What kind of media institution might distribute your media product and why?

Evaluation

IPC media

IPC Media produces over 60 iconic media brands, including NME magazine, which is very similar to my magazine. It sells a wide range of magazine genres ranging from fashion magazines to music magazines like 'NME'. IPC Media would be ideal in distributing my magazine as it would run alongside and rival popular rock music magazine NME.

BAUER media

The Group is a worldwide media empire offering over 300 magazines . It sells a wide range of magazines, again from fashion to music magazines like ‘Q’ and ‘Kerrang!’ which is why I think that BAUER media would be perfect to distribute my magazine, as it is very similar to Kerrang! magazine.