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BuildingCommunitiesOur CSRin Action

Etisalat Helping Build Communities

Celebrating diversity and helping shape the future

Etisalat is a global company that takes to heart the cultures, traditions and ways of life in all the markets in which we operate. Our connection with our customers across the world runs deeper than mere business associations. We are committed to helping shape and build communities, and improving livelihoods and aspirations for the future. We believe that our success can only follow the success of the people and economies we actively support.

While our services and technologies keep customers connected, we also have initiatives that keep people safe and healthy and open doors for learning and exploring new opportunities. We help people develop their businesses, enhance relationships, build new friendships, come up with fresh ideas and keep abreast of rapid changes.

Our Corporate Social Responsibility (CSR) programme is centred on education, environment and health, including special needs. Through our many initiatives we share the hopes and dreams of the communities where we work, as well as help overcome problems and adversities that hinder or prevent progress, wellbeing and happiness.

We hope you enjoy this booklet which showcases some of our most recent projects. The momentum behind our CSR programme will continue to build in line with the societal needs of our changing world.

ContentsA message from our Chairman 2

Messages from Etisalat leaders 3

About us and our international operations 4

CSR at Etisalat 10

Education 14

Environment 22

Health 28

Special needs 32

Our other programmes 36

“There are many ways to measure success, but a truly successful organisation is one that shares its rewards - in and with the communities around them. For this reason, I believe that corporate social responsibility is an integral part of our success.”

Mohammed OmranChairman

“At Etisalat, we contribute to lives through the development of education and the protection of our environment. These are our keys to a healthy future, and form the core of our concerns. By building these elements into our goal, making life better for everyone we come into contact with has become a reality.”

Essa Al Haddad Group Chief Commercial Officer

“Operating companies not only enable reach through telecommunications deployment and development, but also through a firm and active belief in corporate social responsibility. Whether reaching many or a select few, social responsibility enables, touches, and changes the equations of many lives.”

Ahmad Abdulkarim JulfarGroup Chief Executive Officer

“We are very proud of Etisalat employees who volunteer their time and efforts to shape the future of lives around the globe. Their contributions have saved patients with cancer-related illnesses, malaria, and kidney failure. Their efforts have made a considerable impact on the environment, and on those who had no access to education or safe water. These employees are a source of pride for our organisation.”

Ahmed bin Ali Group Senior Vice President, Corporate Communications

A message from our Chairman Messages from

Etisalat leaders

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About us and our international operations

Company snapshot

Etisalat is the largest telecommunications provider in the Middle East and the third largest corporation in the Gulf (GCC countries). With a market value of approximately $23B (USD) and annual revenues of over $8.7B and aiming to be ranked among the top 10 operators in the world.

Our operations span 18 countries across the Middle East, Africa and Asia. The cultural diversity, insights and experiences of both our customers and employees is impressive. In total, our customer base exceeds 155 million. While we have about 53,000 employees, our wider network of business partners, suppliers and part-time workers involves about 2 million people worldwide.

Being a bold and innovative leader has always been important to our company. For nearly 40 years, Etisalat has helped the UAE sustain its position as the region’s hub for business, trade and foreign investment by providing reliable and high quality services. Etisalat is considered one of the industry’s pacesetters by providing the latest technologies first, thus powering the UAE into the Top 10 Nations List.

A pioneer in next-generation networks, we are now deploying a nationwide fibre optic system across the UAE. We operate the Middle East’s largest LTE network and have just launched 4G mobile services in the UAE and Kingdom of Saudi Arabia.

‘Green’ technologies are an increasing focus for us and we are delivering numerous initiatives such as smart building technologies, the latest Machine-to-Machine (M2M) solutions and alternative power. Our infrastructure meets the highest international standards – one of our targets is to reduce carbon emissions and energy consumption of our fibre optic network by over 80% and 70% respectively.

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International operations

1996: Thuraya Ownership 28%

Thuraya offers products that are designed for the satellite broadband and maritime communications sectors, and its third satellite will soon allow it to reach two-thirds of the global population. Thuraya currently covers the Arabian Gulf, Red Sea, Mediterranean, Arabian Sea, North Sea, Baltic Sea, substantial parts of the Atlantic and Indian Oceans, and international waters in most of the emerging Asia Pacific region.

1999: Zantel (Zanzibar)Ownership 65%

Zantel introduced broadband services, and provides coverage to nearly most of the cities of Zanzibar. Zantel continues to offer value-added services and state-of-the-art technologies over its premium network.

2004: Etihad Etisalat Mobily (Kingdom of Saudi Arabia)Ownership 27.45%

Mobily’s expanded network reaches nearly 94% percent of the population of Saudi Arabia, with its extensive network of 23 stores and 104 franchised sales outlets. Within three years of launching, Mobily won the ‘Best New Service’ award at the Telecom World Awards Middle East (2007) and the accolades have continued year on year.

It is the fastest network in the world and Mobily successfully introduced the first 3G and LTE networks in KSA.

2004: Canar (Sudan)Ownership 89%

Canar has steadily increased its customer base in the Sudanese fixed telecom market, and today enjoys 58% overall market share in Sudan. It grew over 50% in 2007 alone, through the launch of several new products for both individuals and businesses such as the Tayman+ package for voice mail, and Canar Go package for wireless broadband.

2005: Atlantique Telecom (AT) (West Africa) Ownership 100%

Atlantique Telecom (AT) was Etisalat’s first venture into the promising West African market, and currently operates under the brand Moov in Benin, Togo, Niger, Central African Republic (CAR), Gabon, and Côte d’Ivoire (Ivory Coast).

2005: Pakistan Telecommunications Company Limited (PTCL) (Pakistan)

Ownership 23%

With a population of over 162 million, Pakistan is one of Etisalat’s most promising markets with projected coverage in over 4,500 cities, towns and villages, as well as all major national highways. Investments to improve wireless networks through Ufone, the launch of Broadband Pakistan, and enhanced cable TV services position PTCL as one of the leaders in the Pakistani telecom market. PTCL operates its mobile business under the brand Ufone which appeals largely to the youth market.

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2006: Etisalat Misr (Egypt) Ownership 66%

Etisalat Misr was launched to meet the diverse needs of the Egyptian market, and was soon responsible for introducing mobile television, high speed internet access and advanced video services in the country. It was recognised as ‘Best New Entrant 2007’ in the domestic marketplace for its advanced services, customer care, and superior network coverage. More recently, Etisalat Misr added BlackBerry® to its service portfolio.

Etisalat Misr had recorded (help me here, I need a word) the first video call in the history of Egypt.

2007: Etisalat Nigeria (EMTS) (Nigeria)Ownership 40%

Through an agreement with EMTS, Etisalat provides integrated telecommunication services in Nigeria, one of the most strategically important markets in Africa. With the largest population in the region and a strong economic growth, it is ideally placed for significant synergies with other Etisalat operations in West Africa.

2007: Excelcomindo (Indonesia)Ownership 13%

Excelcomindo is a leading mobile service provider in Indonesia which owns and operates an extensive fibre optic network. Consumers benefit from the latest technologies including triple band mobile networks to access different frequencies.

2009: Etisalat Lanka (Sri Lanka)Ownership 100%

Etisalat Lanka (Tigo Sri Lanka) is Sri Lanka’s first cellular network and is the second-largest mobile phone operator with over 3.3 million subscribers. Consumers benefit from an all-IP, state of the art network which enables high speed internet access as fast as 21Mbps and higher. It is also the first operator to introduce Android tablets and mobile devices to the market. The company has built its success on acquiring a license to offer 3G in addition to the 2G services provided to the company earlier.

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CSR at Etisalat

CSR VisionTo have a positive and meaningful impact on the people and the communities in which we operate.

CSR MissionWe provide socially responsible products and services that keep people connected and stimulate sustainable growth and progress. And we share in the lives and journeys of our customers through our many initiatives that advocate Education, Environment and Health, including Special Needs.

CSR StrategyBusiness for Social Responsibility: The Etisalat Group’s CSR Strategy seeks to achieve commercial success in ways that honour ethical values and respect people, communities, and the natural environment. It is uniquely dependent on the careful planning and selection of relevant socio-economic factors to help develop and sustain the growth of the communities in which we operate.

Approach and Commitment: To achieve our CSR goals and objectives we empower and engage with our many stakeholders based on two-way interaction and support. Our strategies forge solid relationships between us, our stakeholders and our partners so that we can together serve our communities better.

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Focus on building the future.

Etisalat is building the future of telecommunications, with a focus on benefiting all sectors in every community we serve.

Education: Advancing Society Thoughts

EducationThe door to the future

We believe that education is a basic right for all and is the key to advancing both thought and society. It is instrumental to achieving socio-economic development. By encouraging education through various initiatives, we are laying the foundation for a better tomorrow. In 2011, the Etisalat Group witnessed major achievements through our educational initiatives.

Etisalat UAE:

Supporting and inspiring the country’s future ICT leaders has been a long-term commitment for Etisalat UAE, with numerous large-scale programmes and partnerships dedicated to youth.

A key partnership with the UAE Ministry of Education, called Ayaadi, was announced in October 2011. Essentially the programme provides technology such as internet access and broadband to schools and learning centres. This follows the ongoing success of Etisalat’s BT Innovation Centre at Khalifa University which inspires the UAE’s students by promoting world-class research, technology transfers, research training and open innovation. By providing the technology infrastructure for the centre, Etisalat ensures the continuation of industry collaboration with various UK and UAE based government organisations, and research-active academic institutions and on new generations and education.

Etisalat launched an e-Bookstore and e-Library as a trial project with Huawei Technologies Co. at the Khalifa University of Science, Technology and Research (Kustar). Students and faculty members were able to experience and enjoy hundreds of titles in both print and audio, free of charge. They could access lecture and laboratory notes and other e-resources from smart devices such as PCs and mobile phones.

Deals were signed with the heads of various educational institutions across the UAE to ensure technology related studies are sustained with adequate literature on the subject. Providing infrastructure to schools is also a key focus. A cooperation pact with the UAE’s Ministry of Education sees Etisalat provide government schools with IP/MPLS internet connectivity and technical support services. By working with UAE’s National Research and Education Network (NREN) - also known as Ankobut - Etisalat provides dedicated internet access to higher education institutions, connecting students to international research networks.

The company continues to increase and improve mobile learning tools by conducting workshops with leading establishments and by partnering with innovative e-education companies.

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Etihad Etisalat Mobily:

Mobily awarded more than 100 doctors with scholarships to study specialised organ transplantation at one of Spain’s most prestigious universities. The initiative greatly strengthens specialised medicine and surgery in KSA bringing new hope to the disadvantaged.

Etisalat Nigeria:

Etisalat Nigeria adopted three new ‘Schools for Life’ in the state of Lagos - Akande Dahunsi Memorial High School, Osborne Road Ikoyi and Edward Blyden Primary School. This came after their earlier adoption of Okesuna Lagos Island School and Rabiatu Thompson Primary School Surulere. The programme directly helps students and teachers by refurbishing

Excelcomindo (Indonesia)

XL has made great progress with its two integrated programmes, Komputer Untuk Sekolah (KUS) Computers for Village Schools and Internet Sehat (Healthy Internet). The five-year KUS programme donates computers to local schools, trains teachers on computer use and provides free internet access. A special guide on how to use the internet wisely has also been produced. Since launching three years ago, KUS has reached over 30,000 students across 187 schools in Indonesia.

Pakistan Telecommunications Company Limited:

PTCL has partnered with the Government of Punjab to improve the quality of education in rural areas. Its state-of-the-art Wireless Bridge Technology provides internet across six schools in three cities. The company also provides high speed DSL internet connectivity to the Punjab Government’s Daanish school system. Future plans to extend DSL internet to schools will continue PTCL’s efforts to help Pakistan’s most unprivileged children.

facilities, rebuilding classrooms, installing water treatment systems or boreholes and providing new teaching equipment and materials.

The company has also set up scholarships for high achieving students in the fields of electrical engineering, computer sciences and management.

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Etisalat Afghanistan:

Etisalat Afghanistan continues to support the Women’s Counsel which aims to enlighten women and improve and strengthen their socio-economic status. A great number of development activities have been instigated through the association resulting in positive change for women and families.

Etisalat Sri Lanka:

Etisalat provides numerous educational opportunities for Sri Lankan children. The company sets up Knowledge Centres in some of the most deprived and deserving schools in Awissawella, Padukka, Mahagoda Ahangama (Galle) and Hopton. The centres make reading materials readily available for the students to assist their learning and academic growth.

Atlantique Telecom:

Etisalat’s West African operations (AT) have also adopted several schools to improve education standards for students and provide needed infrastructure. Knowledge Centres have been built to provide students with easy access to educational materials and to foster opportunities for research and development.

Thuraya:

Thuraya has partnered with UNICEF to advocate and raise awareness about child education rights. Numerous successful campaigns have been activated as a result. For example, on the 22nd anniversary of the Convention of the Rights of the Child, Thuraya sent an SMS message to all of its consumers to reinforce its commitment to unprivileged children across the globe.

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Transformative

A critical change agent in the future economic development of the world’s most dynamic regions. We rewrite the economic equations that govern the success of businesses and communities.

Environment:Preserving environment for generations to come

ENVIRONMENTSustainable environment for generations to come

Like many organisations, Etisalat is working to streamline internal processes in order to reduce carbon footprint. We also have numerous other CSR projects aimed at protecting the environment and improving conditions where people live.

Etisalat UAE:

One of the most notable projects of 2011 is a joint initiative between Etisalat and Pacific Controls - the Emirates Energy Star Project - which will significantly reduce the UAE’s carbon footprint. The UAE has a significant carbon footprint due to unabated energy consumption that is currently creating immense ecological, social and environmental pressure. The project harnesses Etisalat’s ICT-enabled M2M (Machine-to-Machine ) technology to reduce energy consumptions in organisations and improve energy efficiency in buildings. The aim is to reduce the country’s carbon

footprint by at least 20% by 2015. The Emirates Energy Star project is held under the patronage of the UAE Ministry of Water and Environment and its first phase has already seen a large number of government entities participate.

Etisalat UAE has been working on recycling campaign in the UAE since 2007 and has since collected 450 tons of electronic waste. In 2011 itself it recycled more than 136,650 papers and cardboards which have all been safely disposed of in specialist factories.

This programme is widely regarded as a success and has been cited in numerous environmental and CSR conferences.

Several eco-projects were launched in 2011 including tree planting around Etisalat offices and stores. The eBilling initiative was accelerated during 2011 to enable customers to opt for paperless billing. Etisalat currently saves more than 16 tonnes of paper each year whilst also achieving some cost savings.

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Etisalat Sri Lanka:

The largest CSR initiative undertaken by Etisalat Sri Lanka in 2011 was the Sonduru-Diriya project to recycle marketing waste. The self-employment project has been set up in rural villages, empowering local women to use recycled materials to produce environment-friendly grocery bags. Run by small groups of women, the project has not only created gainful employment for many, but also created new growth opportunities.

Etisalat also helped establish disaster management centres in the flood affected districts of Anuradhapura, Pollonnaruwa, Badulla and Akkaraipaththu.

UAE

Etisalat UAE has been working on recycling campaign in the UAE since 2007 and has since collected 450 tons of electronic waste. In 2011 itself it recycled more than 136,650 papers and cardboards which have all been safely disposed of in specialist factories. This programme is widely regarded as a success and has been cited in numerous environmental and CSR conferences

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Commitment to community.

Etisalat builds and maintains the future platform for communities, not just telecommunications networks. We commit to doing it right.

Health: Transforming global health education and empowering communities

HEALTHEquipping and empowering people

Under the initiative of ‘Protecting the Nation’ the Etisalat Group hopes to address various issues that affect the health and well-being of both individuals and communities in the countries in which we operate.

Etisalat UAE:

In February 2011, Etisalat and Ericsson signed an agreement to deploy the Remote Patient Monitoring System for UAE doctors to monitor the health of patients remotely via the internet. By using medical sensors and communication devices, doctors and nurses can measure electrocardiography (ECG), spirometry, blood pressure, pulse rate and oxygen saturation.

Etisalat Nigeria:

Etisalat Nigeria has partnered with Malaria Foundation International (MFI) to educate people on malaria prevention and control. The programme runs an entertaining radio drama series and engages student clubs to distribute insecticide treated mosquito nets.

Etisalat Misr:

Providing clean water in Egypt has been a major focus for Etisalat through its Origin programme. The nation-wide programme is run in association with Care and several other international organisations and development agencies. In its first year, Origin aided tens of thousands of people across seven jurisdictions. The initiative has four main components:

• Bringing safe drinking water to the homes of deprived villages

• Supplying villages, rural areas and squatter settlements suffering from polluted or contaminated water with purification plants and systems

• Providing water saving irrigation solutions to farmers

• Providing public hospitals with kidney dialysis machines and stations to help ease the suffering of poor patients

Etisalat Canar:

Since its establishment - and even before it began delivering telecom services in the country - Canar clearly communicated its plans to play a key role in socially supporting the people of Sudan. The company launched the three-year $300K USD health initiative, Canar Roll Back Malaria Project in 2006 in partnership with the Federal Ministry of Health.

Zantel:

Zantel made life very special for one little Tanzanian girl who suffered from a serious heart condition and required immediate surgery in the UK. With Zantel’s help the operation was conducted successfully and the girl is well on her way to recovery.

More recently, Zantel launched mHealth Technology to prevent malnutrition in children and ensure safe childbirth for women in Tanzania.

Pakistan Telecommunications Company Limited:

PTCL’s Mobile Medical Units (MMUs) routinely visit the country’s rural areas where there are no proper medical facilities. The units visit remote areas three times a week to provide general out-patient facilities and medical assistance. Areas covered by the MMUs include Murree, Kalar Saeedan, Rawat, Deena, Taxila, Gujar Khan, Fateh Jang, Okara, Kasur, Narowal, Nankana Sahib, Sheikhopura, Mandi Bahauddin and their outlying areas.

Ufone:

Ufone undertook a complete revamp of the Children’s Ward and Children’s Out Patient Department of the Federal Government Services Hospital in 2011. Partnering with Plan Pakistan, Ufone is also engaged in building a Thalassemia centre for patients in rural Punjab, and providing a free dialysis unit at The Kidney Centre in Karachi.

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Special Needs:modern technologies to empower the underprivileged

SPECIAL NEEDS Integration into society

The Etisalat Group continues to address and empower people with special needs across all levels of society.

Etisalat UAE and Etisalat Misr:

Both companies continue to develop technologies and invest in specialised mobile applications to support those with physical disabilities. Two Technologies allows visually impaired customers stay connected with friends, family and colleagues, irrespective of their physical location. It also allows the hearing impaired to use video calls at reduced prices. This innovation has enabled hundreds of thousands of people to use their mobile phones with sign language.

Etihad Etisalat Mobily:

Mobily supports various activities and programmes of the Prince Salman Centre for Disability. They actively support a variety of training, therapy and rehabilitation programmes. Through its support of the centre, Mobily stays up to date with current scientific research to help integrate disabled people into the community.

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These are mainly when communities face their most difficult times during natural disasters such as drought, famine and floods.

Our Other Programmes:We have responded to natural disasters

Our other programmesWhile the Etisalat Group of companies supports the causes of education, environment, health and special needs, there are many other charitable works undertaken every year. These are mainly when communities face their most difficult times during natural disasters such as drought, famine and floods. Here are just some of the examples where we have responded to such events.

Thuraya:

When natural disasters or calamities occur in the countries where Etisalat operates, Thuraya has always been quick to respond to emergency situations. Besides signing up with the UAE-based National Crisis and Emergency Management Authority, Thuraya has deployed telephones and lent support to search and rescue operations during the flooding in Uganda and Pakistan, and the earthquakes in China and Indonesia.

The company’s strong relationship with the International Telecommunications Union (ITU) continues to flourish. Thuraya regularly contributes voice and data solutions for emergency services in the wake of natural disasters. A prime example of this was the deployment of Thuraya phones and broadband solutions during the Japanese earthquake and tsunami of early 2011. Thuraya solutions were also used for disaster management communications following the floods in Thailand that devastated the country later during the year.

In addition, Thuraya provided satellite handhelds to the Ugandan government for the establishment of a disaster warning system across the African nation.

Another significant CSR project was Thuraya’s partnership with the pro-woman channel, Al Aan TV, for shedding light on the famine in Somalia. By donating the satellite broadband solution Thuraya IP, Al Aan TV was able to stream live stories from the crisis zone in the hope of raising both awareness and funds to provide relief to the Somali people.

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Excelcomindo (Indonesia)

Apart from ongoing efforts to ensure environment protection and long term sustainability, XL has built a reputation for prompt action in responding to natural disasters and alleviating the loss and suffering of affected communities.

During the volcanic disaster in Yogyakarta they helped with emergency logistics and planning, and provided needed telecommunication facilities. Support continued after the disaster with the Merapi Greening Programme and renovation and assistance at affected schools.

Pakistan Telecommunications Company Limited and Ufone:

In August 2011, when devastating floods inundated the Sindh province and affected millions of people, both PTCL and Ufone were at the forefront of emergency support and relief assistance. The companies jointly arranged the dispatch of medical supplies and food in Badin, Tando Muhammad Khan, Tando Allah Yar, Tharparker, Sanghar, Nawabshah and Larkana. PTCL set up medical camps in Latifabad, Kotri, Mirpur Khas, Nawabshah and Larkana. Employees of both companies made personal contributions to the Prime Minister’s Fund for Flood Victims by generously donating part of their salaries.

XL also set up two disaster relief programmes with basic necessities such as food and sanitation kits as well as vital communication kits with starter packs and chargers. Recently they have set up an SMS donation programme and participated in rebuilding and renovating schools in affected areas.

Etisalat Misr:

Etisalat Misr provided food and blankets to thousands of people in Aswan, North, and South Sinai jurisdictions who were devastated by flooding.

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Etisalat Afghanistan:

The Afghanistan team remains committed to promoting Islamic traditions and upholding the cultural values of Afghani society. One of their key programmes is the reconstruction and renovation of mosques throughout the country. The renovated mosques provide comfortable praying facilities for local communities and facilitate the noble teachings of Islam. Etisalat has already completed eight mosques in the Kabul province and has 30 others planned.

Other CSR programmes include food aid for more than 10,000 poor and low-income families, school materials for a further 3000 underprivileged students, and Iftar Saem activities during the holy month of Ramadan.

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