Evaluation: Question 2

How does your media product represent particular social groups?

Sophia Leiper 12FG

Kerrang magazine is a music magazine aimed at people who enjoy the types of music it talks about; in other words it represents people who listen to all kinds of rock – be it heavy metal, screamer, indie, or light rock. People who don’t enjoy those kinds of music, wont understand the topics it talks about, the people its discussing or the terminology it uses. This is a key aspect of Creechur; as Kerrang is already such a large success in the UK, it would be hard to introduce something of such a similar nature to that particular circle – but by starting along the same lines as Kerrang, it can earn the trust of the readers. Although both Jared Leto, on the Kerrang cover, and my character “Phoenix” are keeping eye contact with the audience, both have quite an intimidating look in their eyes. This adds to the image that others have of people who like that kind of music.

There is a lot of bias that surrounds the rock-circle. The majority of rock singers are white males with a certain “fee” about them. This is why many people are surprised to hear bands such as Paramore and Evanescence are as successful as they are. I have both kept to and bent away from this stereotype, as my artist is white, but is female. Many find that this approach still discriminates, but people who are in the interests of this genre, tend not to feel that they are excluding. It is simply that their music taste is a lot more specific to that of others.