Evaluation Amy Rudman

Gemma WallaceAmelia Hughes

1. In what ways does your media product use, develop or challenge forms and conventions of real media

products?We aimed to create a typical pop music video which stuck

to the conventions of a pop music video. We looked at other videos which did this and then began to research,

plan and make our video.

Cry Me Out – Pixie Lott

Issues – The Saturdays

Halo - Beyonce

1. In what ways does your media product use, develop or challenge forms and conventions of real media

products?Camera shots •We used

conventional and unconventional shots which created an emphasis on our artist, location and emotions.

• The shots we used reflect the lyrics of our song.

Mise en Scene •Our props

reflected the lyrics of our song

•We used different outfits to reflect the mood of the song

•High and low key lighting also emphasised this

•We used various locations

1. In what ways does your media product use, develop or challenge forms and conventions of real media

products?

Editing

•We mixed a narrative with a good performance

•Our artist sang directly into the camera and lip-synced

•The split screens showed the contrast between the 2 people

• Intercutting allowed variation to make it interesting and typical of a pop video

1. In what ways does your media product use, develop or challenge forms and conventions of real

media products?

Sound

If I Were Boy – Beyonce

• All of our video is the vocals of the song – a typical

convention

• We could of experimented with other techniques to

break the conventions such

as having a conversation between the characters.

2. How effective is the combination of your main product and ancillary texts?

2. How effective is the combination of your main product and ancillary texts?

1 2 3

2. How effective is the combination of your main product and ancillary texts?

•We introduced the video by using a simple shot and having text on screen. •This shot shows the piano and indicates what genre the song is. •This low angle shot puts emphasis on our artist.

•The other character progressed the narrative.

•Our artist is singing directly into the camera

•The long shots showed emotions and also showed the change in costume

2. How effective is the combination of your main product and ancillary texts?

•The long shot reflection in the mirror adds variation

•The split screen adds more variation and shows the piano from 2 angles

•The video jumps back to George which ensures the narrative is maintained

•The change in outfit matches the emotion of the song

•We used a phone as a prop which sticks to the narrative

•Our artist is singing directly into the camera and shows emotions with facial expressions.

2. How effective is the combination of your main product and ancillary texts?

2. How effective is the combination of your main product and ancillary texts?

3. What have you learned from your audience feedback?

• We successfully created a

narrative in our music video.

• We tried to make it similar to

a pop music video by the Saturdays by

having the artist singing at the camera and

using costumes to reflect the

mood.

•We used varying locations which

worked well.

Issues – The Saturdays

• We used a song by

Pixie Lott which

agreed with our results

• We have tried to

make our album cover simple like

Cheryl Cole’s

3. What have you learned from your audience feedback?

“Good use of lighting and the black and white effect was nice.”

“Good shot variation and nice changes of scene and background.”

“Good consistent effect.”

“Pretty...pretty...good.”

“Good use of split screens and good use of locations.”

“Really good acting.”

“Very good, lip syncing is perfect, tells the story well.”

“Beautiful actor, great cuts.”

“I like the colour choice, black and white – romantic, brilliant project girls.”

“Costume was good.”

“too much use of the still camera.”

4. How did you use media technologies in your construction and research, planning and evaluation

stages?Constructing our music video

•We used Adobe Premier to add text at the start of the video

•We made split screens which added variation to the video

•We changed the whole of the video to black and white as we felt it looked good and matched the genre of the song.

4. How did you use media technologies in your construction and research, planning and evaluation stages?

Research stages

4. How did you use media technologies in your construction and research, planning and evaluation stages?

Research stages

4. How did you use media technologies in your construction and research, planning and evaluation stages?

Planning stages

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• We used power point to make a story board and a production schedule to make filming our video easier and organised.

4. How did you use media technologies in your construction and research, planning and evaluation stages?

Planning stages

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• We used publisher to make a proposal and shot list to ensure the filming was organised.

4. How did you use media technologies in your construction and research, planning and evaluation stages?

Evaluating our video