EUROPEAN NETWORK OF QUITLINES

10 years celebration 6th&7th May 2010

Lisboa, 6-7 May 2010

Dolors Marín TuyàQuitline of Catalonia

World No Tobacco Day 2010 and Women

THE COLORS OF LIFE

World No Tobacco Day 2010

• Controlling the epidemic of tobacco among women is an important part of any comprehensive tobacco control strategy.

• To draw particular attention to the harmful effects of tobacco marketing towards women and girls.

• Highlight the need for the nearly 170 Parties to the WHO FCTC to ban all tobacco advertising, promotion and sponsorship.

World No Tobacco Day 2010

• Generic tobacco control measures may not be equally or similarly effective in respect to the two sexes…– A gendered perspective must be

included…– It is therefore important that tobacco

control policies recognize and take into account gender norms, differences and responses to tobacco in order to…reduce tobacco use and improve the health of men and women worldwide".

WHO, 2007

World No Tobacco Day 2010

– "Both men and women need full information about the sex-specific effects of tobacco use…

– equal protection from gendered advertising and marketing and the development of sex-specific tobacco products by transnational tobacco companies…

– And gender-sensitive information about, and protection from, second-hand smoke and occupational exposure to tobacco or nicotine".

World No Tobacco Day 2010

http://www.who.int/tobacco/wntd/2010/announcement/en/index.html

http://www.who.int/tobacco/research/gender/about/en/index.html

http://www.inwat.org/

Montserrat Masó, 1957-2000

1995

Summer 2000

The Balance

SMOKING Money and death

SMOKE-FREE:Light and fresh

To become aware

To revive

Childhood

Girls

Canale Grande,Venice, March 2010

Laussane, Augost 2008

Nurses Paliative Care

Bleach Camello

Health FeministsBarcelona 2008

The real life of women: taking care of others and Tobacco industry indirect advertising art. 13 fctc.

Bleach Camello

A ROOM OF ONE'S OWN (Virginia Wolf, 1929)

Freedom of speech and commercial activity, placing products in movies, it is a business not an art industry, the power to regulate it.

Cinema animat de Lleida. March, 2010

Vicki, Cristina, Barcelona, 2008

The tobacco industry targets women

Using seductive images of vitality, slimness, emancipation, sophistication, and sexual allure. Liberation, autonomy, and even female friendship feature in developed countries advertising. Increasingly, where female roles have begun to change and women aspire to reach autonomy.

Samet J , Yoon SY. Women and the Tobacco Epidemic. Challenges for the 21st Century WHO Monograph WHO/NMH/TFI/01.1 ).

Tobacco Industry targeting women FCTC. art.11 packaging. Color and size

Small size packsto start

Lights to continueWhite, blue, yellow

Maintaining the addiction: white, red or black

FCTC-art.11. Packaging. Targeting women

Lipsticks packs to start

The most expensive cigarettes

The affordable cigarettes in Spain

The symbolic value of the cigarette packs. The bounce. Are they the new way of spitting?

The lung. From grey to blue

ENQ- EUROPEAN SMOKE FREE AWARDS

2008…64% INSCRIPTIONS WERE MADE BY WOMEN

1. Women troubles

3. The viscera and the bounce

2. Urban a shared problem between women and men

4. Looking for the strength, recognising where is it to use it,

5. Working together…6. Shining cigarette or the air cells of the lungs

7. The reflection. To take hands to overlap difficulties

8. The backing or support to win

9. Finding the complicity 11. The hips and pleasure undulations

12. The walked steps and the steps to walk

10.The confidence

The WHO FCTC preamble states:

‘The Parties to this Convention, alarmed by the increase in smoking and

other forms of tobacco consumption by women and young girls worldwide,…

and keeping in mind the need for full participation of women at all levels of policy-making and implementation

and the need for gender-specific tobacco control strategies’.

Many thanks!

Casa de l’Ardiaca. Barcelona, Catalonia-Spain