Evaluate and Improve Your Website in 10 Steps--Part 2

EVALUATE & IMPROVE YOUR LIBRARY WEBSITE IN 10 STEPS

AARON SCHMIDTAMANDA ETCHES

CONTENT STRATEGY

PART TWO:

READINGON THE WEB

WRITINGFOR THE WEB

READINGON THE WEB

FUNCTIONALREADING

SKIMSCAN

GLANCEBROWSE

INSERTWRITING

FOR THE WEB

CONVENTIONS

PERSONAS

STRATEGY

WRITING

TYPOGRAPHY

TYPOGRAPHY

THE AESTHETICS OF READING

READ THIS:

TYPEFACE

Serif

Sans

Times

Georgia

Tahoma

Helvetica

NOT TOO BIG

NOT TOO SMALL

16px

GRIDS!

COLUMN WIDTH

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.





Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.abcdefghijklmnopqurtuvwxyzabcdefghijklmnopqurtu

40 - 80 CHARACTERS

READ THIS

PAGE RHYTHM

MAKE ITSCANNABLE

HEADING

HEADING

CONTENT CONTENT CONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENT

CONTENT CONTENT CONTENT CONTENTCONTENT CONTENTCONTENT CONTENTCONTENT CONTENT

HEADING

HEADING

CONTENT CONTENT CONTENT CONTENTCONTENT CONTENTCONTENT CONTENT



HEADING


HEADING

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet,

consectetur adipisicing elit,

sed do eiusmod tempor

incididunt ut labore et dolore

magna aliqua.


BODY COPY * 1.5 = LINE HEIGHT

HEADER 1HEADER 2HEADER 3


This is a link.

TEMPLATES

CONVENTIONS

LINKCOMPASSIONATELY

WARNING!

http://www.yourlibrary.org/section/ref/12/list6/dir/kids.html




http://yourlibrary.org/kids





WARNING!

Log-in from off-campus: http://login.library.ca



Log-in from off campus

Log-in from off-campus: http://login.library.ca





WARNING!

Click here to access PsycINFO

Search PsycINFO

Click here to access PsycINFO



USE ADEQUATE CONTRAST

SKIP THATBRILLIANT

ANIMATION

And clip a!t!

PAGES MUSTNOT BE WRITTEN

BY PASSIVE VOICED LIBRARIANS

A library card isrequired to checkout items.

WRITE IN THEACTIVE VOICE

You need a library card to check stuff out.

WHAT IS YOUR EMAIL ADDRESS?

HOW DO I RESET MY PIN?

FRAGMENTSCAN WORK

ONE THOUGHTPER SENTENCE

INSERTWRITING

WARNING!

website tips

flickr.com/photos/eye2eye/50892860

http://www.flickr.com/photos/eye2eye/50892860/

http://www.flickr.com/photos/eye2eye/50892860/

?YOUR SITE = FAQ

WARNING!

website tips

WARNING!

website tips

READ THIS

READ THIS

CONTENTPROCESS

CREATION, DELIVERY, & GOVERNANCE OF

USEFUL, USABLE, & DESIRABLE CONTENT

PLANNING FOR THE

INSERTJUNK DRAWER SYNDROME

flickr.com/photos/29541077@N00/4711956912

http://www.flickr.com/photos/29541077@N00/4711956912

http://www.flickr.com/photos/29541077@N00/4711956912

CONTENT AUDIT

ACCURATEUSEFULNESSUSEDWEB-WRITTENON MESSAGELAST UPDATED

0000000000

WEB-WRITTEN

WORKFLOW

REQUESTCREATEEDITAPPROVEPUBLISHUPDATEARCHIVEREMOVE

STRUCTURE

CATEGORIZE

STYLE

READ THIS

PERSONAS

WHAT DOPEOPLE WANT

DO TO ONTHIS SITE?

???? ??? PEOPLE ????

?? ?? ?? ???? ?????

STUDENTS&

FACULTY

UNDERGRADSFACULTY

ADJUNCTS

KIDSTEENS

ADULTS

READERSLEARNERS

ENTERTAINMENT

USER INTERVIEWS

BRAINSTORMCOMMON

TASKS

GROUPUNIQUETASKS

NAME GROUPS

PRIMARY

26Age

Quote

Undergrad Student w/ Disability

Esther CambridgeTed Hendricks

Connect the theory and practice of teacher education for education students.

Connect students with education theorists.

Teach students how to find good, quality research.

Become a better researcher, using library resources more effectively

Encourage students to ask questions and think critically

Find a job in my field.

Get as much content as I can online for all my classes.

Get better at narrowing down my research focus.

Get better at keeping up with the research happening in my field.

Education FacultyUndergrad Researcher

Find research materials as quickly as possible

Maintain high GPA

Balance schoolwork with life

Get a research assistant job.

Get better at doing research faster and more efficiently.

20

"I don't do as much group work as I'd like to… it's hard because a lot of

students don't really know what to do around some who's disabled. It's not their fault, they're just not used to it… My biggest issue is trying to figue out

how to make them feel comfortable, you know?"

"I'm all over campus. Sometimes I'm in a practice space, sometimes I'm looking

for good wifi, and sometimes I'm too exhausted to go anywhere so I do

research at home."

Alice Cummings

Use technology to improve access to textbooks and other printed materials.

Use as many campus resources to improve my mobility and access to materials.

Become as independent as possible getting around campus.

45

Sylvia Page

@ Potsdam

Goals

Name

Music Graduate Student

22

"I don't use the library stuff....I just use Google Scholar because I type what I want and it pops up with the exact article I'm looking for."

"I've never been good about bringing my classes to the library...I know I could

collaborate more with the librarians here, but honestly, I just haven't had the time to do that, and I've felt a little badly

about it."

Potsdam University Libraries Personas 1 of 2

PRIMARY

26Age

Quote

Undergrad Student w/ Disability

Esther CambridgeTed Hendricks

Connect the theory and practice of teacher education for education students.

Connect students with education theorists.

Teach students how to find good, quality research.

Become a better researcher, using library resources more effectively

Encourage students to ask questions and think critically

Find a job in my field.

Get as much content as I can online for all my classes.

Get better at narrowing down my research focus.

Get better at keeping up with the research happening in my field.

Education FacultyUndergrad Researcher

Find research materials as quickly as possible

Maintain high GPA

Balance schoolwork with life

Get a research assistant job.

Get better at doing research faster and more efficiently.

20

"I don't do as much group work as I'd like to… it's hard because a lot of

students don't really know what to do around some who's disabled. It's not their fault, they're just not used to it… My biggest issue is trying to figue out

how to make them feel comfortable, you know?"

"I'm all over campus. Sometimes I'm in a practice space, sometimes I'm looking

for good wifi, and sometimes I'm too exhausted to go anywhere so I do

research at home."

Alice Cummings

Use technology to improve access to textbooks and other printed materials.

Use as many campus resources to improve my mobility and access to materials.

Become as independent as possible getting around campus.

45

Sylvia Page

@ Potsdam

Goals

Name

Music Graduate Student

22

"I don't use the library stuff....I just use Google Scholar because I type what I want and it pops up with the exact article I'm looking for."

"I've never been good about bringing my classes to the library...I know I could

collaborate more with the librarians here, but honestly, I just haven't had the time to do that, and I've felt a little badly

about it."

Potsdam University Libraries Personas 1 of 2

CRITICAL TASKS

INSERTASSESSINGCONTENT

TASK COMPLETION

TUNE INNEXT WEEK

?????

THANKS!!

AARON SCHMIDTAMANDA ETCHES

[email protected]

mailto:[email protected]



Documents

Evaluate and Improve Your Website in 10 Steps--Part 2