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EUROPE B2C E-COMMERCE DELIVERY 2015 PUBLICATION DATE: OCTOBER 2015
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 -7 TABLE OF CONTENTS I PAGE 8 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 9 METHODOLOGY I PAGE 10 RELATED REPORTS I PAGE 11 CLIENTS I PAGE 12-13 FREQUENTLY ASKED QUESTIONS
PAGE 14 ORDER FORM I PAGE 15 TERMS AND CONDITIONS
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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Europe B2C E-Commerce Delivery 2015
Market Report
Online Delivery
Europe, Eastern Europe, Western Europe, Scandinavia
UK, Germany, France, Spain, Italy, Netherlands, Austria, Russia,
Turkey, Poland, Czech Republic, Ukraine, Belarus, Sweden
English
PDF & PowerPoint
87
PRICES* Single User License:
Site License:
Global Site License:
€ 1,950 (exc. VAT)
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€ 3,900 (exc. VAT)
QUESTIONS
ANSWERED
IN THIS REPORT
How important is delivery to online shoppers in Europe?
How long are European online shoppers willing to wait for delivery?
What are the major trends in B2C E-Commerce delivery in Europe?
Which delivery methods are most used by online shoppers in this region?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
EUROPE B2C E-COMMERCE DELIVERY 2015
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ALTERNATIVE DELIVERY METHODS ARE ON THE RISE IN EUROPEAN
B2C E-COMMERCE
For the majority of online shoppers in European countries, delivery to their home or
workplace is the most important B2C E-Commerce delivery option. Nevertheless, alternative
options are becoming more and more popular, as yStats.com’s research shows. In the UK,
over two thirds of online shoppers have already used click-and-collect services, while in
France the most popular alternative option was delivery to a local shop. Germany led in the
share of online shoppers using delivery to designated delivery lockers.
Another trend in European B2C E-Commerce delivery is the persistent significance of
free delivery offers. An overwhelming majority of online shoppers in countries such as the
Netherlands, Spain, and Germany indicate that free shipping is one of the most important
factors in their purchase decision. On the other hand, delivery speed is also a major issue.
Surveys from early 2015 cited in yStats.com’s report reveal that more than half of online
shoppers in Europe expect their order to be delivered within 3 to 5 days. Especially in Eastern
Europe a significant share of online shoppers is willing to pay extra for faster delivery. In
Russia, for example, this share amounted to close to half of online shoppers last year.
Competition in B2C E-Commerce delivery in Europe is intense. Amazon.com launched
one-hour delivery service in parts of London in 2015, with plans to expand the service’s
coverage. In Germany, same-day delivery was launched by retailers such as Zalando, Media
Markt and Saturn. Apart from providing faster delivery, online merchants also aim at offering
wider delivery options for online shoppers’ convenience. For example, in Turkey, online
merchant Morhipo.com started to offer customers a click-and-collect option in cooperation
with retail stores. Overall, yStats.com’s report reveals that because B2C E-Commerce delivery
is an important factor in determining online shoppers’ satisfaction, retailers, courier
companies and postal services compete and cooperate to provide the best options.
EUROPE B2C E-COMMERCE DELIVERY 2015
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q1 2015 & Q4 2014
Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
Share of Online Shoppers Who Would Buy More Often if Same Day Delivery Were Available, by Selected
Countries, in %, Q1 2015 & Q4 2014
Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4
2014
Importance of Delivery Options, by Purchasing from Domestic Online Retailers and Cross-Border Online
Retailers, in % of Online Shoppers, by Selected Countries, November 2014
Major Reasons for Shopping Cart Abandonment, incl. Delivery, in % of Online Shoppers, by Selected Regions,
October 2014
Attitude Towards B2C E-Commerce Delivery Options, in % of Online Shoppers, November 2014
Share of Global Online Retailers Offering Express Delivery, by Next Day Delivery and Same Day Delivery, in %,
November 2014
Shopping Services Wanted in the Future, incl. Delivery, in % of Young Consumers, by Selected Countries, 2014
EUROPE REGIONAL
Breakdown of Acceptable Delivery Time, in % of Online Shoppers, by Selected Countries, April 2015
Share of Online Shoppers Considering Fast Delivery to be Important, in %, by Selected Countries, April 2015
Share of Online Shoppers Willing to Wait Additional 1-3 Days for Free Domestic Shipping, in %, August 2014
WESTERN EUROPE
Overview of B2C E-Commerce Delivery, September 2015
Main Considerations When Buying Online, incl. Delivery, in % of Online Shoppers, 2014
4.1 SUB-REGIONAL
Alternative Delivery Methods Used in Online Shopping, in % of Online Shopping, by the UK, Germany and
France, February 2015
Importance of Delivery Features in Online Shopping, in % of Online Shoppers, by the UK, Germany and
France, February 2015
EUROPE B2C E-COMMERCE DELIVERY 2015
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TABLE OF CONTENTS (1 OF 4)
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WESTERN EUROPE (Cont.)
4.2 UK
Overview of B2C E-Commerce Delivery, October 2015
Delivery and Fulfillment Criteria for Choosing an Online Shop, in % of Online Shoppers, March 2015
Number of Parcels Dispatched by UK Online Retailers through UK Carriers, in millions, 2014 & 2015f
Breakdown of Online Orders by Delivery Service Type Used, in % of Parcels, 2012 - 2014
Breakdown of Preferred Delivery Location for Online Shopping Orders, in % of Online Shoppers, March 2015
Breakdown of Delivery Time Expectations, by UK and Overseas Retailer, in % of Online Shoppers, March 2015
Breakdown of Usage of Click and Collect Service, in % of Online Shoppers, January 2015
Future Developments Considered by Logistics Companies for B2C E-Commerce Delivery, in % of Logistics
Companies, August 2014
4.3 GERMANY
Overview of B2C E-Commerce Delivery, October 2015
Factors Encouraging to Shop Online More, in % of Online Shoppers, 2014
Breakdown of Delivery Time Expectations, in % of Online Shoppers, 2014
Breakdown of Usage of Click and Collect and Same Day Delivery Service, in % of Internet Users, August 2015
Problems with B2C E-Commerce Delivery at Least Once, in % of Online Shoppers, 12 Months to April 2015
Reasons for Using In-Store Pick-Up Option for Online Orders, in % of Online Shoppers Who Used the Option,
July 2014
4.4 FRANCE
Overview of Selected E-Commerce Delivery Statistics, incl. Delivery Time, Successful Delivery Rate, and Rate of
Deliveries Not Completed, by Average and Detailed, 12 Months to August 2015
Delivery Methods Used in Online Shopping, in % of Online Shoppers, June 2014 & June 2015
Delivery Methods Offered by E-Commerce Websites, in % of E-Commerce Websites, July 2014
Reasons for Dissatisfaction of Online Shoppers with Delivery Services, in %, April 2015
4.5 ITALY
Average Monthly Number of Packages Sent in B2C E-Commerce, in millions, 2013 & 2014
Breakdown of Delivery Methods Preferred in Online Shopping, in % of Online Shoppers, 2014
Usage of Same-Day Delivery by Online Shoppers, by Home Delivery and Self Collection, in % of Online
Shoppers, 2014
4.6 SPAIN
Drivers for Online Shopping, in % of Online Shoppers, incl. Delivery-Related Services, April 2015
Breakdown of Willingness to Pay for Fast Delivery, in % Online Shoppers, April 2015
Reasons for Satisfaction with Online Shopping Experience, in % of Online Shoppers, incl. Delivery Deadlines,
April 2015
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EUROPE B2C E-COMMERCE DELIVERY 2015 TABLE OF CONTENTS (2 OF 4)
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WESTERN EUROPE (Cont.)
4.6 SPAIN (Cont.)
Share of Online Retailers Offering Free Delivery, in %, and Breakdown of Shipping Price to End Customers, in
EUR and in % of Online Retailers, 2014
4.7 NETHERLANDS
Preferences for Delivery Options and Share of Online Shoppers Choosing Slowest Delivery Option to Qualify
for Free Shipping, in %, 2014
Usage of Same Day Delivery by Online Shoppers, by Already Used and Willing to Use, in % of Online Shoppers,
September 2015
Share of Online Shoppers Who Have Abandoned a Shopping Cart Due to Delivery-Related Issues, in %, 2014
4.8 AUSTRIA
Delivery-Related Criteria Most Important for Choosing an Online Shop, in % of Online Shoppers, May 2015
EASTERN EUROPE
5.1 RUSIA
Overview of B2C E-Commerce Delivery, October 2015
Breakdown of B2C E-Commerce Orders by Delivery Method, in %, 2013 & 2014
Most Important Criteria for Choosing an Online Shop, incl. Delivery, in % of Online Shoppers, September 2014
Delivery Methods Used and Most Preferred for B2C E-Commerce Delivery, in % of Online Shoppers, 2013 &
2014
Delivery Methods Used in Online Shopping, by Used in Last Online Purchase and Used in the Previous 12
Months, in % of Online Shoppers, 2014
Breakdown of Willingness to Pay for Faster Delivery and Delivery Time Expected when Willing to Pay RUB 100
- 200, in % of Online Shoppers, 2014
Breakdown of Delivery Methods Most Offered by Online Retailers, in %, 2014
Overview of Delivery Methods Offered by Top 5 Online Shops by Website Traffic, October 2015
5.2 TURKEY
Overview of B2C E-Commerce Delivery Methods, March 2015
Reasons for Not Buying Online, incl. Delivery, in % of Internet Users, by Gender and Total, 12 Months to
March 2015
Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12
Months to March 2015
EUROPE B2C E-COMMERCE DELIVERY 2015 TABLE OF CONTENTS (3 OF 4)
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EASTERN EUROPE (Cont.)
5.3 POLAND
Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
Courier Service Used in Courier Delivery to Home/Work, in % of Online Shoppers, April 2015
Factors that Would Encourage to Shop Online More, in % of Online Shoppers, April 2015
5.4 CZECH REPUBLIC
Breakdown of Satisfaction with B2C E-Commerce Delivery, in % of Online Shoppers, 2014
Delivery Companies Used, in % of Online Shops, 2014
5.5 UKRAINE
Most Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q3 2014
5.6 BELARUS
Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, December 2014
Breakdown of the Last B2C E-Commerce Order by Delivery Method, by Order Value, in % of Online Shoppers,
September 2014
SCANDINAVIA
6.1 SUB-REGIONAL
Expected Delivery Times among Online Shoppers, by Business Days, in %, Q1 2015
Importance of Choice of Delivery Options, in % Online Shoppers, Q1 2015
Importance of Next-Day Delivery, in % Online Shoppers, Q1 2015
6.2 SWEDEN
Breakdown of Preferred Delivery Methods, in % of Online Shoppers, Q1 2015
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EUROPE B2C E-COMMERCE DELIVERY 2015 TABLE OF CONTENTS (4 OF 4)
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EUROPE B2C E-COMMERCE DELIVERY 2015 REPORT-SPECIFIC SAMPLE CHARTS
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GENERAL METHODOLOGY OF OUR MARKET REPORTS
The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to
ensure validity and reliability.
The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Sub Title, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
METHODOLOGY OF OUR EUROPE B2C E-COMMERCE DELIVERY 2015 REPORT
This report covers the B2C E-Commerce delivery market.
It starts with a global chapter, featuring global trends
and developments and country and regional comparisons.
The rest of the report covers the relevant region. Within
this region, countries are grouped into sub-regions. The countries
in the region are ranked by B2C E-Commerce sales. All major
countries are covered, though data availability varied across the
markets.
First, regional information is presented, such as country
comparisons. Next, sub-regional information is covered, where
available.
Depending on data availability, the following types of
market information are included for the countries: the importance
of various delivery services to online shoppers such as free
delivery and same day delivery; delivery methods used and
preferred by online shoppers, such as delivery by post, pick-up
from store and courier delivery to home and work; delivery
options offered by online retailers; and information about delivery
times. Furthermore, for selected major markets a qualitative
overview of B2C E-Commerce delivery trends and news about
players was included in a text chart.
EUROPE B2C E-COMMERCE DELIVERY 2015
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UPCOMING RELATED REPORTS
Global B2C E-Commerce Delivery 2015 October 2015 € 2,950
Europe Cross-Border B2C E-Commerce 2015 August 2015 € 1,950
Europe Online Payment Methods: First Half 2015 August 2015 € 750
Europe M-Commerce Snapshot 2015 March 2015 € 950
France B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
Germany B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
UK B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
Russia B2C E-Commerce Sales Forecasts: 2015 to 2018 July 2015 € 450
Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018 July 2015 € 2,950
Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950
Global Online Payment Methods: First Half 2015 July 2015 € 1,950
Omnichannel Trend in Global B2C E-Commerce and General Retail March 2015 € 950
Global M-Commerce 2015: Smartphones & Tablets March 2015 € 1,950
Global B2C E-Commerce Market 2014 October 2014 € 2,950**
Global B2C E-Commerce and Online Payment Market 2014 October 2014 € 3,950**
Eastern Europe B2C E-Commerce Market 2014 October 2014 € 950**
REPORT
PUBLICATION
DATE
PRICE*
Asia-Pacific B2C E-Commerce Delivery 2015 October 2015 € 950
Europe B2C E-Commerce Market 2015 December 2015 € 2,950
EUROPE B2C E-COMMERCE DELIVERY 2015
**Reflects Discounted Price
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