EURAXESS National Portal EURAXESS National Portal AdministratorsAdministrators’ ’ MeetingMeeting

16 May 201116 May 2011

PART IPART IIntro: Sept. 2010 – May 2011: where are we? Intro: Sept. 2010 – May 2011: where are we? (40’)(40’)

1 year later: are we all the same?

• The Extranet: what is it for? How to use it?

• The National Portal Administrators group

• MembershipMembership

• Turn-over vs quality

To know that: X-tranetX-tranet, the communication platform for all EURAXESS members

National P.A.: 76 px

National P.A. with membership to the group: 35 px** 10 less than 2010

Watch out!Watch out! We communicate We communicate

only with them!only with them!

Do you recognise/know your neighbour?

And now, let’s start….

EURAXESS JobsEURAXESS Jobs

Latest newsLatest news

New EURAXESS Jobs home re-design

3535 national EURAXESS portals on-line: AT, BE, BG, CH, CZ, CY, DE, EE, ES, FI, FR, FYRoMacedonia, GR, HR, HU, IE, IL, IS, IT, LT, LUX, LV, ME, MT, NL, NO, PL, PT, RO, RS, SE, SK, SI, TR, UK

Job/fellowhips & Services Centres geo-localisation, public statistics*, automatic job translation (coming soon), mobile devices (coming soon), intro of new research classification by « profiles » (coming soon), « ad hoc » button for NCP

By end of September: new Rights redesign, new EURAXESS circle, Widgets for EURAXESS Services Centres

And more to come…

* About: Jobs by Research Field, Jobs by Country, Number of registered organisations, Number of active CV, Researchers by Research Field

Collaborations 2010-11Collaborations 2010-11

INRA: « one-go » job import in January 2011 Naturejobs: job import running since 4 March Galaxie: job import running since 11 March

Objectif Recherche (i.e.Research Focus)Objectif Recherche (i.e.Research Focus): test running Vividlinks.euVividlinks.eu: contacts launched Euro*ScienceJobsEuro*ScienceJobs: contacts launched ABGABG: contacts launched ApecApec: contacts launched Science journalScience journal: preliminary contact launched Research Gate: Research Gate: on hold

(More to come…)

And you? Any new contact@ national level?

Personalised approach for relevant job platforms

0

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Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

MonthMonth VisitorsVisitors

January 63.531

February 52.674

March 58.364

AprilApril 51.89751.897

EURAXESS RiM,EURAXESS RiM, NUMBER OF UNIQUE VISITORS/MONTH

“Unique visitorUnique visitor” refers to the number number of visitors who visit a site during a of visitors who visit a site during a certain period of reporting timecertain period of reporting time (hours, days, one months) and “unique visitors” can make more than one visitmore than one visit during a period, they will in fact be counted only one timecounted only one time.

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JanFeb

March

April

May

JuneJulyA

ugSeptO

ct

Nov

Dec

MonthMonth PagePage

ViewsViews

January 538.027

February 510.111

March 630.909

AprilApril 580.723580.723

NUMBER OF PAGE VIEWS/MONTH

Page viewsPage views refers to all complete all complete pages displayedpages displayed. Images, graphics and all other page components as well as pages accessed for indexing by search engines, robots and spiders etc are not counted as page views.

MAP OVERLAYMAP OVERLAY

6. UK7. USUS

8. Belgium9. Portugal10. IndiaIndia

TRAFFIC SOURCESTRAFFIC SOURCES OVERVIEW OVERVIEW

On-line job publication April 2011On-line job publication April 2011

Some developments in detail. Have you noticed that…

Common search parameters for Jobs and Fellowship Programmes

And specific ones for Jobs & Fellowships

Programmes

New registration form: vs profile duplication

We are establishing new collaborations with other job platforms: as a result, all jobs

published on EURAXESS Jobs are made available also there, and viceversa. This

is an excellent opportunity to further enhance your visibility and

enable your job offer to reach a larger audience.

Enjoy these collaborations!

I agree to making my jobs available on other job platforms

I do not agree to making my jobs available on other job platforms

Widgets for Jobs

Public EURAXESS statisticsNew!!New!!

Practical information and personalised assistance: EURAXESS ServicesEURAXESS Services

Finally info @ only 1-2 click/s away!

Career development and working conditions: EURAXESS Rights EURAXESS Rights && HRS4R HRS4R

The international dimension (diasporas): EURAXESS Links

PART IIPART IIBHO closed area: this BHO closed area: this (almost)(almost) undiscovered world… undiscovered world… (10’)(10’)

Interoperability Interoperability European-national EURAXESS portals –The key: information exchangeinformation exchange

To guarantee content coherencecontent coherence between European & national EURAXESS Portals

AA) ) MandatoryMandatory::

- Job VacanciesJob Vacancies directly published on EURAXESS Jobs*

- (External) Job links(External) Job links

- Fellowship Programmes directly published on E.Jobs*

- (External) F&G linksF&G links

- (External) P.I. links* P.I. links* (feeding the Services section)

B) Optional:

- EURAXESS Rights/C&C Signatories/HRS4R acknowledged EURAXESS Rights/C&C Signatories/HRS4R acknowledged institutions, etc.institutions, etc.

- EURAXESS LinksEURAXESS Links

* Info existing @ EU level and centrally managed

Achievement: info @ only 1-2 click/s away…

…to be improved: harmonised & clear entry infoto EURAXESS Services!

Need help? Use the BHO closed area…BHO closed area…

Accessible onlyonly throughthe login area

« My EURAXESS » « My EURAXESS » on the EURAXESS Jobs Portal.

Account & pwdprovided on

personalised basispersonalised basis(27/09/2010)

BHO area: everything any P.A. should know to perfectly manage interoperability…

Additional useful info 4 u: EURAXESS back-office statistics

Ex. 1/1/2011-11/05/2011, 497 new organisations registered on EURAXESS Jobs

PART IIIPART IIIBranding EURAXESS & the role of national portals Branding EURAXESS & the role of national portals (5’)(5’)

Brand key vision of EURAXESS

EURAXESS needs to emotionally engage!

The promise behind the brand idea: EURAXESS provides researchers with the tools they need to stay and thrive in Europe. EURAXESS provides researchers with the tools they need to stay and thrive in Europe. No need to give rational reasons why EURAXESS has the right services, we need to emotionally engage with the target audience.

WE TAKE CARE OF

RESEARCH TALENT

What do we need to brand EURAXESS? brand EURAXESS?

To strengthen EURAXESS as a brand we need to make use of appropriate communication tools

1 Need for a clear visionclear vision for EURAXESS – in terms of what it offerswhat it offers and on how it can be recognisedhow it can be recognised over time

2 Need for an engaging Need for an engaging communication platform tool as acommunication platform tool as a primarily primarily source of contactsource of contact with researchers and the research with researchers and the research community (community (websitewebsite))

3 Need to evolve evolve communication tools and channels per target communication tools and channels per target groupgroup

4 Need to increase the use of communication toolsto increase the use of communication tools especially at the national level

The EURAXESS website is the most important communication The EURAXESS website is the most important communication platform. platform.

(…) In order to create a top of mind platform – to create a top of mind platform – visitors need to visitors need to engage with itengage with it.. It needs to be a It needs to be a partnerpartner more than just an information more than just an information tooltool.. Important is to work on loyalty (how to improve recurrent visits) and on worth-of-mouth.

2. Need for an engaging communication platform

PARAMOUNTPARAMOUNT

4. Need to increase the use of communication toolsincrease the use of communication tools

To increase dynamics:• Coordinated and interlinkedCoordinated and interlinked use of communication tools and actions at European & national levels• Implementation of all tools & Implementation of all tools & tactics identified to raise awareness tactics identified to raise awareness at a significant levelat a significant level