ToyotaDammit, I'm mad
Some palindromes use words as units rather than letters.
Fall leaves after leaves fall.
Oxymoron Contradiction in terms, consisting of two words which normally have opposite meanings
pretty ugly extensive briefingvirtual reality detailed summaryact naturally sharp curveoriginal copy random order friendly fire Hell's Angels minor crisis by reason of insanitydown escalator thunderous silence True Lies cruel kindnessdeafening silence only choice
Oxymoron: a dumb bovine?
Ever noticed that it's simply impossible to find seriously funny oxymorons online? The only choice is to ask one of those paid volunteers at the library – the ones in the long-sleeved T-shirts – for an original copy of some obviously obscure documents that were found missing amongst some paperwork almost exactly one hundred years ago.
Mondegreen• The mishearing or misinterpretation of a phrase as a result of
near-homophony, in a way that gives it a new meaning.• 'Scuse me while I kiss this guy (from a lyric in the song "Purple
Haze," by The Jimi Hendrix Experience: "'Scuse me while I kiss the sky").
• 1987 series of commercials for Kellogg's Nut 'n Honey Crunch was based on a joke in which one person's declaration that breakfast will be "Nut 'N' Honey" is misheard by another person (or persons) as "Nothing, honey," who then becomes upset at the prospect of being offered no breakfast.
Chiasmus Phrase that conveys its meaning by repetition with terms of the phrase reversed“...ask not what your country can do for you–ask what you can do for your country!”
from John F. Kennedy’s inaugural address in 1961
“What counts is not necessarily the size of the dog in the fight–it’s the size of the fight in the dog.”
from Eisenhower’s speech in 1958
“Well, it’s not the man in your life that counts, it’s the life in your men.”
from Mae West in 1933
“You forget what you want to remember, and you remember what you want to forget.”
(Cormac McCarthy, The Road, 2006)
"Never let a fool kiss you--or a kiss fool you."
"Bad men live that they may eat and drink,whereas good men eat and drink that they may live."
—Socrates (fifth century B.C.)
ChiasmusImplied chiasmus (from other well-known phrases):
“Time’s fun when you’re having flies.” (Kermit the Frog)
A hangover is the wrath of grapes.The waist is a terrible thing to mind.
Phonetic chiasmus (existing between the syllables of different words):
“Champagne to our real friends, real pain to our sham friends!” “Why do we drive on a parkway and park on a driveway?”
AntanaclasisPhrase consisting of a word or phrase with a different meaning each time
“Your argument is sound ... all sound.”Benjamin Franklin
(The meaning of "sound" first appears to be "solid" or "reasonable"; in its repetition, it means something very different, "all air" or "empty.")
“If you aren’t fired with enthusiasm, you will be fired with enthusiasm.”
Vince Lombardi
People on the go . . . go for Coke.advertisement for Coca Cola
If you don’t look good, we don’t look good.Vidal Sassoon advertising slogan
If we do not hang together, we will hang separately Benjamin Franklin
Double entendreA figure of speech in which a phrase is understood in either of two ways—the first (more obvious) meaning is straightforward, while the second meaning is often risqué or ironic.
Çocuğunu sevmeyen el kaldırsın
Drunks Get Nine Months in Violin Case
Squad helps dog bite victim
Hannibal Lecter: I do wish we could chat longer, but... I'm having an old friend for dinner. Bye.
Stolen painting found by tree
Local High School Dropouts Cut in Half
“If I said you had a beautiful body, would you hold it against me?
Bellamy Brothers song
PunWords or phrases chosen for their humorous effect, involving substitution of one meaning, sound, spelling, and so on, for another
Time flies like an arrow. Fruit flies like a banana. To some - marriage is a word ... to others - a sentence. The price of shingles is going through the roof. Women who wear $200.00 perfume obviously are known to have no
common scents. Too many spiders in your house can turn it into a no fly zone.I was struggling to figure out how lightning works; then, it struck me.Santa’s helpers are subordinate Clauses.Sign at a deer crossing: The Buck Stops HereA zoo had a camel with no humps named 'Humphrey.'
DaffynitionFunny definitions of words that sound like one or more other words
• propaganda: a gentlemanly goose (proper gander) • avoidable: what a bullfighter tries to do (avoid-a-bull) • intense: where campers sleep (in tents)• dilate: exceed average life expectancy (die late) • pasteurize: too far to see (past your eyes)• dandelion: A fashionably dressed big cat (dandy lion)• alarms: what an octopus is (all arms) • information: how geese fly (in-formation) • crick: the sound that a Japanese camera makes.
SpoonerismSpoonerisms are words or phrases in which letters or syllables get swapped. This often happens accidentally in slips of the tongue (as in tons of soil for sons of toil)
The term originates from the Reverend Spooner, who is well known because of a speech problem: he used to mix up the first couple of letters of words, sometimes creating strange sentences.
One of the most famous spoonerisms attributed to him is when he told a student off because he had 'hissed the mystery lectures' when he meant to say 'missed the history lectures'.
“Three cheers for our queer old dean Victoria!”
Runny Babbit: A Billy Sook: the last children's book by Shel Silverstein.
Portmanteau
• a word created by fusing two words to combine the meaning of both words. This wordplay was invented by Lewis Carroll in “Jaberwocky”.
• spork (spoon + fork)• bit (binary + unit)• skort (skirt + short)• motel (motor + hotel)
Backronym• Acronym: scuba: self-contained underwater breathing
apparatus• A backronym either takes an existing word and makes an
acronym out of it, OR creates a phrase to meaningfully connect to a particular word.
• • The “Amber Alert,” for example, is a broadcast system used
by the US Justice Department when a child goes missing; it stands for “America’s Missing: Broadcast Emergency Response,” which came from the name Amber Hagerman, a little girl who was famously kidnapped in 1996.
• Golf : Gentlemen Only, Ladies Forbidden (not a real acronym because golf doesn’t actually stand for anything).
Real Headlines
Champion bows out (on defeat in an archery competition)
Head on the nail (on someone who got a head injury on a nail–the original idiomatic expression is to ‘hit the nail on the head’ means to come up with an answer to a problem)
Titanic leaves a sinking feeling (from a review of the film based on the cliché ‘a sinking feeling’, meaning “mounting dissappointment)
Seven’s deadly sins (a poor review for a restaurant named ‘Seven’)
Gathering no moss (a documentary about Mick Jagger)
Real HeadlinesA Brief History (title of a National Geographic documentary on
the history of underwear)
Science friction (about an argument between scientists and the British government on the topic of mad cow disease)
Return to Gender (about a reoccurrence of sexual harassment in London post offices)
The Man Who Went Oui Oui On A Plane (about French film star Gerard Depardieu urinating in front of passengers on a Paris-Dublin flight)
Actual Headlines on Nintendo WiiWhen Nintendo released the Wii media had a bit of fun with the gaming console's name. Here's a sampling of headlines from newspaper stories Wii wordplay:
• Gamers Wii bit excited• Are Wii Ready? • Gamers Go Wii Wii Wii All the Way Home• No Wii for Mii... for now :(• Wii Will, Wii Will Rock You.• Come On Over and Wii'll Play!• To Wii or not to Wii, that is the question!
Pun in Advertising• Clients enter, save and return!• A dairy tale come true!• “Pack-ed” with shelf confidence!• Rio-lize your dreams!• Eiffel in love with Paris!• In a podiatrist's office: "Time wounds all heels." • In a veterinarian's waiting room: "Back in 5 minutes.
Sit! Stay!" • At the electric company: "We would be delighted if
you send in your payment. However, if you don't, you will be."
• At an optometrist's office: "If you don't see what you're looking for, you've come to the right place."
• Someday you might be sitting on a small fortune! (fashionable young furniture maker)
Hürriyet 28 Şubat 2008
Ayı “Bal”ı Sevdi
60. Berlin Film Festivali’nde Semih Kaplanoğlu’nun filmi ‘Bal’ hem ‘Altın Ayı’yı, hem de bağımsız jüri birincilik ödülünü aldı.
TOKİ’ye büyük ‘1’ şok
TOKİ'nin Bala'ya yapacağı konutlara bir kişi müracaat etti
Bu habere bir tek Muammer Güler
• Muammer Güler: 'Polisin önleyici kolluk yetkileri en az olan ülke biziz...'
Way to glow, Jennifer
Jennifer Aniston sparkles as she steps out at last night’s premiere of her movie The Break-Up.
England to bleat France ...says psychic sheep
A psychic sheep, Sonny Wool, has predicted that England will triumph against France in the rugby World Cup this weekend
Doughnut chain is Kreme of the crop
Doughnut chain Krispy Kreme’s sweet taste of victory as it trumps Tesco in a customer satisfaction survey
Naomi is one Elle of a model
Supermodel Naomi Campbell was the star of the show at the Elle Style awards as she picked up the Outstanding Contribution award.
In an article is about global warming(The Economist)
It’s getting unbearable
Many Say Neigh to Denver’s ‘Blue Mustang’
“Blue Mustang,” a sculpture at Denver International Airport. Ed Andrieski/Associated Press
Pace. Space. But Oh, That Face.
The 2009 Acura TL is comfortable and spacious, but the futuristic styling of the front end doesn't fit.
Translate the following headlines• 1. “Silahlara van minute!” from Radikal columnist
Koray Çalışkan’s article in reference to the 7.2 earthquake in the Turkish city of Van on October 23, 2011.
• 2. “Controversy brews over Olympic beer” headline on Heineken, a mass produced Dutch lager, being chosen as the official beer, instead of a traditional British beer, for the London Olympic Games.
Translate the following headlines• 3. 'Otterly' Adorable Stranded Sea Otter Pup Finds
New Forever Home (from news about a sea otter pup that was rescued after being found stranded in Southern California)
• 4. Stop! Things to do before you dye (from news that recommends doing research and finding the right person before committing to a new hair color)
