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Designated Driver campaignsagainst Drink Driving

in Europe

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One common concept

The designated driver (DD) isthe one that does not drink andbrings everybody home safely

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Supported by the EU Commissionsince 2001

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Coordinated by the IBSR

Based on the Belgium Bobcampaign launched in 1995 byIBSR and Arnoldus

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Common features

z Both men and women areencouraged to become the DD

z Promotion of a rotation amongthe group

z The group should makearrangements on the DD before

going out

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Across 13 European countries

A wealth of creativeimplementations reflecting local

mentality and culture

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France

United Kingdom

Spain

The Netherlands

Belgium

Greece

Ireland

Malta

Denmark

Portugal

Hungary

Czech Republic

and 17 countries in 2006

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One conceptDifferent names

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In some countries a figure embodiesthe designated driver

z In Belgium, Greece and the Netherlands:

BOB

z In Poland: KRZYS

z In the United Kingdom: DES

z In Denmark: the TEAM PLAYER

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In others, the campaign underlines abehaviour

z France

Celui qui conduit est celui qui ne boit pasz Ireland

Drive straight and designated

z Portugal

100% Cool

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One conceptDifferent partnerships

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National Authorities

Televisions

Local Authorities

Alcohol producers

Insurances

Petrol stations

Schools

Radios

Students Trade Unions

Road safety institutes

Car manufacturers

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One conceptDifferent tools

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Media campaigns

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Billboard

Belgium

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Agreement with the

Dutch KorfballAssociation topromote Bob actions

TheNetherlands

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Bus Shelter

Malta

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Outdoor eventswith a driving

simulator

Denmark

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Poster

UnitedKingdom

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Billboard

Poland

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Events at points of consumption

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Night brigades reward

0% alcohol DD withpetrol vouchers,

cinema tickets, etc.

Portugal

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Trade competition toprize the most original

ideas promoting theDD concept in barsand pubs

Ireland

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The Emergency

nights take placein bars and

discos

France

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Dedicated websites

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www.holdspiller.dk

Denmark

P l

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www.100porcentocool.pt

Portugal

United

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www.desdriver.com

United

Kingdom

The

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www.bobjijofbobik.nl

The

Netherlands

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Contest among young people

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France

How do you select

your DD?: a web-

based video contestto win a trip to

Hollywood

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France

Several original

scripts written by

young people wereselected to be

produced

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Drinking and driving shouldbecome socially unacceptable

Raising awareness amongdrivers and passengers mustultimately change behaviours

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The pan-European designated drivercampaign

A contribution to the EUobjective to halve the number of

road victims by 2010

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The End