Analyse how the choices made at the planning and production stages affected outcomes (e.g. meaning, targeting of audience, audience response, representations contructed etc)

Image is crucial! When sitting down and discussing what image and look we wanted to establish through our media texts, we knew straight away that an effective way of targeting audience is by using props and costume that they could seem themselves wearing thus making the characters more relatable.

….This is why during planning we decided what the male and female would be wearing and how there proxemics would differ throughout the video. The male is seen in a chequed shirt and slim fit jeans, on a lot of occasions he has his hands in his pockets, fairly serious NVC but essentially emmiting a chilled/cool sense of character. While the female character at first in seen in a floral dress, her outfit changes more often than the males, reinforcing this stereotypical fashion and image ideals that women tend to have. Her change out of her dress into a jumper is reflecting the disruption in the storyline and how she can be seen as changelling the other characters masculinity. These style choices evoke an audience response of awareness and understanding of the effect we have tried to create.

During production we chose various settings, some that were easily identifyable to the audience and others that would be enigmatic. This was to add to the linear narrative and storyline that we sought out to produce. An example is shown in the picture, where the male and female character are seen in an unknown location

The choices we made obviously had some drawbacks. When producing and filming our video, the settings we chose would sometimes compromise the quality of our footage, if we were in the city centre, we had to work around the general public, which is also connected to the fact that we had no budget to make our media text. However the general public were useful in the sense that it made the setting more identifyable to the audience. Through camera work we wanted to be able to easily portray a protagonist and an antagonist, at the planning stage we looked at the lyrics of our song and annotated it so that we could start to understand the narrative that would form in our video. We decided to make the female the antagonist and the male the protagonist, hence subverting stereotypes and evoking an empathetic reaction out of the audience in favour of the male character.