European Week of Sport Organisational Toolboxec.europa.eu/.../sport/forum/docs/4a2-ncbs-ewostoolbox.pdfEuropean Week of Sport Organisational Toolbox An introduction to… Jean-Francois

TAFISA Office · Mainzer Landstrasse 153 · Dienstleistungszentrum · 60261 Frankfurt · Germany · Tel.: 0049.69.9739359900 · www.tafisa.net · [email protected]

European Week of Sport

Organisational Toolbox

An introduction to…

Jean-Francois Laurent, TAFISA

Dorien Dijk, KC Sport

Damien Duval, CNOSF

EU Sport Forum

Den Haag, 9th March 2016

http://www.tafisa.net

mailto:[email protected]


Background

Knowledge Centre for Sport Netherlands

French National Olympic Committee

Portuguese Institute of Sport and Youth

Greek General Secretariat of Sports

Polish National Federation Sport for All

Think Tank Sport & Citizenship

ACES Europe

FESI

TAFISA

ISCA (Associated partner)

A project co-funded by the

Erasmus + Programme of

the EU

1st January 2015 – 30th April

2016

10 project partners




Aim

To empower national coordinating bodies as well

as key stakeholders at European, national and

local levels organize and participate in the

European Week of Sport




A Comprehensive Strategy

A toolbox that is based on the EWoS concept developed by the EC

Targeting all relevant target groups, which can make the EWoS a success, at national and local levels.

Complementary to EWoS communication toolbox produced by the European Commission and Burson Marsteller

A group of complementary project partners representing various sectors: NCBs, sport industry, municipalities, Sport for All, communication

January – July 2015: development of the intermediary toolbox

September 2015: 1st EWoS

October – December 2015: Evaluation of intermediary toolbox:

NCBs Questionnaire

Peer-review

January – March 2015:

Fine-tuning of toolbox based on evaluation

Adaptation of toolbox following new EWoS concept & EC guidelines

Production of video and infographics




Final Results

Handbook “How to Organise a National Week as part of the EWoS – A

Guide for National Coordinating Bodies”

Handbook “How to Participate in the EWoS – A Guide for Local

Stakeholders”

4 Handbooks providing recommendations and tips for the 4 Focus Themes:

Education

Outdoors

Workplace

Sport Clubs and Fitness Centres

#BeActive Challenge Handbook

Introduction video

Infographics




How to Organise a National Event as

part of the EWoS

Aim: to give NCBs principles and ideas to help them in the organisation of a national Week of sport (as part of the EWoS in their country), and to succeed in their role

Background and method:

Generic and step by step approach of key elements to take into account to succeed

Elements and tips based on the success of some existing national weeks of sport or operations (Poland, Netherlands, France)




How to Organise a National Week as

part of the EWoS

Outline of the 10-steps: every step is presented in the form of a checklist, enables the reader with the possibility to constantly track progress of the project

Starting point

Inventory

Communication & Promotion

Budget

Gather your elements

Partnerships

Action plan

Evaluation

Sustainability




How to Organise a National Week as

part of the EWoS

Example of a checklist…

Action

Responsible

Stakeholder/

Person

TO DO WORK IN

PROGRESS DONE Comments

Define your objectives (what you want to

do). Example: encourage sport for all…

Define your purposes (what you expect from

your actions). Example: fight against

population settlement, fight against obesity,

well-being improvement…

Identify your vision and mission

Set the dates of your national Week of Sport

within the EWoS time period




How to Participate in the EWoS – a

Guide for Local Stakeholders Aim: to provide local stakeholders, including municipalities,

NGOs, clubs, sport organisations and other local actors with practical tips and recommendation on how to participate in, and organise an event as part of the EWoS

Step-by-step approach following the same model as the NCBs handbook

Practical communication chapter:

Engaging local communities

Defining a communication plan

Setting communication objectives

Defining target audiences

Creating and disseminating knowledge

Deploying communication materials

Planning and scheduling

Keeping the #BeActive message alive




Focus Theme Handbooks

Aim of the handbooks

Background and method

General outline

4 Handbooks providing

recommendations and tips for the

4 Focus Themes:

Education

Outdoors

Workplace

Sport Clubs and Fitness Centres

Tips, recommendations and good

practices





Tips, recommendations and good practices

Why should you organise Focus theme Education,

Workplace, Outdoors and Sport Clubs and Fitness Centres

What could you organise?

Who is involved?

How to organise focus themes?

Input of all the partners and national coordinators





Good practices with content:

(what is it, objectives, results, target group, number of participants,

organisations,..)

Education (18 GP’s, 14 countries)

Outdoors (13 GP’s, 11 countries)

Workplace (7 GP’s, 5 countries)

Sport Clubs and Fitness Centres (11GP’s, 8 countries)

Local, regional or national level

Input national coordinators and partners




#BeActive Challenge

A transnational event for the EWoS

Vision: Uniting Europe through Sport for All and Physical Activity, with one event happening throughout Europe

Combines a flashmob (the Rise and Shine #BeActive Dance) with a school and a walking event




Dissemination

The EWoS Organisational Toolbox can only be useful when

spread widely throughout Europe:

Through project partners’ networks

Through National Coordinating Bodies in their countries

Through EWoS Stakeholders’ networks

Tools at hand:

EWoS Toolbox introductory video (2 versions including one with

English subtitles)

EWoS Toolbox Infographics

EWoS Toolbox USBs and digital files.

EWoS Website: http://ec.europa.eu/sport/week/tools-

materials_en.htm



http://ec.europa.eu/sport/week/tools-materials_en.htm




Jean-Francois Laurent – [email protected]

Damien Duval – [email protected]

Dorien Dijk – [email protected]






Documents

European Week of Sport Organisational Toolboxec.europa.eu/.../sport/forum/docs/4a2-ncbs-ewostoolbox.pdfEuropean Week of Sport Organisational Toolbox An introduction to… Jean-Francois