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8/7/2019 EUROPE 2020 Society Built on Knowledge
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Slobodan Radiev
Faculty of Technical Sciences, University of Novi Sad, Serbia
Livia Di Stefano
Adjoint researcher at Department of Political Science,University of Bologna, Italy
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Similar objectives
Focuses on two main objectives:
improvement of higher education in Serbia
attraction of foreign direct investments
only with the help of foreign investmentsSerbia will be able to achieve the goals setby the strategy itself
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Focus on the foreign companies that operatein Serbia
Our survey consists of 11 questions
closed and open questions
We have focused on:
reasons why foreign companies establish businessin Serbia
how satisfied they are with workers whograduates from Serbian universities and
what they think about how we can improveuniversity education in Serbia
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The questionnaire was in English and Italianlanguages
The questionnaire was sent together with a
cover letter to 215 e-mail addresses offoreign companies operating in Serbia
113 were Italian
In total, we received 21 answers of which 6
came from Italian companies
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The list of foreign investors in Serbia wasretrieved from the websites of:
The American Chamber of Commerce in Serbia,
The Foreign Investors Council in Serbia, The Italian Institute for Foreign Trade (ICE) and
The Serbian Chamber of Commerce.
To validate list, weve checked information
on the ownership for each company throughthe web site of the Serbian Business RegistersAgency
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The answers ranged from 27 years, thecompany that operates the longest,to 4years, the company that operates the
shortest. The average time for all companiesfrom our research is about 9.5 years, ofwhich 71% started a business in the last 9years
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Assign values from 1-min to 5-max according to the importanceof each factor in determining the choice
Low labor costs average mark is 2.83
Availability of skilled labor average mark is 3.17
Market opportunities in the country averagemark is 4.57
Infrastructure and logistics average mark is 2.17
Low taxes average mark is 2.71
Free trade agreement with the RussianFederation and/or other advantageous tradeagreements average mark is 1.5
Policies to attract FDI, government incentivesand other facilities average mark is 2.5
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The answers ranged from 3 employees (thecompany that had the least employees) toabout 700 employees (the company that had
the most employees), and the averagenumber was about 180 employees
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The answers ranged from 3 employees (thecompany that had the least employees withuniversity degree) to 480 employees (the
company that had the most employees withuniversity degree), and on averagecompanies have 103 employees withuniversity degree
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The answers ranged from 3 employees (thecompany that had the least employees whograduated from Serbian universities) to 470
employees (the company that had the mostemployees who graduated from Serbianuniversities), and the average number was 99employees who graduated from Serbian
universities
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All companies rated the competence ofSerbian graduates as medium or high,
average mark is 3.57
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This question was open-ended so that thepeople who completed the questionnairefreestyle could fill in the field below the
questions. We analyzed and systematizedanswers and here are the most common: inthe first place is language skills includingsome foreign languages, after that coming
understanding of the local culture, attitudeat fast learning, etc
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This question was open-ended so that thepeople who completed the questionnairefreestyle could fill in the field below the
questions. We analyzed and systematizedanswers and here are the most common:almost everybody wrote no practicalexperience for fresh graduates. After that,
the next disadvantages were lack ofcommunication and relational skills,weakness in business writing, no experienceof team working, etc
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As some companies indicated more than oneprofile, we analyzed and systematized theanswers given, coming to the following
results: the most frequent response wasengineers and economists, with about 70% ofcompanies putting engineers as the mostneeded profile and 30% of companies
indicating economists. Only in the 15% ofcases companies also mentioned otherprofiles requiring a university degree
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As the question was open-ended, weanalyzed and systematized answers:according with the result of previous
question who pointed out the lack ofpractical experience for fresh graduates, allthe recommendations we received wererelated only in the way that students get as
much practical and informal knowledge aspossible prior to graduation
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more importance to the availability of skilledlabor than to the availability of cheap labor
no relevant differences are to be observed betweensectors of activity and/or size of company.
foreign companies rate the skills of Serbiangraduates very good, with knowledge oflanguages (Serbian, English and Italian) featuringamong the strong points
as we also analyzed answers according to thenames of the people who filled in thequestionnaire, we found foreign nationals to bemore satisfied with Serbian graduates then Serbs
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Italian investors seems to be more satisfiedwith Serbian graduates than other foreigninvestors
The frequent complain about lack ofpractical and informal knowledge amongSerbian graduates almost clearly highlight aweakness of the Serbian university system at
the same time identifying a well definedtarget for possible improvements
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